wda 2014 media kit

WDA Executive Director’s Update // WDA.org // WDA Journal // WDA Sourcebook WDA Tongue ‘n’ Cheek...and Teeth, too! // Other Marketing Opportunities

2014 MEDIA KIT

ADVOCATE • EDUCATE • EMPOWER • SERVE

WDA EXECUTIVE DIRECTOR’S UPDATE

WDA.org

OTHER MARKETINGOPPORTUNITIES WDA JOURNAL

WDA SOURCEBOOK

Hear. See. Do.

WDA TONGUE ‘N’ CHEEK...AND TEETH, TOO!

2014 Print and Electronic Media Kit

About the WDA Founded in 1870, the Wisconsin Dental Association has more than 3,000 member dentists and dental hygienists statewide.

The WDA is a state constituent of the American Dental Association. We represent some 80 percent of all licensed Wisconsin dentists and a growing number of dental hygienists who choose to belong to organized dentistry.

Why advertise? Whether you want to reach high-level decision makers, dynamic young dentists jump-starting their careers, Marquette University School of Dentistry students on their way to becoming tomorrow’s leaders, valued dental hygienists or team members, WDA members are your keys to success.

• Targeted - Reach 3,000 dentists and dental hygienists, as well as other dental professionals and students. • Flexible - Multi-platform advertising available to suit your needs including print, web and electronic. • Affordable - Take advantage of frequency discounts, special offers and a wide variety of advertising

opportunities throughout the year.

Readership Profile*

Social Media Audiences**

* Data based on most recent WDA membership information.** Stats as of September 2013; launched Pinterest and LinkedIn in 2012 and numbers continue to increase.

30% (55-64)

11% (65-69)

15% (45-54)

20% (70+)

MALE

member dentists and dental hygienists

FEMALE

13% (35-44)

3,000+ 84%

3,500+ 1,130+ 160+ 113,500+ 31,700+ 40+

16%

GENDER DEMOGRAPHICS AGE DEMOGRAPHICSCIRCULATION

FACEBOOKLIKES

TWITTERFOLLOWERS

LINKEDINFOLLOWERS

PINTERESTFOLLOWERS

YOUTUBE VIEWSFLICKR VIEWS

10% (34 & younger)

2014 Year-At-A-Glance WDA Advertising and Marketing Opportunities


2014 Print and Electronic Media Kit 2014 Year-At-A-Glance WDA Advertising and Marketing Opportunities

ADVERTISING CONTACTSEmily Bultman | WDA Journal Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: [email protected]

Amanda Brezgel | WDA Electronic Communications Coordinator | Phone: 414-755-4112 | Fax: 414-755-4113 | Email: [email protected]

MONTH MEMBERS ONLY MEMBERS AND PUBLIC

JANUARY WDA Executive Director’s UpdateWDA Journal (Focus: Leadership)WDA.org members-only pages

WDA.org public pages

FEBRUARY WDA Executive Director’s UpdateWDA Journal (Focus: National Children’s Dental Health Month)WDA.org members-only pages

Winter 2014 Tongue ‘n’ Cheek...and Teeth, too! patient electronic newsletter WDA.org public pages

MARCH WDA Executive Director’s UpdateWDA Journal (Focus: Oral Longevity) 2014 WDA Sourcebook (Member Directory & Practice Guide)


APRIL WDA Executive Director’s UpdateWDA Journal (Focus: National Volunteer Week)WDA.org members-only pages


MAY WDA Executive Director’s UpdateWDA InSession Program Guide WDA Journal (Focus: WDA InSession - Wisconsin’s Largest Dental Study Club)WDA.org members-only pages

Spring/Summer 2014 Tongue ‘n’ Cheek...and Teeth, too! patient print newsletter Spring 2014 Tongue ‘n’ Cheek... and Teeth, too! patient electronic newsletterWDA.org public pages

JUNE WDA Executive Director’s UpdateWDA Journal (Focus: The Jawbone, a Dental Satire) WDA.org members-only pages


JULY WDA Executive Director’s UpdateWDA Journal (Focus: WDA Foundation)WDA.org members-only pages


AUGUST WDA Executive Director’s UpdateWDA Journal (Focus: The Dental Team)WDA.org members-only pages

Summer 2014 Tongue ‘n’ Cheek...and Teeth, too! patient electronic newsletterWDA.org public pages

SEPTEMBER WDA Executive Director’s UpdateWDA Journal (Focus: Adult Oral Health)WDA.org members-only pages Wisconsin State Dental Golf Tournament Sponsorships benefitting the WDA Foundation


OCTOBER WDA Executive Director’s UpdateWDA Journal (Focus: WDA Annual Report) WDA.org members-only pages

Fall/Winter 2014 Tongue ‘n’ Cheek...and Teeth, too! patient print newsletter Fall 2014 Tongue ‘n’ Cheek...and Teeth, too! patient electronic newsletter WDA.org public pages

NOVEMBER WDA Executive Director’s UpdateWDA Journal (Focus: Trends in Dentistry) WDA.org members-only pages WDA InSession Exhibit Hall and Sponsorships WDA InSession On-site Guide


DECEMBER WDA Executive Director’s UpdateWDA Journal (Focus: Membership) WDA.org members-only pages


+


Print Format - The preferred format for all print submissions is a high-resolution, press-quality PDF file with all fonts embedded. Also accepted are Adobe Creative Suite files (InDesign, Illustrator, Photoshop).

Resolution - Set to 1200 (minimum 300 dpi down sampling on all color and black-and-white images required).

Electronic Format - Website display ads must be submitted as a GIF or JPEG in RGB mode. Electronic newsletter display ads must be submitted as a JPEG in RGB mode.

Resolution - Set to 72 ppi (minimum 300 dpi down sampling on all color and black-and-white images required).

Mechanicals Artwork can be submitted via email by the deadline. If file is larger than 3MB, use DropBox or Zip.

NEW IN 2014

Buy WDA display and classified advertising through WDA.org The Wisconsin Dental Association is proud to announce display and classified ads can now be purchased and submitted through WDA.org.

No more worrying about sending in your paper contract and payment. Save time by purchasing and submitting your advertisement electronically using the new e-commerce shop on our website. Reserve ads today for the WDA Executive Director’s Update, WDA.org website, WDA Journal, WDA Sourcebook (Member Directory & Practice Guide) and print and electronic patient newsletters -- Tongue ‘n’ Cheek...and Teeth, too!

But wait, there’s more! Classified advertising is easier than ever with automatic word count, five different classified sizes and additional options to customize and get your ad noticed by WDA members.

Review the 2014 WDA Media Kit today, so you don’t miss out on reaching 3,000 member dentists and dental hygienists across the Badger State.

