INFLUENCERS 101

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Tips for utilizing influencer relations

INFLUENCER 101

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• In the world of public relations the term ‘influencer’ has become an essential part of our vocabulary. Whether you are building an overall strategy, developing a social media push or finding a new angle for media relations, influencers should always be a consideration.

WHAT IS AN INFLUENCER?

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• Influencers are celebrities, bloggers, journalists or social media gurus who are highly engaged with their audience.

• Influencers are well connected and engaged with their followers, especially on social media.

• Influencers may have influence/impact over current or potential customers and are considered a trusted and organic source of information.

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WHY SHOULD BRANDS CARE?

• Consumers are increasingly using social media to obtain news and information about up and coming brands, and what products the should be trying and why.

• A recent study by Bright Local states that 88% of consumers are more likely to trust an online review of a product as much as a personal recommendation.

• The average attention span of a typical online viewer is only 8 seconds! Brands need to ensure their information is highly visible and easily digestible. An influencer can help represent your brand or product to consumers in a personable, relatable way

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• There are many different social media tools that can help a brand find the right influencer for their new product launch or continued activation but before that, there are things a brand should consider when looking to attract the right stakeholder.

1. Know and understand your target audience

2. Clearly define your goals for using an influencer and what you want that person to help you achieve. (i.e. brand awareness, to generate buzz for a product launch, grow your brand)

3. Define your influencer program budget. This will depend on the type and size of campaign, and will determine the number of influencers you can work with

PICKING THE RIGHT INFLUENCER

If you are looking to create an amazing campaign for your brand, utilizing influencers

is a great route to take.

For more information on how Zenergy can support your influencer relations campaigns and to get started, contact info@zenergycom.com.

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