what chitter does
TRANSCRIPT
What a Squirrel Can Teach A #SXSW Attendee
Problem Definition
The Problem:
Marketing ROI – There is no Return on Investment
Companies have lost control over online marketing, the content being shared by customers online and profitable customer retention.
Goal of Presentation
I want this presentation to be a recipe for:
“How to Create Your Own #GetChitter”
Without having to hire #GoGetChitter
End Result
You should have tactics that you can copy – paste.
What’s Not Working
• No Return on Investment
• Monetizing “Likes” in social media marketing
• No Control of “Rating Systems” on social media sites.
• No Control over Customer “Comments” on social posts
• Discounting & Couponing for Customer Retention
What’s Working
• Documentable Return on Investment
• Company Controlled Online Marketing
• Company Controlled Content from Customer to his/her Network
• Promotions and Upgrades for Premium Customer Retention
Right Now…
Customers are controlling the content about their experiences with no “watchdog” in place to advocate for businesses they are commenting about.
What Does #GetChitter Do?
Delivers documentable return on investment
Provides a company with a standardized platform to control online marketing.
Controls the messaging a customer posts to his/her online accounts.
Pushes content that advocates loyal customer retention.
How Does #GetChitter Help Businesses?
Produces a Return on Investment
Makes more personal connection to a customer’s online audience
Uses customer photos to create brand awareness.
Controls social media post messaging for real brand advocacy
#GetChitter in a Nutshell
• #GetChitter is Not a Patented Program. Copy It.
• #GetChitter controls the social media marketing and content that customers post.
• #GetChitter uses a standardized platform to leverage advertising and marketing messages with a loyalty program that moves customers brand ambassadors.
Develop a standardized platform with a mobile application that will include the following:• Geo-Location• Priority Placement• Facebook, Twitter & Pinterest Integration• Push Notifications• Analytics• Controlled Messaging• Promo Code Integration• Manufacturer Bar Code Integration• Social Media Buzz Campaigns
Keys to Copying #GetChitter
• Engineer a mobile/social platform for controls online marketing, customer online posts and creates customer retention
• Engineer a system that tracks a company’s ROI and creates detailed analytics all from your standardized platform.
#GetChitter
We hope this presentation has been your ROI for SXSW 2014