ADVERTISING CONTACTSEmily Bultman | WDA Journal Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: [email protected]


Artwork Specifications


Purchase display and classified advertising via new e-commerce shop.

Get a FREE WDA Executive Director’s Update ad (150x150 pixels) when you advertise in the WDA Sourcebook!

WDA Executive Director’s Update Highlights • WDAExecutiveDirector’sUpdateorEDUisanelectronicnewslettersent out monthly to 2,600+ member subscribers. • EDUprovidestimelyprofessionalupdates,WDAvolunteeropportunitiesandspecial events reminders.

Analytics* Total Subscribers: 2,607

Average EDU Unique Clicks: 38.17 clicks per issue

Average EDU Click Through Rate: 4.12 percent

Industry Standard Click Through Rate: 2.9 percent

EDU Open Rate: 24.98 percent

Industry Standard Open Rate: 22.2 percent

*MailChimp Analytics from January 2013 - August 2013

Rates/Sizes (per month with hyperlink)

Frequency

Ad Sizes 1x 3x 6x 12x

150 x 150 pixels $100 $95 $90 $85

150 x 300 pixels $175 $165 $155 $150

150 x 450 pixels $250 $235 $225 $220

Something for Every Budget!

ADVERTISING CONTACTSSend contract, artwork and other inquiries related to WDA Executive Director’s Update display advertising to:


WDA Executive Director’s Update

2014 Display Advertising

Artwork/Payment Deadlines January/Jan. 24, 2014

February/Feb. 21, 2014

March/March 24, 2014

April/April 23, 2014

May/May 23, 2014

June/June 23, 2014

July/July 24, 2014

August/Aug. 22, 2014

September/Sept. 23, 2014

October/Oct. 24, 2014

November/Nov. 19, 2014

December/Dec. 16, 2014

NEW!

150 x 150 pixels 150 x 300 pixels 150 x 450 pixels

Artwork Specifications

Now, your organization can be among the first to promote its products and services via the monthly WDA Executive Director’s Update.

Advertisers can mix ad sizes in desired frequency for WDA Executive Director’s Update, WDA.org and WDA Journal.

WDA.org provides need-to-know oral health information to members, their patients and the general public.

WDA.org Highlights • Award-winningwebsiteupdateddaily.• Easy-to-navigatepublicandmember-onlypages.• Powerful,interactiveandvisuallycompellingdesign.

Analytics*

Visits .................................... 48,547

Total Unique Visitors ............... 31,918

New Visitors ..................38.5 percent

Returning Visitors ............61.5 percent

Pageviews ...........................129,307

Average Page Visits ..........2.66 pages

Average Visit Duration ... 2.58 minutes *Google Analytics from January 2013 - August 2013

Value-Added Benefits • AdvertiserIndexatthebottomofeverypageacrossthesiteincreases your ad exposure. Visitors can find any current advertiser with a link to the page on which their ad appears.• Twoadartworksizeoptionsavailable.Thisgivesyoumoreflexibility and design real estate. Advertisers can submit ads that are 120 x 600 pixels or 275 x 550 pixels (both vertical).

Top-Visited Pages VisitsInSession ............................. 5,638

Classifieds............................ 3,824

Member application ............... 1,617

Members only ....................... 1,518

About WDA/Overview ........... 1,182

WDA.org


Daily traffic on WDA.org continues to increase. Consider adding online advertising to your marketing mix to support your WDA Executive Director’s Update, Journal and WDA Sourcebook ads, reach new audiences and build your brand awareness.

Did you know?

= Number of member and public pages eligible for ad placement on WDA.org

230+ pages

Placement Most pages are available, except the home page and those that support 501(c)(3) nonprofit entities and programs (e.g., WDA Foundation and Mission of Mercy).

Rates/Sizes(per month with hyperlink)

Frequency


120 x 600 pixels (vertical) $130 $110 $105 $95

275 x 550 pixels (vertical) $135 $115 $110 $100

Advertisers have sole partnership of their reserved page(s) for the duration of the contract.

Creative Services Display advertising artwork creation is available for $75 per hour for initial design and $50 for edits after initial run (one hour minimum).


275 x 550 pixels120 x 600 pixels

Artwork/Payment Deadlines January 2014/Dec. 27, 2013

February/Jan. 24, 2014

March/Feb. 24, 2014

April/March 28, 2014

May/April 25, 2014

June/May 30, 2014

July/June 27, 2014

August/July 25, 2014

September/Aug. 29, 2014

October/Sept. 26, 2014

November/Oct. 24, 2014

December/Nov. 28, 2014

ADVERTISING CONTACTSSend contract, artwork and other inquiries related to WDA.org display advertising to:



Your ad runs in three formats for the price of one!

WDA Journal Highlights • TheWDAJournalistheofficialpublicationoftheWisconsinDental Association and its more than 3,000 members. • Itreachesanestimated80percentofWisconsin’slicenseddentists and a growing number of dental hygienists members, as well as other dental professionals, office team members and Marquette University School of Dentistry students.• Editorialcontentincludesnewsofinterest,leadershipmessages, legislative issues and regulations/policies affecting dentistry in Wisconsin.

Value-Added Benefits FREE listing of monthly advertisers in our exclusive Advertiser Index.

FREE New Product/Service Corner: Twelve lucky advertisers also get a 250-word or 200-word with logo and/or photo space from February 2014 – January 2015.

Only one “corner” is allowed per month and is given on a first-come, first-served basis to advertisers who check off this section on their 2014display advertising contracts.

All others are put on a waiting list and contacted if space becomes available.

New Digital-Flip Format Each issue of the WDA Journal is posted on WDA.org (member login required) in both digital-flip format and traditional PDF.

Digital-flip format features include:•Moderndesign •Full-screenmodeoption•Easy-to-useonlineviewer •Websiteoremail•iPhone,iPadandAndroid fromyouradhyperlinked devices supported

Print copies of the WDA Journal continue to be mailed out.

August 2013 | Focus on: The dental team

WDA JournAl is A publicAtion of Wisconsin DentAl AssociAtion, inc. AUGUST 2013 • Volume 89, No. 8

WDA grows with 31 new members! The Wisconsin Dental Association is pleased to welcome 31 new members to organized dentistry. These new members, their cities of practice and/or residence or components (if applicable) are:

Dr. Jennifer Quizon (left) and Dr. Jay Oksiuta (right) of Racine Dental Group shared a moment with a member of their dental team at the WDA and WDA Foundation 2013 Mission of Mercy and posted photos on their Facebook page. Post your dental team photos on the WDA Facebook page.

