Using Technology & Data to Improve Translation Outcomes

Kyle Martinowich February 28, 2017

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We Know This Is Important

75% of buyers agree or strongly agree that when faced

with the choice of two similar products, they’re more likely to purchase the one that has

product information in their own language Source: Common Sense Advisory, Can’t Read, Won’t Buy, 2014

493 cities 70 countries 46 languages

34,000 cities 190 countries 27 languages

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What Makes This So Hard? Updates to your App Code Base, Content and Languages Are Inseparable and Interdependent

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CODE RELEASES

TRANSLATIONS

YOUR APP

IT DOESN’T GET ANY EASIER

CODE RELEASES

TRANSLATIONS

More content More languages Shorter release cycles

What Did You Use First?

Broadband Connection (or Wi-Fi)

Mobile

OR

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by 2025, annual consumption in emerging markets will reach

$30 Trillion

84%

of the global population is reached by mobile-broadband networks

Source: McKinsey, Winning the $30 trillion decathlon, 2012 Source: ITU, ICT Facts and Figures 2016

Consider This

More content

More languages

Less Time

Less Budget

Compounding Factors Translation Isn’t Getting Easier

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Ora Solomon Director, Global Product Management Starwood Hotels & Resorts Worldwide

Understanding True Cost Per Word

Many companies feel their translation quality is “bad”, but have no way to measure it

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Translation Quality Elusive & Impossible to Measure

Source: SDL, Translation Technology Insights, 2016

Only 41%

of translation providers measure translation quality

Yet 64%

of these providers regularly are asked to do rework

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ROI of App Localization

128% more downloads per country

26% increase in revenue

767% more downloads

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Smartling Powered by Technology & Data

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Smartling Powered by Technology & Data

Speed Accelerated time to

market through integrations and

automation

Quality Tools for linguists to improve quality and

a metric for you to measure it

Cost Reduced through automation and

significantly lower per-word fees

Choice Use our preferred

network of professionals or your

favorite translators

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Results You Can Measure Accelerated Time to Market

6x Improvement in time to market since implementing Smartling

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Results You Can Measure Improved Translation Quality

96% Percentage of Translations published without requiring correction

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Results You Can Measure Reduced Total Cost

33% Reduction in annual expense within one year of implementing Smartling

Thank You