WHAT IS THE RIGHT DIGITAL TRANSFORMATION FORMULA?

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ENDAVA EXECUTIVE NETWORK

Digital  Transforma/on  is  no  longer  a  mere  strategic  advantage  in  the  business  ecosystem.  Disrup/ve  technology-­‐enabled  start-­‐ups  are  bringing  unprecedented  change  to  the  marketplace  which  consequently  is  driving  established  companies  to  adapt  and  transform  themselves.  By  crea/ng  unmatched  experiences  centred  on  the  user,  Digital  Transforma/on  is  reshaping  companies  into  digital  businesses,  meaning  that  the  essen/al  ques/on  around  the  topic  isn’t  whether  or  not  to  undergo  the  transforma/on,  but  what’s  the  right  Digital  Transforma/on  formula  for  each  business?  

Powered  by  the  exper/se  of  Jus$n  Marcucci,  Bradley  Howard,  Jeremy  Mayes,  and  Steve  Bacall,  Endava’s  “Digital  Transforma$on.  Not  Buzzwords.”  events  in  Atlanta,  New  York,  Frankfurt  and  London  represent  an  open  conversa/on  around  the  core  components  of  a  successful  Digital  Transforma$on,  and  provide  insight  into  how  to  begin  the  journey  towards  a  digitally-­‐powered  business  future.

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DISCUSSING PRIORITIES According  to  our  experts,  reshaping  companies  into  digital  businesses  through  Digital  Transformation  requires  a  clear  focus   on  crea/ng  unmatched  experiences  centred  on  the  user.      

While  some  see  user  experience  as  a  task  plan  or  a  list  of  deliverables,  we  consider  UX  to  be  a  philosophical  approach  that  guides  the  crea/on  of  a  solu/on  and  governs  all  design  decisions.  Since  our  experts  define  UX  as  an  abstract  component  rather  than  an  exhaustive  list,  our  guests  were  wondering  how  we  solve  the  measurability  issue  while  distancing  ourselves  from  more  tradi/onal  approaches.    

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We  are  precipita/ng  Digital  Transforma/on  by  shiQing  the  conversa/on  away  from  one  filled  with  buzzwords  to  one  centred  around  the  user  interac/on  formula,  focusing  on  op/mal  user  experience  as  the  core  component  of  digital  transforma/on.  

By  focusing  on  UX,  we  validate  not  just  the  core  business  model  and  organisa/onal  structure  but  target  technologies,  as  well,  allowing  us  to  trace,  measure  and  /e  all  development  efforts  back  to  quan/fiable  user  goals.

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DEVELOPING AND FINE TUNING THE FORMULA

FOR SUCCESSFUL DIGITAL TRANSFORMATION

USER GOAL MESSAGING CALL TO ACTION

FINE TUNING IT. TOGETHER. In  our  experience,  and  in  line  with  the  insights  offered  by  our  aUendees,  there’s  never  a  single  user  goal  but  rather  mul/ple  goal  funnels,  with  a  real  poten/al  of  becoming  a  challenge  for  businesses.  

As  a  response  to  this  concern,  our  experts  demonstrated  how  applying  the  digital  transforma/on  formula  enables  the  effec/ve  mapping  of  user  goals  back  to  business  goals  by  business  line,  country,  regional  and  global  strategies.

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DIGITAL TRANSFORMATION. NOT BUZZWORDS. executive

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SOLVE FOR THE USER TRACE & MEASURE ADAPT & ADJUST FEARLESSLY

START THE PROCESS

OPTIMAL

USER EXPERIENCE

CORE BUSINESS MODEL

VALIDATE:

ABOVE ALL ELSE

DOCUMENT THE COMPLEXITY AND MAP USER GOALS

DIGITALSTRATEGY

PRODUCT& UI

DESIGN

AGILE DELIVERY

INSIGHT THROUGH

DATA

ACCELERATE.INNOVATE.MEASURE

INMAIM

ORGANISATIONAL STRUCTURE

TARGET TECHNOLOGIES

TODAY1

MEET WITH CUSTOMER REPS

STATE VISION AND GOALS

DESIGN WITHOUT RESTRAINTS

FOCUS ON USER EXPERIENCE

START INNOVATION COUNCIL

CREATE LEAN CANVAS

LINK COUNCIL & REPS

2

3

4

5

6

7MEASURE8

To  highlight  the  components  and  journey  to  successful  Digital  Transforma/on,  our  experts  outlined  Endava’s  eight-­‐step  Digital  Transforma/on  process,  exemplifying  how  an  itera/ve  approach  leads  to  maximum  agility  and  con/nuous  improvement,  with  an  emphasis  on  business  benefits  throughout.

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KEY TAKEAWAYS The  general  consensus  among  speakers  and  aUendees  was  that  although  Digital  Transforma/on  can  be  a  challenging  process,  the  transi/on  to  a  usability  and  user  goal-­‐oriented  business  delivered  through  an  agile  framework  adds  trackable,  measurable  value  to  a  business.  

Our  experts  traced  the  rules  that  govern  the  design  and  the  development  process,  respec/vely,  introducing  the  AIM  (Accelerate  –  Innovate  –  Measure)  concept  to  address  aUendees’  ques/ons  regarding  adaptability  and  measurability,  providing  further  insight  into  how  product  and  UI  design,  insight  through  data,  agile  delivery  and  digital  strategy  lead  to  a  successful  Digital  Transforma/on.  

As  Digital  Transforma/on  con/nues  to  be  a  valuable  process  and  a  topic  of  interest  for  businesses  worldwide,  we  plan  to  con/nue  the  conversa/on  through  future  events  that  challenge  rigid,  tradi/onal  approaches  in  favour  of  advanced,  flexible  methodologies,  sharing  ideas  and  defining  best  prac/ces.

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THANK YOU. We  would  like  to  thank  our  speakers,  Jus$n  Marcucci,  Bradley  Howard,  Jeremy  Mayes  and  Steve  Bacall  and  all  those  who  aUended  the  session  for  their  input  on  the  topic  and  the  inspiring  conversa/ons  generated  during  the  event.  

To  con/nue  any  of  these  conversa/ons,  feel  free  to  get  in  touch  with  us  at  DigitalServices@endava.com.  

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ABOUT ENDAVA Endava  is  a  privately  owned  IT  services  company  with  over  2,500  employees  and  offices  in  New  York,  Atlanta,  New  Jersey,  London  and  Frankfurt  and  6  delivery  centres  across  Romania,  Moldova,  Macedonia,  and  Serbia.  Formed  in  2000,  Endava  works  with  some  of  the  world’s  biggest  brands  in  Finance,  Insurance,  Telecommunica/ons,  Media,  Technology,  and  Retail  helping  them  harness  digital  technologies  and  transforming  them  into  more  agile,  responsive  and  valuable  businesses.

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