Laurel Ball, RDH (Winneconne)

Dr. Ashley Barnes (Milwaukee)Greater Milwaukee Dental Association

Carry Boley-Jerdee, RDH (Hales Corners)

Brenda Diamond, RDH (Stevens Point)

Dr. Kyle Everson (Spooner)Northwest District Dental Society

Dr. Benjamin Gelhaus (Medford)Central Wisconsin Dental Society

Dr. Tarah Gerner (Milwaukee)Greater Milwaukee Dental AssociationLynlee Hehli, RDH (Greenville)Dr. Christopher Hill (Columbus)Columbia Dodge Marquette County Dental Society

Advocate...Educate...Empower...serve!

INsIDE tHIs IssuE

WDA House of Delegates set for Nov. 15-16 in Middleton ................................. p. 2

Mentors needed ........ p. 5

Update your Notice of Privacy Practices by Sept. 23 ................................. p. 6

New chief dental officer named ................................p. 12

p. 13p. 10

What is employee engagement and why is it important? Employee engagement is the emotional commitment an employee has to the organization and its goals. Typically, this means engaged employ-ees are fully involved in and enthusiastic about their work, and they act in way that furthers their organization’s interests. Research has linked highly-engaged employees to several positive organiza-tional outcomes including, increased profitability, customer and employee sat-isfaction and retention rates.

Achieving excellent quality patient care is dependent upon retention of top talent and engagement is essential for retaining your best employees. •Improvingemployeeengagementand

receiving more profits is great, but what will it cost you? • How can you be certain the effortswill fit your organization’s culture and employees’ needs? • Which methods can be tailored toproduce notable outcomes and, in turn, make the investment worthwhile? Improvingengagementdoesn’thave tocost more and may actually save money. Studies show lack of employee engage-ment can cost 35 to 50 percent of payroll costs.

When it comes to increasing employ-ee engagement, remember to capitalize on low-cost engagement initiatives. This includes rewarding employees with incen-tives, recognizing their efforts, giving them a voice to be heard and being flexible.

show them you care A little recognition can go a long way. Simple things like anniversary gifts and public recognition for successful projects or outstanding achievements can make employees feel appreciated and connect-ed to the organization.

Time and time again, reports show employees who are recognized, even in the simplest form (a personal thank you) are more engaged and thus more valuable employees. Get your employees involved and make sure everyone is aware of the rewards and benefits of participating. This is an opportunity for everyone to have a little fun while getting recognized for a job well done.

Matt shefchik The QTI Group Managing Director [email protected]

tailoring employee engagement efforts

Connect with us on and visit us online @ WDA.org

Mis

sion

sta

tem

ent:

The

Wisc

onsin

Den

tal A

ssoc

iatio

n ad

vanc

es th

e in

tere

sts o

f its

mem

bers

an

d th

e de

ntal

pro

fess

ion

by

prom

otin

g pr

ofes

siona

l exc

elle

nce

an

d qu

ality

ora

l hea

lth c

are

for

the

publ

ic.

continued on page 8

continued on page 5

Social!Let’s get

Did you know?

= Average time spent reading

per page

2.44 minutes

WDA Journal


6 WDA Journal July 2013 WDA.org WDA.org July 2013 WDA Journal 7

Oct. 1 is approaching quickly, and most of us have heard the bantering in the media regarding what is or is not going to happen. I have hesitated to add my opinion to the pile. However, I realize as the person respon-sible for a rather large association group health plan in which numerous members have participated and supported for quite a long time, I can no longer remain silent on this topic. First, let me state that I believe insurance carriers are not to blame for the high cost of medical care. I also believe insurance was never meant to pay for or cover everything. It was meant to cover catastrophic events. Once we removed the connection between the real cost of medical care and the consumer’s wallet, all real incentive for the consumer to remain involved with their health care and wellness was lost. A large majority of Americans believe, they will be able to obtain free health insur-

ance after Oct. 1. They don’t understand how the exchanges will work, the subsidies, the penalty system, the application system or what a “navigator” is. U.S. Health and Human Services Secretary Kathleen Sebelius is still trying to raise money to fund the massive public rela-tions effort necessary to educate the very people this program is supposed to provide for. These efforts began in March 2013, and were reported by The Washington Post and by numerous other news agencies recently. The American Academy of Actuaries has stated that changes coming in 2014 to health insurance premiums are reflective of several factors and could vary considerably across states and amongst individuals. If you want to read the brief, it is available at www.actuary.org. Rates are supposed to be filed in July 2013, so we should have some idea of what to expect - if that deadline holds. I have always thought this plan was

ill-conceived, grossly underfunded and used as a talking point for re-election. Not enough thought was given to the overall damage it would do to an entire industry or our economy. The business community continues to struggle with implementation of the various provisions being forced upon them. If Medicare, Medicaid and Social Security continue to be run so poorly by the gov-ernment, why would anyone add another program of such enormity to the mix and expect that it could be run with better results? We will manage the chaos as best we can at the agency level and advise our clients to the best of our ability as we always have done. We are constantly monitoring the various government and industry sites for updates and remain in close contact with our carri-ers to ensure we are able to relay important information in a timely manner.

One of the most stressful dental emer-gencies that the general practitioner will be faced with is the traumatic injury of a young patient’s teeth. These situations are fraught with anxiety and stress from both the child and their parent. The dentist not only has to provide excellent care, but they must also reduce the fear, anxiety and stress of the patient and the family. This article is not intended to be com-prehensive in content due to the large volume of information, but will provide the dental team with readily available free resources that will assist in the delivery of excellent care with the best possible out-comes. The dentist must first ensure that a comprehensive medical, dental and social history is available. A detailed history of the traumatic event and any previous events is also crucial. This information should be recorded in a systematic manner so that nothing is over-looked or missed. The American Academy of Pediatric Dentistry has a comprehensive form (Assessment of Acute Traumatic Injuries) available free at http://bit.ly/11aMomG. All injuries, however minor, should be documented to provide a complete picture for future treatment needs and/or medical-legal-insurance purposes. Tetanus immunization status is also an important question to ask the par-ent/guardian. Any loss of consciousness requires neurologic evaluation by a physi-cian. A thorough extra-oral exam, intra-oral exam, radiographic exam and occlusion evaluation are essential to document all injuries. Palpation of facial bones for stepping,

swelling and/or tenderness is required. Dried blood on the face from extra-oral or intra-oral origin should be gently removed to reveal any potential extra-oral lacera-tions.

Moist gauze placed over the dried blood and left in place for five to 10 minutes will greatly assist in the dried blood’s removal. The above mentioned trauma assess-ment form will greatly assist in organizing this information.

