who ownes the sim? a user-centric view on future networks

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Josef Noll, “Who owns the SIM?”, 5 June 2007 Who owns the SIM card? - The Trusted Third Party Control of the Secure Element 5 June 2007 Josef Noll Senior Advisor, Movation AS [email protected], +47 9083 8066 Prof. stip., UniK/University of Oslo [email protected] MOVATION – A competitive advantage for ALL invited companies and for Norwegian Innovation 1

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Who owns the SIM? - should the user be in control of his SIM card? New business models for a user-centric approach.

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Page 1: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Who owns the SIM card?-

The Trusted Third Party Control of the Secure Element

5 June 2007

Josef Noll Senior Advisor, Movation [email protected], +47 9083 8066

Prof. stip., UniK/University of [email protected]

MOVATION – A competitive advantage for ALL invited companies and for Norwegian Innovation1

Page 2: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

“Innovation by Design”

"Movation is a very exciting initiative where some of the best

companies in Norway commit themselves to build the Norwegian

national team in wireless technology innovation”

– Paul Chaffey, Abelia

2

Page 3: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Movation’s Open Innovation Arena

coreresearch

partnership research

innovator

mentor

innovator

Mobile Services Arena

mentor

Innovation in an open network, supported by mentors and innovators3

Page 4: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Movation owners

4

Page 5: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Our owners

- SmartConnect – Seamless connectivity

- Web miner, Music Search

- (Mobile) Search Platform

- Mobile browser, desktop, Opera Mini

- Indoor location, Wireless equipment

- Worldwide operator > 120 Mio customers

- Satellite phones and communications at sea and on land.

Mobile services with an international perspective5

Page 6: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Movation focus areas

• Mobile Landing Pads– Mobile Semantic Web: Service world on the mobile

• Personalised Mobile– personalised services on the mobile – learning and adaptation

• Mobile Marketing– personalised and context related services

• Mobile Security– Security platform for Internet banking, service access, mobile

content handling -> Attila.no

• Convenience• using Domain Names instead of numbers

Innovative services for the mobile world – from Movation and Partners6

Page 7: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Content• NFC market actors

– Telecom Operators, SIM card provider, Equipment manufacturers

– Bank, Mastercard, Visa,

– Regulatory bodies, customers

• I-centric vision - customer view– management, trust

– new roles in NFC business

• Business solution– third party business model

– role of secure element

• Challenges and benefits

7

Page 8: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Mobile Market• Mobile workforce:

40-70 % of a group in different locations

• 90 % of the employees away from HQ

• 2006:• 1020 million mobiles

• 209 million PCs

• 4 Billion people with mobile in 2009

• Q4/2006: > 30 % smartphones in Norway• 20-30 % smartphones by 2009.Nordic European

0

16.25

32.50

48.75

65.00

2006 2008 2010

Smartphone penetration [%] in Europe and the Nordic

0

22.5

45.0

67.5

90.0

2006 2008 2010

Opera Desktop Adobe Flash J2ME (Opera Mini)

Handset functionality in market share [%] for the Nordic market

[“Mobile Phone Evolution”, Movation White paper, May 2007] 8

Page 9: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Mobile Services, incl. NFC• Focus in 2008 on

mobile web

• Push content upcoming

• NFC needs next generation phones

• S60, UIQ, ...

• Common Application development

• Integrated development

[“Mobile Phone Evolution”, Movation White paper, May 2007]

Expected customer usage [%] “have tried” of mobile services in the Nordic Market

0

15

30

45

60

2006 2008 2010

SMS authentication Mobile WebPush context NFC payment

9

Page 10: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

One natural NFC player?• Telecom Operators

✓ have established customer and content provider relation

✓ current business (content provider access) gets less important

✓ NFC is opportunity for new business

– inhomogenous infrastructure at operators

• Bank, Mastercard, Visa,...✓ natural choice for payment solutions

– micro-payment and small transactions not successful

– integration of content providers is new area, mobile is Telecom

• SIM card provider: Gemalto, G&D✓ harmonised infrastructure

– unknown for the customer, no trust relationship

• Handset manufacturers– global market players

No obvious NFC player, need Innovation partnership10

Page 11: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Content• NFC market actors

