Social Media

?

What is social media not about?

Digital

What is Social Media about?

• Being remarkable

• Being talked about

• Creating fans/evangelists

How can you be remarkable?

• re mark (from ⋅ dictionary.com)    /rɪˈmɑrk/ Show Spelled Pronunciation [ri-mahrk]–verb (used with object)1. to say casually, as in making a comment: Someone remarked that tomorrow would be a warm day.2. to note; perceive; observe: I remarked a slight accent in her speech.3. Obsolete. to mark distinctively.

How can you generate buzz?

1. Who are the 20% that will deliver 80% of your buzz?

2. How sticky is your message?

3. Is it the right time and place?

How can you create evangelists?

• Who are they? Identify the passion

• How can you organise them? Ignite the passion

• How can you help them to spread the word? Scale the passion

Who are they?

CMI Workshop: Who are our evangelists?

Evangelist #1 Evangelist #2 Evangelist #3

Who are our present and potential evangelists?

Who do they talk to?

Who talks to them?

What else do they talk about?

What motivates them to talk?

Why do we want them talking about us?

Why will they talk?

CMI Workshop: Why will our evangelists talk about us?

Evangelist #1 Evangelist #2 Evangelist #3

Our unique product?

Our excellent events?

Their own interest?

Our shared cause?

How can we organise them?

User generated

content

Conversation

Collaboration

Community

Collective Intelligence

Ease of implementing

Eas

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Thank