Diagnosis and treatment When a patient suffers a traumatic injury to a tooth, it must be remembered that all of the supporting structures for that tooth/teeth will have absorbed some of the force of that trauma. The alveolar bone, periodontal liga-ment, supra-gingival periodontal fibers

and the gingiva have all been traumatized to some degree. A correct diagnosis of the degree of traumatic injury to these tissues is important to provide appropriate prog-nosis and anticipatory guidance to future

growth and development. The treatment for each type of trauma and injury varies from simple observation for concussion injuries to re-implanta-tion and stabilization for severe displac-ing and avulsion injuries. These are summarized in numerous textbooks, but unless the dental practi-tioner has these books available in the office they are of little use in these acute situations. Thankfully, the textbook “Essentials of Traumatic Injuries to the Teeth” by Drs. Jens Andreasen and Frances Andreasen has been placed online through the grants and donations from several orga-nizations and governments. This is accessible for free at www.den-taltraumaguide.org. This digital resource provides comprehensive, step-by-step directions for evaluating, diagnosing and treating a wide variety of dental injuries as well as information on the prognosis

of each injury. The diagrams and photographs are an excellent aid to patient education and understanding of the injury they or their child suffered. With this information readily available in all computerized dental offices, the suc-cessful clinical management of most trau-matic dental injuries can be accomplished by any dental practitioner. This will greatly assist in building rap-port and trust in your abilities as these patients receive the excellent care and best possible outcomes from the treat-ments that you provide.

New research highlighted in the April 2013 newsletter of the Agency for Healthcare Research and Quality within the U.S. Department of Health and Human Services stresses the impor-tance of conducting a caries risk assess-ment during a 1-year-old’s first dental examination to help determine if a child is at risk of developing early childhood caries. “The 1-year or infant oral health exam is similar to a well-baby exami-nation performed by a pediatrician,” pediatric dentist and Wisconsin Dental Association Southeast Region 4 Trustee Dr. Cliff Hartmann (Greenfield) notes. “In addition to the caries risk assess-ment, anticipatory guidance is given to the parent or caregiver at the 1-year examination appointment to insure the child has optimal oral health until the next dental visit,” Dr. Hartmann says. The American Academy of Pediatric Dentistry provides “Guidelines on Periodicity of Examination, Preventive Dental Services, Anticipatory Guidance/ Counseling and Oral Treatment for Infants, Children and Adolescents” to help practitioners make clinical decisions about preventive oral health interven-tions, including anticipatory guidance and preventive counseling, for young patients. “The bottom line is children’s diag-nostic visits should be repeated every six months or as indicated by the individual patient’s susceptibility to disease,” pedi-

atric dentist and WDA Public Relations Committee member Dr. William Horton (Marshfield) explains after reviewing the AAPD guidelines.

“Individual children should have more frequent preventive visits the higher their caries risk. For example, every three months for high risk and even more often for fluoride treatments if white spot lesions or other high-risk situations are present,” Dr. Horton adds. Caries risk assessment is among the topics discussed in the 33-minute instruc-tional WDA Dental Home continuing education DVD. Available on WDA.org (login required), each chapter is posted separately to allow for easy download and viewing by dentists and their dental teams.

Topics include: 1. The Dental Home (TRT 5:01) 2. Early Childhood Caries (TRT: 4:00) 3. Caries Risk Assessment (TRT: 2:05) 4. The Knee-to-Knee Examination (TRT: 3:33) 5. Anticipatory Guidance for Infant & Young Child (TRT: 7:08) 6. Diagnosis & Treatment (TRT: 5:13) 7. Anticipatory Guidance for Expectant Parents (TRT: 3:28) 8. ADA Coding (TRT: 1:12)

The WDA Dental Home Sub-committee created caries risk assessment and preventive recommendations forms especially for use by general dental prac-tices. These forms are available for pur-chase from WDA Professional Services’ The Dental Record. “I have been doing 1-year-old exams since 2009 when the WDA Dental Home kit was mailed to all members,” WDA PR Committee member and gen-eral dentist Dr. Patricia McConnell (Appleton) shares. “Parents and I are continually amazed at how much plaque is on their children’s teeth. Young patients are also often using valve sippy cups and pacifiers, and par-ents are struggling with thumb sucking and providing proper oral hygiene,” she said. “All my 1-year-old patients are on six-month recare, because there is always

so much age-appropriate education and reinforcement of parents’ efforts to brush their children’s teeth needed. This is working very well and we’ve never had a parent or insurance company com-plain,” Dr. McConnell adds. The Medicaid program requires early and periodic screening, diagnostic and treatment or EPSDT services – section 1905(r) of the Social Security Act – for most individuals under age 21. Specific services and how often they are provided is established at the state level. In Wisconsin, Medicaid and Badger Care Plus programs have sub-scribed to the AAPD periodicity table (http://bit.ly/11x0mwi) since November 2008.

Wisconsin’s Youth Apprenticeship program is nationally-recognized as a leader in work-based learning. It pro-vides high school juniors and seniors with integrated academic and occupa-tional instruction that results in a high school diploma and a state skill certifi-cate. All participating students learn specif-ic occupational, valuable employability, interpersonal skills and general knowl-edge of the world of work. Students who successfully complete the program have the option of entering the workforce directly after high school or enrolling in a technical college or university. At the state level, the YA program is managed by the Wisconsin Department of Workforce Development. Locally, youth apprenticeship pro-grams are administered by a local con-sortium of partners representing school districts, technical colleges and employ-ers. Interested students are recruited and apply to programs available in their area. Students are interviewed and hired by

participating employers. Local YA consortia coordinate both on-the-job training and classroom learn-ing. Students are held to high levels of responsibility at school and with their employers in order to continue in the program. In turn, employers pay, train and men-tor the students while at the worksite. Since its inception in 1991, the pro-gram has served more than 15,000 stu-dents from 300 school districts. There are more than 30 different occupational programs working for 8,000 different employers. As one employer stated, “YA has helped us to stay competitive nation-ally and globally. That’s not easy in this economy.” Furthermore, a former YA student stated, “In the classroom, I would won-der, ‘When am I going to use this?’ I never questioned that about the appren-ticeship program. It was clear when I was going to use the training and learn-ing.” According to a 2005 study by the Center for Education and Work,

approximately 81 percent of participat-ing employers offered full-time or part-time job opportunities to YA graduates and 55 percent of graduates reported accepting the opportunity. The most frequent reason given for refusing a job offer was the reported graduate’s intention to pursue further education. This past year, the Wisconsin Dental Association helped to create a YA pro-gram for dental assisting. WDA Immediate Past-President Dr. Steve Stoll (Neenah), WDA Northwest Region 1 Trustee Dr. Jeffery Nehring (Mercer), along with WDA Dental Practice and Government Relations Associate Erika Valadez assisted in developing the program’s curriculum. Several employers and technical col-lege faculty across the state also gave input for this new program. Beginning fall 2013, dental practices can enroll students to learn, practice and master dental assistant skills. Visit 1.usa.gov/A8h5i2 to sign up as a participating employer and to learn more.

