yours socially
TRANSCRIPT
@GinaLednyak [email protected]
WHO WE AREYours Socially is the brain child of L&A Social Media, a successful social media agency and Basic Bananas a leading small business
marketing company. We create social media marketing campaigns that work – it’s as simple as that. We know that as a business owner you need to focus on running your business. While working with us your
campaigns aregrowing your business, generating leads and creating a trusted brand.
@GinaLednyak [email protected]
THERE ARE NOW MORE DEVICES CONNECTED TO THE INTERNET, THAN THERE ARE PEOPLE ON THE PLANET.
ON AVERAGE, AUSTRALIAN’S CHECK THEIR SMARTPHONE 150 TIMES PER DAY
56% OF FACEBOOK USERS CHECK IT DAILY & 12% CHECK IT HOURLY
@GinaLednyak [email protected]
WHAT IS YOUR WHY?
WHAT DOES YOUR BRAND REPRESENT?
WHO IS YOUR TARGET MARKET? REALLY?
@GinaLednyak [email protected]
SECRET TIP #1
SOCIAL MEDIA MARKETING IS NOT FREE.
IT CAN HAVE A MONETARY COST, AND IT DEFINITELY HAS A TIME COST.
@GinaLednyak [email protected]
FACEBOOK - EXCELLENT FOR REACHING ALL CONSUMERS. MASSIVE CAPABILITIES.
TWITTER - GREAT FOR PERSONAL BRANDING & LIVE / EVENT UPDATES.
PINTEREST - HIGHLY VISUAL, HIGH % OF FEMALE USERS, GREAT FOR SHOWING PRODUCTS.
INSTAGRAM - MOBILE ONLY PHOTO-SHARING APP, GREAT FOR REACHING 13 - 35 YEAR OLDS.
GOOGLE+ - GREAT FOR TECHNOLOGY INDUSTRY. A NETWORK TO WATCH IN THE FUTURE.
LINKEDIN - A MUST FOR EVERYONE BOTH PERSONALLY AND FOR YOUR BUSINESS.
@GinaLednyak [email protected]
13,000,000 AUSTRALIANS ARE ACTIVELY ON FACEBOOK. HUGE GROWTH IN 55+ IN 2014.
2,500,000 ACTIVE AUSTRALIANS. 500,000,000 MILLION GLOBAL TWEETS DAILY.
420,000 AUSTRALIAN MEMBERS. 80% OF USERS ARE FEMALE & 50% HAVE CHILDREN!
1,600,000 AUSTRALIAN INSTAGRAMMERS. 70% OF USERS LOG IN DAILY.
65,000 ACTIVE AUSTRALIAN MEMBERS.
3,700,000 AUSTRALIAN LINKEDIN MEMBERS. 2 NEW MEMBERS GLOBALLY, PER SECOND.
@GinaLednyak [email protected]
DEVELOP YOUR BRANDS TONE OF VOICE
LET YOUR TONE OF VOICE DRIVE YOUR CONTENT AND COMMUNICATION
DEVELOP YOUR TONE OF VOICE AS YOUR BRAND GROWS
@GinaLednyak [email protected]
80% OF CONTENT IS ENGAGING & VALUE-ADD
USE THE 80 / 20 RULE
20% OF CONTENT CAN
INCLUDE A SALES
MESSAGE
@GinaLednyak [email protected]
PLAN MINIMUM 2 WEEKS AHEAD
PLANNING!
DON’T MAKE IT GROUND HOG DAY!
BE AGILE. BE READY TO REACT
@GinaLednyak [email protected]
SECRET TIP #2
PUT YOURSELF IN YOUR FANS SHOES.
ARE THEY ONLINE AT 11AM? OR ARE THEY ONLINE AT 6:30 WAITING
FOR THE BUS? OR AT 6:30AM?
@GinaLednyak [email protected]
WELL CREATED SOCIAL NETWORKS GIVE YOUR BRAND AN INSTANT BOOST
IN CREDIBILITY AND TRUST
@GinaLednyak [email protected]
SECRET TIP #3
DON’T USE SCHEDULING SOFTWARE LIKE HOOTSUITE.
IT HURTS YOUR ENGAGEMENT & YOU WILL ‘SET AND FORGET’.
@GinaLednyak [email protected]
FACEBOOK REACH
IT’S ALL ABOUT THE FIRST 5 MINUTES
FACEBOOK WANTS YOU TO BE INTERESTING
@GinaLednyak [email protected]
COMMUNITY ENGAGEMENT
90% OF FB WALL POSTS
GO UNANSWERED
WHEN WILL YOUR FANS
ENGAGE WITH YOU?
BE A REAL PERSON
(WHO IS THE BRAND)
COMMUNITY ENGAGEMENT IS THE CRITICAL TO
SUCCESS
RESPOND AS QUICKLY AS POSSIBLE
@GinaLednyak [email protected]
SECRET TIP #4
‘PHOTO CLICKS’ COUNT AS A MINOR FORM OF ENGAGEMENT ON FACEBOOK
MORE PHOTO CLICKS = MORE REACH
@GinaLednyak [email protected]
WAYS TO GROW A SOCIAL COMMUNITY
EXTERNAL SOURCES ORGANIC PAID
ADVERTISING
@GinaLednyak [email protected]
BRING IN EXTERNAL PEOPLE
ADD SOCIAL BUTTONS TO
YOUR WEBSITE
SEND OUT AN EDM WITH
SOCIAL LINKS
ASK YOUR REAL WORLD
NETWORK
UPDATE YOUR CONTACT INFO
TO INCLUDE SOCIAL URLS
INCLUDE SOCIAL
SIGNAGE ON PREMISE
@GinaLednyak [email protected]
ORGANIC GROWTH
ENGAGING CONTENT + TIME SPENT ENGAGING WITH FANS
= ORGANIC GROWTH
X ✓ ✓ ✓ ✓✓X ✓ ✓ ✓ ✓✓
@GinaLednyak [email protected]
PAID ADVERTISING
FACEBOOK IS THE ONLY SOPHISTICATED SOCIAL
ADVERTISING PLATFORM. TWITTER IS SLOWLY GETTING THERE!
ENGAGEMENT ADVERTISING
EXTERNAL ADVERTISING
GROWTH ADVERTISING
@GinaLednyak [email protected]
GROWTH ADVERTISING
HIGHLY SOPHISTICATED
TARGETING
COST EFFECTIVE $1 - $0.20 PER FAN
SET AND (ALMOST) FORGET
@GinaLednyak [email protected]
EXTERNAL ADVERTISING
15 TIMES MORE COST EFFECTIVE THAN AD WORDS
HIGHLY TARGETED
RE-TARGETING IS NOW
AVAILABLE
@GinaLednyak [email protected]
THANK YOU!
Claim your free 30 minute social media evaluation by emailing us! [email protected]
yourssocially.com.au