what social media is for nonprofits
TRANSCRIPT
Making the Most of Social Media in your Nonprofit
But first, a quick housekeeping item
Are you in danger of losing your tax-exempt status?
http://nccsdataweb.urban.org/PubApps/statePicker.php?prog=epostcard&display=state
http://bit.ly/cKnDU6-or-
How many of you are using social media tools for your nonprofit?
• Yes
• No
• Don’t know
Who uses what?
For what purpose?
IF YOU AREN’T,
WHY NOT?
What Social Media
IS
•Conversation
•Commenting
•Community
•Collaboration
•Contribution
• Sharinghttp://blog.louisgray.com/2009/01/what-social-media-is-and-what-social.html
What Social Media
IS NOT
• Easy
• THE Solution
• List Building
• “Set it & forget it”
• A replacement for SEO
• [Just] about ROI
www.blog.louisgray.com/2009/01/what-social-media-is-and-what-social.html
Social Media Strategy
Listen
Participate
Share Content
Generate Buzz
Community Building & Social
Networking
http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation
# of weeks
# o
f h
ou
rs/
wee
k
How to listen:
Listen
Participate
Share Content
Generate Buzz
Community Building & Social
Networking
Two (of many!) tools to listen
www.twitter.com www.technorati.com
Reasons to use Social Media:1. You need to be where your target audiences are. Consider it like an
interactive 24-hour news cycle. 2. It’s a cheap and easy way to connect with your current supporters and
engage new ones.3. The Web 2.0 world is an active hub filled with influentials. If you engage
influentials right, they can help your organization spread your message, introduce new people to your organization and blog about it. Also, major news networks and reporters are using online social networks to get interesting story ideas and generate new sources and leads.
4. Find out what people are saying about your organization. Too often, nonprofits don’t step out into the real world to learn how their supporters and the general public really feel about the organization’s mission and latest initiatives.
5. The Web 2.0 world is not going away anytime soon, so don’t fight it. Join it and take advantage of another avenue to reach your organization’s supporters.
From http://www.frogloop.com/web2.0(Care2’s website: a nonprofit marketing and advertising firm)
People are talking about your organization anyway…
Social Media tools allow you to hear some of those
conversations!
Listen
Participate
Share Content
Generate Buzz
Community Building & Social
Networking
www.nonprofitsocialnetworksurvey.com
Listen
Participate
Share Content
Generate Buzz
Community Building & Social
Networking
http://socialmedia.wikispaces.com/Network+structures
Ch…Ch…Ch…Changes
Old way of communications
Listen
Participate
Share Content
Generate Buzz
Community Building & Social
Networking
Generate Buzz
• Use hashtags in Twitter and Facebook
• Encourage sharing through Twitter, Facebook, etc. using Add This
• Find the influencers in your network, and have them retweet or blog about your “thing”: – like Beth Kanter, and Holly Ross for NPTech,
– or Jerry and Darryl for Nonprofit Management,
THIS IS A POINT WHERE ORGANIZATIONS
MUST LEARN TO “LET GO”
Listen
Participate
Share Content
Generate Buzz
Community Building & Social
Networking
Shameless Plug! Attend one or two seminars on how to effectively fundraise from individuals (which is 75% of all US philanthropic giving) led by Kim Klein, nationally renowned author and fundraiser on May 19 & 20 from 9 am – 3 pm.
Getting An Individual Giving Program Started
May 19 in Landover
Reliable Fundraising in Unreliable Times
May 20 in Towson
http://www.marylandnonprofits.org/html/training/06_03.asp
1. Why are you using social media? What's your goal?
2. Who do you want to connect with? Who is your audience?
3. What kinds of content do you want to share? What kinds of content would be valuable to your audience?
4. What social media tools would be appropriate for sharing your content, and connecting with your audience?
5. How much time do you want to spend on social media? How much time will you spend a. creating media, and b. being social?
6. How will you know if social media is helping you reach your goal(s)? How will you measure your impact?
7. When will you revisit and update your plan?
Britt Bravo’s 7 Simple Questions for your Social Media Plan (http://havefundogood.blogspot.com)
ROI:
1. How to measure?
2. Should you measure?
3. What to measure?
Start with followers &fans
Progress to retweets, and posts
Track influence throughTwitalyzer.com
# of friends using Causes
Track donations andcontributions
Read Beth’s Blog for more on Measuring Impact of your social media efforts!http://beth.typepad.com/
My info:
Craig WeinrichDirector of Membership
Maryland [email protected]
443.438.2312
Twitter:Weinrichc
Mdnonprofits
Facebook.com/craigweinrich
Slideshare: craigweinrich