It’s ‘A Brave New World’

Traumatic injuries to primary and permanent teeth in children

1 and done…now what?

Dental assisting added to state’s youth apprenticeship program

Mara T. Roberts, CLU, RHU, REBC WDAISC President [email protected]

Brian D. Hodgson, DDS MUSOD Assistant professor and pediatric dentist [email protected]

Carol Weber, APR WDA Director of Public Relations [email protected]

Robin Kroyer-Kubicek Wisconsin Youth Apprenticeship Curriculum Coordinator [email protected]

Key takeaways...

• Review instructional dental home continuing education segments on WDA.org• New dental assisting youth apprenticeship program starting fall 2013• Free resources available to assist in treating dental emergencies • License renewal deadline is Sept. 30, 2013

BUSINESS of Dentistry

TOP 10CALLER Q&A

Dental practice FAQ The Wisconsin Dental Associa-tion staff receives a multitude of phone calls and emails on a daily basis. Questions come from mem-ber dentists, member hygienists, assistants, office managers, other organizations and patients who are looking for answers to a vari-ety of topics related to dentistry. In 2013, a frequently asked den-tal practice question and answer will run frequently in the WDA Journal. For more information, visit WDA.org or review FAQs in the WDA Sourcebook. Q. How many continuing educa-tion credits is required for dentists and dental hygienists? If I earn more CE than needed, can I carry them over into the next renewal period? Must dentists pay for licensed staff to obtain their entire CE?

A. For dentists, 30 hours of con-tinuing education must be com-pleted (five of which may be nonclinical) every two years. Dental hygienists are required to obtain 12 credits during the previous licensure period. These must include a minimum of two hours of infection control CE and a maximum of two hours in car-diopulmonary resuscitation train-ing. All licensees are required to obtain certification in hands-on CPR and automated external defi-brillator training. It is up to the licensee as to whether to attribute the documentedtime spent in CPR-AED training toward their CE requirements. Certificates of completion of course must be retained for six years. Extra CE credits do not carry-over into the next two year renewal period. And, although a great benefit of employment, dentists and den-tal hygienists are responsible for obtaining their own CE; employ-ers are not required to pay for courses.

Dr. Kathy Roth (West Bend) demonstrates a knee-to-knee exam in the WDA Dental Home continu-ing education materials.

PDF

Print

Display Advertising Orders and Deadlines A signed contract and digital artwork must be received by the deadline dates (see column at right). If new ad artwork is desired, it must be received by the issue’s deadline; otherwise, the previous month’s advertisement will be placed.


ADVERTISING CONTACTSSend contract, artwork and other inquiries related to WDA Journal display advertising to:

Emily Bultman | WDA Journal Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: [email protected]

Ad Sizes/Rates/Frequency (per insertion with hyperlink)

Frequency - Three formats for one price!

Ad Sizes Width Depth 1x 3x 6x 12x

Runner Ad 10” 2.625” $575 $545 $515 $485

Quarter-page-V 5” 7” $590 $560 $535 $490

Quarter-page-H 7” 5” $590 $560 $535 $490

Skyscraper 2.375” 10” $600 $570 $540 $500

Half-page-V 7” 10” $790 $760 $725 $650

Half-page-H 10” 7” $790 $760 $725 $650

Full-page 11” 17” $1,565 $1,505 $1,435 $1,285

Runner Quarter- Quarter- Skyscraper Half-page-V Half-page-H Full-page page-V page-H

Editorial Calendar and Artwork Deadlines Issue Deadline

February Dec. 10, 2013 National Children’s Dental Health Month

March Jan. 14, 2014 Oral Longevity (Older Adult Oral Health)

April Feb. 11, 2014National Volunteer Week(Donated Dental Services, Head Start and Community Clinics)

May March 11, 2014 WDA InSession - Wisconsin’s Largest Dental Study Club

June April 8, 2014 The Jawbone (Focus on Dental Satire)

July May 13, 2014 WDA Foundation

August June 10, 2014 The Dental Team

September July 8, 2014 Adult Oral Health

October Aug. 12, 2014 WDA Annual Report

November Sept. 9, 2014 Trends in Dentistry

December Oct. 14, 2014 Membership (This annual issue is sent to all licensed dentists in Wisconsin for whom the WDA can obtain mailing information from the state.)

January 2015 Nov. 11, 2014 Leadership (National Mentoring Month and Leading from the Classroom)


WI D

en

ta

l Pr

ac

tIc

e ac

t/a

Dm

In r

ul

es/

Fa

Qs

Advertising in the WDA Sourcebook generates more leads by putting your product or service directly in front of the vast majority of practicing dentists and their dental teams.

WDA Sourcebook Highlights • TheannualWDASourcebook(MemberDirectory&PracticeGuide)isa valuable, desktop reference used year-round by our approximately 3,000 member dentists and their dental office staffs across the state. • PostedonWDA.orginadigitial-flipformatandPDFanddownloaded by members throughout the year.• Printedinblackandwhite,withtheexceptionoftheinsidefront,inside back, back cover and two inside tab pages, which are printed in full color.• Itisonlyprintedonceayearandthedeadlinetosubmitthecompleted contract and payment is Friday, Dec. 13, 2013; artwork is due Friday, Dec. 20, 2013.

When you advertise in the WDA Sourcebook, you reach more than 3,000 qualified dental professionals via a printed and mailed WDA Sourcebook plus added exposure when the publication is viewed and downloaded on WDA.org.

New Digital-Flip Format Each issue of the WDA Journal is posted on WDA.org in both the new digital-flip format and the traditional PDF (member login required).


Print copies of the WDA Sourcebook continue to be mailed out.

WDA Sourcebook (Member Directory & Practice Guide)


Did you know?

= Average time spent reading

per page

9.73 minutes

Analytics*

Number of Reads ............34

Number of Impressions ...130

*Issuu Analytics from May 2013 - August 2013

A valuable desk-top referenceWDA Sourcebook content includes: Wisconsin Dental Practice Act, administrative rules, frequently asked questions and member directory.

Enhanced visibility All advertisers receive a free listing in the Advertiser Index and on the WDA Sourcebook web page.

Statewide distribution Member directory includes dentists and dental hygienists in five Wisconsin regions.

*Minimum of two full-page (four half-page) ads and a maximum of four full-page (eight half-page) ads must/can be sold; granted on a first-come, first-served basis. A double-sided tab will precede the Member Directory and Wisconsin Dental Practice Act/Admin Rules/FAQs sections.

**Only three cover ads can be sold; granted on first-come, first-served basis.

All contracts, insertion orders, disks, films and reproduction materials must accompany the completed contract. (See deadline below.)

