Who ownes the customer? Privacy in the connected age

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<ul><li> 1. who owns the customer? privacy in the connected age James Harrison okcompare </li></ul> <p> 2. technology can we keep up? technology finds new ways to erode privacy balance between individual/vendor/ data aggregator The law has to keep up Why is this important? http://youtu.be/xFAWR6hzZek Our data has a value companies want our data we must regain control of our data our lawmakers must set guidelines and regulations 3. The customer Personal Identifiable Information the PDS The legal right to Privacy Data Protection Data Owner Data Processor or Aggregator Anonymous Data Big Data definitions 4. technology progresses we all have to keep up Data in the 80s The birth of the internet The birth of social media Where next? Who will own the customer? 5. we hand over data every day unintentionally or intentionally Cookies - IP addresses are tracked Google Street View Location based privacy Search Engines You want to use our service agree to these ts and cs Personal data traded for convenience can result in spam and unwanted advertising Facebook and social media "Privacy is dead get over it Total anonymity is our only option just keep off the internet Everything on the internet is PERMANENT 6. stage 1 - data in the 80s customers point of view Data in the 80s Recent family who lived in 86 Who owned your data? the government the doctor the post office the insurance company yellow pages and the telephone directory. http://www.euronews.com/2013/09/10/t urning-back-the-clock-life-in-1980s- canada/ 7. stage 1 - data in the 80s business point of view Direct Marketing buy data from post office Direct Marketing credit cards in the 1980s Telephone cold callers use directory Businesses - anyone who had your data felt that they owned you. Renewals on insurance were near 80% 8. stage 1 - data in the 80s regulators point of view Very clear definition the customer has given the data to the company in return for a service Little requirement for regulation 9. Stage 2 - the birth of the internet the customers point of view Complete anonymity The chat room Simple browsers Few ads 10. Stage 3 - internet in the 00 the customers point of view Inter-connected life Much more than just your email address Data Protection and the Privacy Policy Cookies 11. stage 3 internet in the 00 the business point of view Businesses remained in the past, writing contracts with each other determining who owns the customer. The proliferation of information meant that little by little no one really owned the customer. Customer data was being recorded in many places around the internet. Email marketing takes off Databases being created of great power. Tricks to get people to give away more data by entering prize draws/offer sites and more. Cookies guided advertising 12. Stage 3 - the internet in the 00 the regulators point of view the doctor, the government, the post office etc and now every website you have visited whose terms and conditions you have agreed to. 13. Stage 3 - the internet in the 00 the regulators point of view USA Concerning privacy laws of the United States, privacy is not guaranteed per se by the Constitution of the United States. It is purely a voluntary process. Obama has recently instructed to have an online Bill of Rights. EU For Europe Article 8 of the European Convention of Human Rights guarantees the right to respect for private and family life, ones home and correspondence. The European Court of Human Rights in Strasbourg has developed a large body of jurisprudence defining this fundamental right to privacy. The citizen has a right to privacy through 1995 directive. It is regulated in UK by Data Protection Act of 1998 and in France by CNIL 14. Stage 3 - the internet in the 00 the regulators point of view USA Google reached a deal with the Federal Trade Commission (FTC) and agreed to pay $22.5 million in penalties after the agency found that the Internet search giant had made erroneous statements in its online privacy statement. Repeated offender Google Buzz fell foul, without a fine - Google "automatically enrolled Gmail users in Buzz, and that Buzz publicly exposed data, including users' most frequent Gmail contacts, without enough user consent." EU Germany in 2008 that discount supermarket chain Lidl had been systematically spying on its employees with the use of private detectives, the company was forced to pay a fine of only 1.5 million. UK max is 500,000 and mostly to public bodies not private. 15. Stage 3 - the internet in the 00 the companys point of view 16. Stage 3 - the internet in the 00 the regulators point of view EU regulations now ensure that all sites that use cookies have to explain this to the customer before they continue to use the site. There is no such regulation in USA. 17. Stage 4 - the birth of social media the customer point of view The handing over of data that was not just an address, a phone number or an email address Personal data revealed Habits revealed Everything recorded From a closed garden to personalised websites 18. Stage 4 - the birth of social media the customer point of view Sharing of personal data between sites to enable new apps, easy to use and very One click agree to access data 19. Stage 4 - the birth of social media the company point of view Even better advertising More targeted Apps Social search Mobile Terms and conditions and privacy policies become so long that no one reads them One click data The birth of big data industry 20. Stage 4 - the birth of social media the regulators point of view USA Facebook has tripped up many times on the issue of clarity to its customers on privacy.It makes numerous changes without informing the customer. The FTC is currently investigating a new complaint EU There are continuous complaints but no regulationyet 21. pushing the boundaries the customer reaction Google and Gmail reading your email Facebook and Beacon Facebook and privacy policy Google street view wi-fi sniffing 22. pushing the boundaries the customer reaction We keep giving up our data The companies keep making money from us They continue to believe they own us The aggregators break the rules and believe they own the data The regulators are toothless NSA Prism the public reaction 23. pushing the boundaries the customer reaction NSA/Prism and Ed Snowden We know the government spy, why do they lie? We know that companies use our data, why do they lie? 24. the future (or one view of the future) SUN MICROSYSTEMS 1999 Stephen Mcneally - "Privacy is dead get over it Eric Schmidt, GOOGLE 2010 told us that anyone concerned about online privacy "had something to hide If Mark Zuckerburg were to create FACEBOOK again today, user information would by default be public, not private as it was for years until the company changed dramatically in December 2010. 25. the alternate future personal data store (1) World Economic Forum's 'rethinking personal data' project, by the EU with its new proposals for data protection. by a growing range of entrepreneurs and innovators -- that personal data is a personal asset. Customers own and be able to protect their own PDS 26. personal data stores who owns the customer? You do!!!! You need to learn to manage it like money in your bank account Can you make money from your data? companies get it for free, so why bother paying PDS market could explode to a $2 billion market by 2016 Personal/singly/evernote/ handshake etc. 27. the alternate future vendor relationship management Governments must set guidelines to protect anonymous data from being made into PII without the customers knowledge. Lawmakers must have sufficient teeth to be able to prosecute and protect the individuals right to their own PII. 28. vendor relationship management who owns the customer? Customers give their PDS to those companies who they trust and revoke that when that trust is lost. If you as a company do not do what you say you are going to do, you lose that customer. It does not matter how much you protest that you own that customer, they will no longer want to deal with you. You choose who you want to do business with They add value, you give them access to your data If they do not, you revoke this 29. who owns the customer? The balance between the individuals right to privacy first discussed 120 years ago to the companys requirement to provide better service. As individuals we must be aware of these changes As entrepreneurs we must be aware of the potential opportunities As businesses, ask a simple question do I add value? As lawmakers we must keep up with technology and provide organisations and enforce the law. 30. THANK YOU! James Harrison jh@okcompare </p>