February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.1

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 1

Who’sonTwitter?

Twitter usage profile

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.2

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 2

Twitter is a social networking and micro-bloggingservice that allows its users to send and read otherusers' updates (or “tweets”), which are text-basedposts up to 140 characters in length.Tweets are displayed on the user's profile page anddelivered to other users who have signed up to receivethem (or to “follow” the sender).Users can receive updates via the Twitter website, SMS,RSS, or through a range of applications that takeadvantage of Twitter’s open API to deliver a range ofenhanced functionality via a number of channels.

The basics on Twitter

http://en.wikipedia.org/wiki/Twitter

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.3

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 3

In January 2009,Twitter had anestimated 6 milliondaily users.

The numbers

http://socialsphere.net/blogs/36-johns-blog/255-come-clean-twitter.html

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.4

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 4

Online adultsthat have everused Twitter

Twitter is widely used by young adults

Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.5

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 5

Median age of Twitter users vs. other social applications

Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009

20 31 40302726

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.6

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 6

Have accessed webwireless through laptop,handheld device ormobile phone

Wireless web users are more likely to use Twitter

Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009

Go online but do not doso wirelessly

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.7

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 7

Adult Twitter users whohave accessed webwirelessly through laptop,handheld device or mobilephone

Twitter users are more likely to use wireless web

Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009

Online adults who haveaccessed web wirelesslythrough laptop, handhelddevice or mobile phone

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.8

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 8

Adult Twitterusers

Twitter users more likely to use mobile data services

Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009

Online adults whodo not use Twitter

Send textmessagesfrom mobile

Go onlinefrom mobile

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.9

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 9

Use online socialnetworks

Social network users are more likely to use Twitter

Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009

Do not use online socialnetworks

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.10

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 10

Bloggers are more likely to use Twitter

Among base of allinternet users

Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.11

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 11

Adult Twitterusers

Twitter users more likely to consume blog content

Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009

Online adults whodo not use Twitter

Read a blogyesterday

Have ever reada blog

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.12

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 12

Twitter users favor mobile news consumption

Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009

Internet usersTwitter users

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.13

February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 13

Questions?

Robert DavisDirector of Strategic ServicesTHINK Interactive

twitter: heyrobertdavisemail: rdavis (at) thinkinc.com