florence + the machine magazine advert

Florence + The Machine – “Lungs” magazine advert.

Florence + The Machine

Layout:• This advert conforms to the

conventional layout of album adverts. It consists of the artist’s name at the top, and the album title near the bottom.

• This advert also gives information such as the release date, including singles and platforms the album is going to be released on.

• It also contains an official website right at the bottom of the page along with a record label logo in the right hand corner.


Content:• The content of this advert conforms to the

conventional album advert through imagery, text and logos.

For example:• Typically, album adverts would have the

artist/band on as the main focus. Florence + The Machine matches this typical convention as she is presented in the middle of the page, making her the main focus.

• The text conforms album adverts as it informs the customers what is included within the album and release dates this summarises the information the audience might want to know and it promotes the album successfully.

• The advert also includes a logo for the record label “moshi moshi records”.


Style/Design/Use of colour:• The design is quite dark in the

background but there’s the use of lighting reflecting off her making her stand out from the flower background.

• The use of the dark black and white theme stands out against the prettiness of the props and the artist. This conveys the idea that the artist’s genre is indie pop, this is strongly suggests through the use of colour and flowers in the background.

• The style of the advert is conveying the idea of innocence by the use of props, mise-en-scene and imagery.


Audience Appeal:• The audience may find this advert

appealing due to the artist looking attractive. The lighting is shining straight onto her which gives her a radiant glow. This also means that any fan would notice this and could be interested.

• Another appeal could be the fact it’s very eye catching. This is due to the fact imagery is showing lungs which ties in with the album title.


Imagery:• Indie pop is usually shot in a low budget

due to the convention of seeing a lot of woods and nature. This magazine advert is conventional in this sense as you can clearly see flowers and greenery behind the artist.

• Her costume is very unique and it blends into the green of the background, whilst still portraying an innocent image of the artist.

• This innocence is shown strongly due to her having dark lungs on the outside of her body, this could have a stronger meaning linking to her health and that she’s in a relaxing place with flowers and the greenery surrounding her.

Florence + The Machine Typography: • Like the other indie pop magazine advert I

analysed, this one also uses two different fonts to separate from the artist’s name to the other information of the album name/details.

• The typography of the artist’s name is typically quite a girly font and it’s also a recognisable font for Florence + the machine to her audience as she uses a very similar one in other adverts and digipaks.

• The text is in white to stand out from the use of the black backgrounds, this gives it a strong contrast and makes it easy to read over the colours.


Representation:• Florence + The Machine is presented

through innocence, feminine and natural. This is suggested through the natural location of woods/flower background, back up with the innocence of her posture.

• The same posture is shown through another advert of hers, “Cosmic Love” where you notice her lying with her arms and body in a similar position. Like “Lungs”, this one also shows a strong use of innocence.


Genre Conventions:• Conventionally in indie pop you tend to see

woods as the lead location or very urban areas. Therefore this advert sticks to the this convention making in recognisable.

• Floral or nature props are usually used especially in the genre where a female is the lead. It conveys the idea of innocence and feminine of these aspects.

• The fact that’s her lungs are on her body, on top of the place where they should be, strongly suggest the alternative side of the indie pop. It also suggests that the imagery links with the narrative of the album as a whole.


Institutional Links:• The advert presents the “moshi

moshi records” in the bottom right hand corner with the logo.

• BY including logos on the advert they’re giving credit to the record company which helped and giving them the recognition they deserve.

Florence + The MachineSynergy:• Whilst looking at her other promotional

materials, I’ve noticed that she’s presented in the same way each time. In most of the shots I saw, she doesn’t make eye contact with the camera, making her more innocent and “girly” rather than giving strong eye contact to the camera conveying a more powerful and confident.

• The overall themes of her other promotional material are also shot in a low key light, this makes it atmospheric and most of the time would link to interpretations of album titles. E.g. “Lungs” suggests the album could have a more personal meaning behind and be strongly linked to feelings. Another album of hers, “Ceremonial” and “Cosmic Love” also suggests the same type of deep/strong/passionate meaning.

florence + the machine magazine advert

Education