whos on twitter 2
DESCRIPTION
Visual presentation of latest Pew Internet data profiling Twitter users - UPDATE: Revised Twitter user population stat with more reliable data.TRANSCRIPT
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.1
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 1
Who’sonTwitter?
Twitter usage profile
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.2
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 2
Twitter is a social networking and micro-bloggingservice that allows its users to send and read otherusers' updates (or “tweets”), which are text-basedposts up to 140 characters in length.Tweets are displayed on the user's profile page anddelivered to other users who have signed up to receivethem (or to “follow” the sender).Users can receive updates via the Twitter website, SMS,RSS, or through a range of applications that takeadvantage of Twitter’s open API to deliver a range ofenhanced functionality via a number of channels.
The basics on Twitter
http://en.wikipedia.org/wiki/Twitter
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.3
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 3
In January 2009,Twitter had anestimated 6 milliondaily users.
The numbers
http://socialsphere.net/blogs/36-johns-blog/255-come-clean-twitter.html
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.4
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 4
Online adultsthat have everused Twitter
Twitter is widely used by young adults
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.5
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 5
Median age of Twitter users vs. other social applications
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
20 31 40302726
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.6
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 6
Have accessed webwireless through laptop,handheld device ormobile phone
Wireless web users are more likely to use Twitter
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
Go online but do not doso wirelessly
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.7
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 7
Adult Twitter users whohave accessed webwirelessly through laptop,handheld device or mobilephone
Twitter users are more likely to use wireless web
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
Online adults who haveaccessed web wirelesslythrough laptop, handhelddevice or mobile phone
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.8
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 8
Adult Twitterusers
Twitter users more likely to use mobile data services
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
Online adults whodo not use Twitter
Send textmessagesfrom mobile
Go onlinefrom mobile
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.9
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 9
Use online socialnetworks
Social network users are more likely to use Twitter
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
Do not use online socialnetworks
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.10
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 10
Bloggers are more likely to use Twitter
Among base of allinternet users
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.11
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 11
Adult Twitterusers
Twitter users more likely to consume blog content
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
Online adults whodo not use Twitter
Read a blogyesterday
Have ever reada blog
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.12
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 12
Twitter users favor mobile news consumption
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
Internet usersTwitter users
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc.13
February 14, 2009 Who's on Twitter? © THINK Interactive, Inc. 13
Questions?
Robert DavisDirector of Strategic ServicesTHINK Interactive
twitter: heyrobertdavisemail: rdavis (at) thinkinc.com