This is an edited BMW that portraits a shark,

BMW brought out this advert to say that their new car was, fast, dangerous, deadly, will never stop moving and always moves forward. This suggests to the view how amazing this new car is and how BMW can always make new and amazing cars that always win over the completion.

The main target audience for this car is not families it is mainly business men/women because of the size

Volvo brought out this advert to say to the viewer that there new car was a family car, mainly for families with small children, this is suggested by the fact that there is a small yellow duck in the centre of the screen with the caption ‘the family of road’

The target audience is for families with small children, primarily with slightly larger families because of the size of the cars they have and will make.

This says that, would you expect to see a family in this place? Would you see a rubber ducky in this place? No so it shows that this car can take you almost, literally anywhere.