© 2011 Apptivo Inc. All rights reserved.

What You Need to Know to Build a Successful Online

Business

Today’s business environment is highly competitive, especially when it comes to your online

business. The e-commerce site has taken the internet by storm, but too many entrepreneurs are

under the impression “if you build it they will come.” Nothing could be further from the truth.

Here’s what you need to know to build a successful online business.

1. It Takes More Than Just Putting up a Website

Like any business venture, making money online requires work too. So don’t expect to put up a

website and begin to generate revenue. First, you need to get your website to place well in the

search engines. A website past the first five pages is a bit like putting your business out in the

farmer’s yard in some rural area. Nobody’s going to find you or even look for you. So you need

to have your website search engine optimized. There are SEO professionals that can do this for

you, or you can learn how to do it yourself. There’s lots of information available online.

2. Make your Online Business Website Unique

Entrepreneurs sometimes think that it’s a good idea to be a copycat to a website that’s already

successful. The truth is when you do this you remind your visitors about the competition. Make

your website unique to you and your business. However, don’t be afraid to put the successful

website under the microscope and learn from their successes.

3. Hook Visitors on Your Landing Page

Most websites use their homepage as their landing page. It is here that you need to hook your

visitor. You have only three seconds (or less) to do that before they become bored and hit the

back button, lost forever. Your landing page needs to clearly tell the visitor what your site is

about, what you offer, and grab their attention.

© 2011 Apptivo Inc. All rights reserved.

4. Limit Your Products

It’s a common misconception that if you turn your website into the equivalent of a Walmart,

you’ll do better. Actually, the opposite is true. The internet is highly competitive and what’s

going to get you the sales isn’t having more products, but rather having the best pricing around.

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Before you decide to setup up a website and start your very own online business, take the time to

understand how the internet works, and what you need to do to be successful, building

credibility, branding your name, and more. That way you’ll be ready to enjoy success!