WEBSITE RESEARCH FLORENCE AND THE MACHINE

FLORENCE AND THE MACHINE WEBSITE

DESIGN LAYOUT

The websites homepage opens with FATM’s newest music video. There are arrows where you can navigate to some more of her videos. Scrolling down the page, there are lots of different sections where you can navigate to different pages including an advert with a link to purchase FATM’s new album. There is a contents sidebar on the left, and the artist’s social media links on the right. The artist’s logo doesn’t appear anywhere on the page and there are minimal pictures of her.

COLOURS

There isn’t really a colour scheme on the page. The background is white with a minimal red pattern on it. Most of the colour comes from the links to other pages.

FONT

A lot of the font on the website is gold/black and is in capital letters. This stands out well against the white backgrounds.

CONTENTWHAT DOES THE WEBSITE INCLUDE?

This website has a lot of content. The main aspect of the website are the music videos that you are able to scroll through and watch.

The website includes a contents side bar that has links to pages such as news on the artist, the album, the store where you can purchase merchandise and live tour dates.

On the right hand side of the page are the artists social media links, including Facebook, Twitter, Instagram and YouTube.

Fans can directly make purchases from the store on the website, which sells merchandise such as tops, posters and tote bags. There is also a page where the latest album can be purchased.

HOW WELL DOES THIS WEBSITE MARKET THE ARTIST?

Fans are able to keep up with latest news and updates on FATM. This helps to build the artist-audience relationship.

The artists website includes social media links. Fans are able to follow FATM on different platforms to get news and updates.

Music video on home screen. The artists talent is showcased to the audience immediately.

Two separate places on the site where fans can purchase from the artist. Fans can purchase music easily and they have a variety of merchandise they can buy and wear and market to their friends and family.