the most successful companies don’t build products, they build platform

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Don’t Build a Product, Build a Platform Ammon Curtis | @ammon_curtis

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Page 1: The Most Successful Companies Don’t Build Products, They Build Platform

Don’t Build a Product, Build a Platform

Ammon Curtis | @ammon_curtis

Page 2: The Most Successful Companies Don’t Build Products, They Build Platform

Mention: @ammon_curtis Hashtag: #PHXstartupweek #ChaseBasecamp #yesphx

Page 3: The Most Successful Companies Don’t Build Products, They Build Platform
Page 4: The Most Successful Companies Don’t Build Products, They Build Platform

Why are you here?

1.  Intrigued by the title

2.  Working on a platform

3.  All the other sessions were

booked

Page 5: The Most Successful Companies Don’t Build Products, They Build Platform

most successful platforms were

products first

Page 6: The Most Successful Companies Don’t Build Products, They Build Platform

an example of a successful

platform

Page 7: The Most Successful Companies Don’t Build Products, They Build Platform

most successful platforms were

products first products compete on:

price, features, service, design and experience

Page 8: The Most Successful Companies Don’t Build Products, They Build Platform

Platforms compete on: the power of their ecosystem

Page 9: The Most Successful Companies Don’t Build Products, They Build Platform

product competition is rapidly migrating to

platform competition

Page 10: The Most Successful Companies Don’t Build Products, They Build Platform

how to identify platform opportunities

Page 11: The Most Successful Companies Don’t Build Products, They Build Platform

at least two distinct sides are

active in the community

identify platform opportunities

Page 12: The Most Successful Companies Don’t Build Products, They Build Platform

identify platform opportunities

groups of customers are forming and

share similar needs

Page 13: The Most Successful Companies Don’t Build Products, They Build Platform

you are unable to fulfill customer requests due to

limited bandwidth

identify platform opportunities

Page 14: The Most Successful Companies Don’t Build Products, They Build Platform

growing the number of customers

will attract more partners

identify platform opportunities

Page 15: The Most Successful Companies Don’t Build Products, They Build Platform

lessons we are learning

Page 16: The Most Successful Companies Don’t Build Products, They Build Platform

most successful platforms were products first

pitfalls to avoid

Page 17: The Most Successful Companies Don’t Build Products, They Build Platform

1 not creating or outsourcing your

marketplace

Page 18: The Most Successful Companies Don’t Build Products, They Build Platform

under funding platform in

marketing investments 2

Page 19: The Most Successful Companies Don’t Build Products, They Build Platform

trivializing your

partner experience 3

Page 20: The Most Successful Companies Don’t Build Products, They Build Platform

having an ‘if we build it they will come’

mindset 4

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keys to

success

Page 22: The Most Successful Companies Don’t Build Products, They Build Platform

1 balance growth between customers and partners

Page 23: The Most Successful Companies Don’t Build Products, They Build Platform

2 intentionally design and invest in your

partner experience

Page 24: The Most Successful Companies Don’t Build Products, They Build Platform

3 empower your partners to inject value in the ecosystem

Page 25: The Most Successful Companies Don’t Build Products, They Build Platform

4 drive customers to

use partner offerings

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The Billion Dollar Startup Club

http://graphics.wsj.com/billion-dollar-club/

Page 27: The Most Successful Companies Don’t Build Products, They Build Platform

most successful platforms were products first building a product puts you in the race

building a platform puts you ahead

Page 28: The Most Successful Companies Don’t Build Products, They Build Platform

discussion

@ammon_curtis