web 2.0 design concepts & their application to the enterprise
DESCRIPTION
Given at the 2008 Southern California Aerospace Knowledge Management Conference held at the Graziadio School of Business and Management of Pepperdine University in Malibu, CA.TRANSCRIPT
The Second Annual Southern California Knowledge Management Forum
Rick LaddPratt & Whitney Rocketdyne
Web 2.0 Design Concepts and TheirApplication to the Enterprise
What is . . .
“Like many important concepts, Web 2.0 doesn't have a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core.” Tim O’Reilly
http://web2.socialcomputingmagazine.com/review_of_the_years_best_web_20_explanations.htm
Don’t be intimidated
It all boils down to three basic things
Communication
Collaboration
Findability
http://www.informationweek.com/news/management/showArticle.jhtml;jsessionid=JFOHHSLKYRFH2QSNDLPSKH0CJUNN2JVN?articleID=197008457&pgno=2&queryText=&isPrev=
InformationWeekFebruary, 2007
Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the internet - a more mature, distinctive medium characterized by user participation, openness, and network effects.
Tim O’Reilly
Blogging
Feeds (RSS, alerts)
MASHUPS
We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan
People often focus on the content without recognizing the broader impacts being caused by the media itself.
Michael Wesch
NOT
The Past as Present“The idea was not just that it should be a big browsing medium. The idea was that everybody would be putting their ideas in, as well as taking them out. This is not supposed to be a glorified television channel.” *
* Tim Berners Lee – Talk to the LCS 35th Anniversary Celebrations, Cambridge, MA 1999 - http://www.w3.org/1999/04/13-tbl.html
Exactly How Subtle are These?
Web 1.0 Web 2.0
Reading Writing
Companies Communities
Client-server Peer-to-peer
HTML XML
Home pages Blogs
Portals RSS
Taxonomy Tags
Wires Wireless
Owning Sharing
Web forms Web applications
So Web 2.0 is not so different from what Web 0.0 was meant to be.
But it is different, vastly different, from what the Web became.
Andrew McAfee – Harvard Business School
Dion Hinchcliffe - ZDNet
Findability
Social Computing
Communication
Collaboration
INNOVATION
Is Frederick Taylor still relevant?
He concentrated on efficiency
What we need is effectiveness
Authorship once required expertise
Now . . . the desire to participate is all that’s required