Deadlines Contract and payment are due by Friday, Dec. 13, 2013; artwork is due by Friday, Dec. 20, 2013.

Ad Sizes/Rates (with hyperlink) Receive a FREE ad (150x150 pixels) in the WDA Executive Director’s Update when you advertise in the WDA Sourcebook.

Black and White Ad Sizes Width Depth 1x

Half-page-V 5” 7.5” $475

Half-page-H 7.5” 5” $475

Full-page 7.5” 10” $610

Full-Color Ad Sizes Width Depth 1x

Half-page-Tab Ad* 7.5” 5” $675

Full-page-Tab Ad* 7.5” 10” $890

Cover-page** (Inside front, inside back and back) 7.5” 10” $890

Half-page-V Half-page-H Full-page

Half-page Tab Full-page-Tab Cover-page

WDA Sourcebook (Member Directory & Practice Guide)


ADVERTISING CONTACTSSend contract, artwork and other inquiries related to WDA Sourcebook display advertising to:

Emily Bultman | WDA Journal Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: [email protected]

Get a FREE WDA Executive Director’s Update ad! Buy a 2014 WDA Sourcebook ad and you will get a free ad (150x150 pixels) in the monthly WDA members-only electronic newsletter.

+

Ø

Every patient print newsletter issue offers oral health tips and resources for all age groups.

WDA Tongue ‘n’ Cheek...and Teeth, too! Patient Newsletter - Print Highlights • Printedtwiceayearanddistributedtomorethan3,000memberdentists and dental hygienists. • Displayedindentalpractices’waitingroomsandusedwithchair-side patient education. • Issuesalsoarepostedindigital-flipformatandPDFonWDA.org with 24/7 accessibility. • Eachissueofthisaward-winningpatientpublicationisfilledwith important oral health information for all ages and promotes quality care.

Ad Sizes/Rates (per insertion with hyperlink)

Ad Sizes Width Depth 1x

One-column-V 1.75” 3.75” $790

One-column-H 3.75” 1.75” $790

Two-column-Square 3.75” 3.75” $1,580 Ad runs in three formats for the price of one!

New Digital-Flip Format Each issue of the print WDA Tongue ‘n’ Cheek...and Teeth, too! patient newsletter is posted on WDA.org in digital-flip format and PDF.


A print copy will be mailed to WDA member dentists and dental hygienists with the June 2014 (spring/summer issue) and October 2014 (fall/winter issue) WDA Journals.

Artwork/Payment Deadlines

Spring/Summer issue April 8, 2014

(Mails mid-May)

Fall/Winter issue Aug. 12, 2014

(Mails mid-September)

One-column-V One-column-H Two-column-Square

WDA Tongue ‘n’ Cheek...and Teeth, too!

2014 Display Advertising Patient Newsletter - Print

In this issue:

Diabetes and yourdental health

The facts about dental anesthesia and sedation

Oral cancer and HPV connection

Dental FAQs: Teeth whitening

Fluoride facts

Baby Teeth Matter: ‘2min2X’ a day helpsprevent decay

Diabetes and your dental health

FALL/WINTER 2012 1

Gum disease, while more prevalent in adults, can start at any age. Children and teenagers who have Type 1 diabetes are at greater risk of developing gum disease than their peers.

Take the WDA “Tongue ‘n’ Cheek...and Teeth, too!” with you - simply scan and enjoy!

Tongue ‘n’

Cheek...and Teeth, too!

Keep your gums healthy Preventing dental disease is one of the best investments a person can make. Prevention is more than a one-time event and includes: • Patient education • Healthy eating habits • Regular personal oral hygiene practices (Brush and floss daily!) • Consumption or application of appropriate fluoride supplements • Regular dental examinations with X-rays • Professional dental diagnosis • Appropriate placement of den-tal sealants • Necessary restorative treatment early in the development of dental disease

Diabetes affects an estimated 25 million children and adults in the Unit-ed States. The past two decades has seen a 30 to 40 percent increase in diagnosed cases according to the Centers for Disease Control and Pre-vention. The Wisconsin Dental Association encourages individuals with diabe-tes to pay extra attention to their oral health. Studies show diabetics are more susceptible to the development of oral infections and periodontal or gum disease than those who do not have diabetes.

Gum disease and diabetes Periodontal diseases are chronic bacterial infections that destroy the attachment fibers and support-ing bone that hold your teeth in your mouth. When this hap-pens, gums separate from the teeth, forming pockets that fill with plaque and even more in-fection. The more advanced the disease, the deeper the pockets. It can lead to painful chewing problems and some people with serious gum disease lose their teeth. Periodontal disease also may make it hard to control blood glucose. Periodontal disease is more com-mon in people with diabetes. Among young adults, those with diabetes have about twice the risk of those without diabetes.

Data from the CDC’s 2011 Na-tional Diabetes Fact Sheet shows: •Adultsaged45yearsorolderwith poorly controlled diabetes were 2.9 times more likely to have severe periodontitis than those without dia-betes. •About one-third of peoplewithdiabetes have severe periodontal dis-ease consisting of loss of attachment of the gums to the teeth. •Totaldirectandindirecteconom-ic cost associated with diagnosed diabetes in the United States in 2007 was $174 billion.

Gum disease, while more preva-lent in adults, can start at any age. Children and teenagers who have Type 1 diabetes are at greater risk of developing gum disease than their peers.

Dentists believe such research findings support the idea that peri-odontal bacteria can easily enter the blood stream through open pores in inflamed gums and be transmitted to other parts of the body where it causes great harm.

Other related conditions Diabetes also can make an individ-ual more susceptible to the following conditions: •Oral and fungal infections •Poorhealing •Drymouth

PDF

Print

Your organization can be among the first to promote its products and services to the public via our quarterly WDA Tongue ‘n’ Cheek…and Teeth, too! patient electronic newsletter.

Tongue ‘n’ Cheek...and Teeth, too! Patient Newsletter - Electronic Highlights • Tongue‘n’Cheek...andTeeth,too!e-newsletteris launched quarterly (winter/February, spring/May, summer/August and fall/November) to the public, WDA members and media statewide.• Containsusefuloralhealthinformation,interactive videos, links and fun dental trivia.

Analytics*

Total Subscribers: 3,107

Average TNC Unique Clicks: 53 clicks per issue

Average TNC Click Through Rate: 2.94 percent

Industry Standard Click Through Rate: 2.9 percent

TNC e-Newsletter Open Rate: 24.45 percent

Industry Standard Open Rate: 22.2 percent

* MailChimp Analytics from August 2013

Rates/Sizes

Frequency

Ad Sizes 1x 3x

150 x 150 pixels $100 $95

150 x 300 pixels $175 $165

150 x 450 pixels $250 $235

ADVERTISING CONTACTSSend contract, artwork and other inquiries related to Tongue ‘n’ Cheek... and Teeth, too! patient print and electronic newsletter display advertising to:

Emily Bultman | WDA Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: [email protected]

Artwork/Payment Deadlines

WinterFeb. 7, 2014

Spring May 9, 2014

SummerAug. 8, 2014

FallOct. 10, 2014


Patient Newsletter - Electronic

NEW!

