whos up nxt at branded content event
TRANSCRIPT
Updated 3rd edition with Gen Z chapterOUT March 2016
NEXTGEN
71% 59%
71% 59%
71% 59%
NXTGen has a strong influence on food, holidays, technologies, TV… NL
To what extent do you have an influence on your parents regarding the following?
NXTGEN (GENY & GENZ)
0% 10% 20% 30% 40% 50% 60% 70%
The food that is consumed at home
Their holiday destinations
The technologies they adopt
The television programmes and films they watch
The grocery stores they visit
The products / services they buy
The cities they visit
Their environmental behaviour
The bars, restaurants, museums, etc. they visit
The banks they are with
The political choices they make
The clothes they wear
The doctors they visit
The music they listen to
The shoes they buy
The brands they like / prefer
(snap)Chatting is the new popcorn.
Baby Boomer Gen X Gen Y Gen Z
To what extent do you do the following activities while watching TV?
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%
Use social media
Chat or text with friends
Check or answer emails
Surf the Internet
Play games
Most popular word in texting ?
54231
I want it all, and I want it NOW
Why do you watch movies on your laptop/smartphone/game console/tablet?
It allows me to watch shows that are not out yet
Baby Boomer Gen X Gen Y Gen Z
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Babyboomer
Gen X
Gen Y
Gen Z
Let’s get
Phygital
Shrtr
Frmts?
For Gen Z gender equality is the norm
Baby Boomer Gen X Gen Y Gen Z
Men and women are both equal
It’s in the nature of women to stay home to raise a family
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
To what extent do you agree with the following statements? (top 2)
#likeagirl
Health problems, global warming (climate & nature) and 3rd world !
If you were a world leader, which issues would you tackle first? (top 3)
Baby Boomer Gen X Gen Y Gen Z
0% 10% 20% 30% 40% 50% 60% 70%
Terrorism
Economic crisis, unemployment
Health problems and virus outbreaks
Racism / Radicalism
Global warming / Climate change -natural disasters
Immigration -politic and economic refugees
Food waste
Underdevelopment in third world countries
Water pollution
Act don’t tell
Colour-in Christmas
Kraft Foods
Jennifer Lawrence
Faces of JLawrence
I can’t
I am SNAPPY
I am DREAMING OF
A BETTER WORLDI am MAKING IT
Ephemeral & live
I am SNAPPY
I am DREAMING OF
A BETTER WORLDI am MAKING IT
The age of impatience
Blurred gender
Act don’t tell
The ME-conomy
Perfectly imperfect
Phygital
I am SNAPPY
I am DREAMING OF
A BETTER WORLDI am MAKING IT
Content brands:
Frequency, Media &
FORMATS
Macro-Do brands:
MESSAGE
POINT OF VIEW
Micro-Me brands:
ENGAGEMENT
EXECUTION &
TONE OF VOICE
@Joeri_InSites I #coolbrands
joerivandenbergh
www.howcoolbrandsstayhot.com
co-founder InSites Consulting
NXTGen Xpert & marketing author
currently in his most attractive years ever ever
Joeri Van den Bergh – GEN X