Unsere RTA Strategie

LOGO

Welches Ziel wir verfolgen

Use DATA and the Technology in Real Time to…

The main objective of an advertising

message is to find its audience,

not its device…

Unsere technischen Plattformen

Meta Trading Desk

Unser Pricing / Verkaufsmodell

Pricing KPI Einsatz

CPM CTR Branding

CPM in stream VTR / completion rate Video campaigns

CPM-A Conversions Performance

Dynamic CPM Fixed margin Branding

CPC CTR Website Traffic

CPFV (FullView) 100% Video View Awareness

Was wir jetzt bieten und am Ende des Jahres

Contextual Advertising

TV SyncRetargeting

Semantic Targeting

Advertiser-Focused Categories(meaning and topic) Page Quality (the type of page and page structure)

Brand Safety (objectionable or misaligned topics)

Bring back users who have already been on your site

cross media enhancement by

syncronising

Contextual Advertising

Retargeting

An wen sich unser Angebot richtet und an wen nicht

1Awareness

2Preference

3Traffic

4Conversion

1 3 421

Online + offline incremental reach + gain in efficency

Actionable throughout

the full media strategy

Unser operatives Team

Meta Trading Desk Digital Team (RTA)