WDA InSession - Wisconsin’s Largest Dental Study Club • WisconsinDentalAssociationInSession-Wisconsin’sLargestDentalStudyClubwillbe held inconjunction with the annual WDA House of Delegates meeting beginning in 2014. • WDAmembershavetheopportunitytohear lectures, see the newest technology in the exhibit hall and do a variety of activities, including renewing CPR/AED certification.

Make Your Presence Known Exhibit Hall - 10’ x 10’ booths are priced at $920 for a standard location or $995 for a premier location. ID signs, crate storage and complimentary lunch are included.

Watch for more information in the WDA InSession Exhibitor Prospectus on WDA.org coming soon!

Program Guide - Issued several months in advance, the program guide includes course descriptions, speaker bios, special events and exhibitor listings. Ad appears in print, PDF and digital-flip editions. • Full-color,full-pagead-$500• Full-color,half-pagead-$250

On-site Guide - Packed with daily schedules and handy maps, the WDA InSession on-site guide is distributed to all attendees and is critical to navigating the event with ease. • Full-color,full-pagead-$300• Companylogo-$100

Sponsorships - Various opportunities and levels are available including continuing education, meals, tote bags and general areas.

Display Advertising Options - Secure an ad on the WDA.org InSession page in October and November 2014. Exhibitors’ booth numbers will be featured in all display ads in the October and November 2014 WDA Journals.

Contact Direct WDA InSession questions to Lani Becker at 414-755-4114 or [email protected].

WDA Foundation - Golf Outing and Fundraising Events As the philanthropic arm of the Wisconsin Dental Association, the WDA Foundation is committed to making a difference by improving the oral health of state residents. It supports projects that provide dental care for the disadvantaged while meeting the current and future needs of the dental profession.

The foundation is a 501(c)(3) charitable organization and has a variety of programs that impact the public and dental professionals. Visit wda.org/wda-foundation to learn more.

The Wisconsin State Dental Golf Tournament is held every September with proceedsbenefiting the WDA Foundation. Sponsorship opportunities are available. Deadline is Aug. 1, 2014.

Direct questions to WDA Foundation Executive Director Vicki Bohman at 414-755-4198 or [email protected].

Additional Marketing OpportunitiesWISCONSIN DENTAL ASSOCIATION

INSESSIONWisconsin’s Largest Dental Study Club

2014 CLASSIFIED ADVERTISING

Hear. See. Do.

NEW!

2014 CLASSIFIED ADVERTISING

WDA Journal | WDA Sourcebook | WDA Tongue & Cheek | WDA.org

OCTOBER 2013 | Focus on: WDA Annual Report

WDA JournAl is A publicAtion of Wisconsin DentAl AssociAtion, inc. OCTOBER 2013 • Volume 89, No. 10

WDA grows by 19 new members The Wisconsin Dental Association is pleased to welcome 19 new membersto organized dentistry. These new members, their cities of practice and/or residence and components (if applicable) are:

If you haven’t already, connect with the WDA on LinkedIn today and get access to insightful information about your network and upcom-ing events including, the WDA/Marquette University School of Dentistry nine-credit CE cruise which sails Jan. 19-26, 2014.

Dr. Sarah Blair, MilwaukeeGreater Milwaukee Dental Association

Dr. Tiffany Cash, PeshtigoBrown Door Kewaunee Dental Society

Dr. Aimee D’Amour, WaunakeeDane County Dental Society

Dr. Kevin DeGroot, MadisonDane County Dental Society

Dr. Joseph Flask, East TroyBurlington Dental Society

Lynlee Hehli, RDHGreenville

Dr. Perry Joiner, MerrillCentral Wisconsin Dental Society

Dr. Kyle Krueger, BrookfieldWaukesha County Dental Society

Dr. Kristin Lenz, Union GroveRacine County Dental Society

Dr. Richard Lightsey, Oak CreekGreater Milwaukee Dental Association

Dr. Laura Lux, MilwaukeeBurlington Dental Society

Advocate...Educate...Empower...Serve!

INSIDE THIS ISSUE

Politics and dentistry it is personal! ................................. p. 2

Last call for WDA House of Delegates Nov. 15-16 ................................. p. 5

Grow your practice and connect with your colleagues - update your Find-a-Dentist profile today ................................. p. 6

Congrats dental hygienists on 100 years! ............................... p. 16

p. 11p. 8

Connect with us on and visit us online @ WDA.org

Mis

sion

Sta

tem

ent:

The

Wisc

onsin

Den

tal A

ssoc

iatio

n ad

vanc

es th

e in

tere

sts o

f its

mem

bers

an

d th

e de

ntal

pro

fess

ion

by

prom

otin

g pr

ofes

siona

l exc

elle

nce

an

d qu

ality

ora

l hea

lth c

are

for

the

publ

ic.

Where does WDA’s revenue come from?Kelly Sics WDA Director of Finance [email protected] & John R. Moser DDS WDA Treasurer [email protected]

The Wisconsin Dental Association’s annual budget is approximately $3 mil-lion. Every year as the WDA goes through the budget process, we must generate enough revenue to fund our programs at a level that provides the highest benefit to our members. We rely heavily on our dues-paying members, whose dues represent more than 50 percent of the association’s rev-enues, to support our programs. The next largest source of income is in the form of royalties and sponsorships from our for-profit subsidiary, WDA In-surance & Services Corp. Royalties are paid to WDA based on the commissions earned by WDAISC on WDA members’ insurance policies. WDAISC provides a significant

amount of sponsorships to fund WDA programs, including Legislative Day,

InSession, Board of Trustees’ meetings and the annual House of Delegates meet-ing. It also helps underwrite the WDA

Sourcebook (Member Directory & Prac-tice Guide). WDA has been fortunate to benefit from WDAISC’s success for more than 30 years. However, changes in the insurance industry due to the Affordable Care Act will directly affect WDAISC. The rev-enue that WDA counts on is in jeopardy. Commission rates from carriers have already dropped, leaving less to pass on to WDA. We are being forced to think outside the box now more than ever be-fore; to run programs more cost-effective-ly, while still maintaining their value to members. Our challenge for the next fiscal year is to think creatively about how to replace the declining royalties and sponsorships with other forms of revenue.

continued on page 3

2012 actual revenue:

Welcome!WDA MEMBER

DENTAL HYGIENISTS

57%Membership Dues

2013 budgeted revenue:

14% Royalty revenue10% Internal sponsorships10% InSession4% WDA Journal Advertising 5% Other (interest, SPA grants & program fees)

4% Other (interest, SPA grants

& program fees)

56%Membership dues

7% WDA publications’ advertising

12% Internal sponsorships

12% Royalty revenue

9% InSession

Social!Let’s get

Classified Highlights• Adsappear in both the WDA Journal and on WDA.org for one standard rate.• Choose from 12 categories, including practice for sale or lease, properties/office space available, practice wanted, dentists available/position wanted, dental professional available, practice position opportunity, faculty position available, equipment wanted, equipment for sale, volunteer opportunity, continuing education opportunity and miscellaneous.