• I-centric vision - customer view– management– trust

• Business solution– Third party solution business model

– Role of security element

• Challenges and benefits

11

Page 12: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Customer view• Regulatory bodies

– Following national laws

– Customer protection (privacy)

• Customer preferences– Trust relation

– Clear value proposition (convenience)

– Information/advertisement overload

• Main duties for NFC players– Customer relation (paying the bill)

– Service integration

– New business concepts

– Customer protection (information overload)

Convenient user services, covering trust, privacy, providing personalisation

Customer care provider

Contentprovider Content

providerContentprovider

Contentaggregator

Trust providerPrivacyPersonalisation

12

Page 13: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Identity handling• Identity is attributes of your persona

– Social, Corporate and Private IDs

• Internet was built without an identity layer– Identity 2.0 stems from Web 2.0

– People, information and software

– More user-oriented (wikis, comments, tags)

– More seamless web services (AJAX)

• Service related security– Provide just the information which is necessary

• Mobile challenges– Traceability

– 24/7 availability

Page 14: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Customer care through Identity management

• User centric ID management– More like real life ID’s (passport, license)

– Multiple ID’s (PID, SID, CID)

– Certificates and preferences

– Choose attributes~more privacy

• ID providers– Multiple providers

– Own certificates

• Mobile, and de-centralised

Personal(PID)

Corporate(CID)Social

(SID)

Identity

Customer care provider

Trust providerPrivacyPersonalisation

Page 15: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Content• NFC market actors

• I-centric vision - customer view

• Business solution– Third party solution business model– Role of security element

• Challenges and benefits

15

Page 16: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Authentication provider

Auth. provider

Seamless authentication

Physical access VPN

Content access, .mp3,

.jpg

Service access

Page 17: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

ID, trust and personalisation provider

CertificateRemote services

Proximity services

Who provides?– ID provider

Where to store?– Network– Phone

How to store/backup?– long term, short term

Page 18: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Third party business model• Media,

• Banks, Service providers

• Telecom, Corporate, Home

Identity and personalisation

provider

Customer care

Serviceaggregator

Authentication and Access

provider

Paymentprovider

Content provider

• Service aggregator• Convenient interfaces

• Ease of use

• Identity and personalisation provider• Convenience

• Trust

18

Page 19: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

The secure element:

SIM card

Send service to phone

Send info to recipient

Smartcard interfacesISO/IEC 7816

NFCcommunication

unit

SIM

NFC2SIM

Identity and personalisation

providerAuthentication

and Accessprovider

Serviceaggregator

• SIM is secure element

• controlled environment• over-the-air update• open for applications

• SIM will be owned by user

• managed by trusted third party

Send key and credentials

Page 20: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Challenges and Benefits

How insecure is the Internet?

Will the phone be the only secure element?

Dynamic service environment? On-the-fly creation of services?

Are facebook and flickr more trusted than telecom operators?

Visa and Mastercard enable convenient small amount

purchases

0

50

100

150

200

2006 2008 2010Telco favourite Third party favourite

Convenience of usage

20

Page 21: Who ownes the SIM? a user-centric view on future networks

Josef Noll, “Who owns the SIM?”, 5 June 2007

Conclusions• The user is always connected to services using

multiple networks

• Service related information– privacy (just what is needed)

– application security

• Personalisation is based on Identity management– Identity provision from public authorities, banks, mobile operators, …

– using preferences, keys and certificates

• Operators have to face a dynamic service landscape– Content provider access (CPA) becomes less important

– Convenience and user focus are key issues

– Open co-operation (SIM, handset, operator, content provider) is key to success

Movation - Open Innovation Arena