Rates WDA member: Nonmember: 0-34 words - $65 0-34 words - $95 35-69 words - $85 35-69 words - $110 70-105 words - $125 70-105 words - $135 106-140 words - $135 106-140 words - $150 141-175 words - $145 141-175 words - $170

Additional Options Make Your Ad Stand Out! 1. Add your company logo - $30 per month2. Box your ad: $150 per month 3. Add a blind box for confidentiality - $10 per month

Full-Color, Mini-Display

Design ServicesDon’t let design be the road block that keeps you from advertising your practice or services. Design services available for an additional charge: $75 for initial creation and $50 per hour for edits after initial run (one hour minimum).

WDA CareerConnection is the only online job center exclusively for dental careers and employment connections in Wisconsin. (Note this is separate from the WDA Journal classified ads.)

Visit careers.wda.org for more details.

HELP WANTED – Place the rest of your ad text here. Respond to BLIND BOX 1234, Wisconsin Dental Association, 6737 W. Washington St., Ste. 2360, West Allis, WI 53214.

ABC CO.1.

2.

3.

Classified Ad Submission and Cancellation Deadlines* Month DeadlineFebruary Dec. 10, 2013 March Jan. 14, 2014 April Feb. 11, 2014 May March 11, 2014June April 8, 2014July May 13, 2014 August June 10, 2014 September July 8, 2014 October Aug. 12, 2014 November Sept. 9, 2014 December Oct. 14, 2014January 2015 Nov. 11, 2014

*Classified ads submitted by above deadline appear in both print WDA Journal and on WDA.org.

Ads submitted after the deadline can be posted online within three business days for an additional $25 charge.

Frequency - Three formats for one price!


2.4 inches x 2 inches $225 $205 $185 $165

2.4 inches x 3 inches $275 $255 $235 $215

2.4 inches x 4 inches $325 $305 $285 $265

2.4” x 2” 2.4” x 3” 2.4” x 4”

Ad Sizes/Rates/Frequency (per insertion with hyperlink)

2014 DISPLAY ADVERTISING CONTRACT

Wisconsin Dental Association6737 W. Washington St., Suite 2360 West Allis, WI 53214 | Phone: 414-755-4110 | Fax: 414-755-4111 | WDA.org

WDA Journal and WDA.org Classifieds

o Member o Non-Member

Month(s) of Insertion/Deadline 0-34words

35-69words

70-105 words

106-140 words

141-175 words

2.4” x 2” 2.4” x 3” 2.4” x 4”

February/Dec. 10, 2013

March/Jan. 14, 2014

April/Feb. 11, 2014

May/March 11, 2014

June/April 8, 2014

July/May 13, 2014

August/June 10, 2014

September/July 8, 2014

October/Aug. 12, 2014

November/Sept. 9, 2014

December/Oct. 14, 2014

January 2015/Nov. 11, 2014

Additional options Frequency Rate (Check one)

o Logo (+$30) o Blind Box (+$10) o Boxed Ad (+$150) o 1X o 3X o 6X o 12X

o Run Until Cancel o NEW! Place ad online now (within three business days) (+25) Link ad to this URL: _______________________

Ô TOTAL: $____________________________ (See WDA Media Kit for rates)

Name, Title______________________________________________________________________________________ Company ___________________________________________________

Mailing Address ___________________________________________________________________Suite __________ City _________________________ State ______ Zip ________________

Phone ___________________________________________ Email ________________________________________________ Fax _________________________________________________

Grand Total $ ______________________________________ Check One: o Check Enclosed o Visa o MasterCard o Discover

Check One: o Pay in fullo Pay in installments (I understand the credit card provided will be charged prior to the month of each insertion in the WDA Journal and/or renewed posting on WDA.org. This option is not available for advertisers paying by check or purchasing ads in the WDA Sourcebook only.)

Credit Card # ________________________________________________________________________ Exp. Date ______________________________ CVV # _________________________

Billing Address (if different from mailing) __________________________________________________________________________________________________________________________

Name on Card ____________________________________________________________________ Signature _________________________________________________________________

The Wisconsin Dental Association does not invoice for display advertising. Payment by credit card or check is required with this contract. Advertisers who cancel their ad(s) early will have their credit card charged or be billed for discounts received. The WDA reserves the right to accept or reject any advertising. See our complete advertising policy on WDA.org.

Contact and Payment Information

For Office Use Only:

Date Rec: Ck#:

Acct: $ 2306 journal advance $ 2304 web advance $ 4400 web at time

2014 CLASSIFIED ADVERTISING CONTRACT

2.4” x 2” 2.4” x 3” 2.4” x 4”

Mini-Display


2013 Sourcebook


Link ad to this URL: _____________________________________________

Get a FREE WDA Executive Director’s ad (150x150 pixels) when you advertise in the WDA Sourcebook.

WDA Journal | WDA Sourcebook | WDA Tongue & Cheek | WDA.org

Month(s) of Insertion/Deadline/Issue Focus

February/Dec. 10, 2013/Children’s Dental Health

March/Jan. 14/Oral Longevity

April/Feb. 11/National Volunteer Week

May/March 11/WDA InSession

June/April 8/The Jawbone - a Dental Satire

July/May 13/WDA Foundation

August/June 10/The Dental Team

September/July 8/Adult Oral Health

October/Aug. 12/ WDA Annual Report

November/Sept. 9/Trends in Dentistry

December/Oct. 14/Membership

January 2015/Nov. 11/Leadership

Frequency Rate (Check one) o 1X o 3X o 6X o 12XNew Product/Service CornerMy first choice is the month of:____________________________________ *New Product/Service Corners are granted on first-come, first-served basis.


Link ad to this URL: _____________________________________________

Ad SizesRunner Quarter- Quarter- Skyscraper Half- Half- Full-page page-V page-H page-V page-H

WDA Journal

Ad SizesHalf- Half- Full-page B/W Half-page-Tab Full-page-Tab Cover-pagepage-V B/W page-H B/W 4/C 4/C 4/C

WDA Sourcebook

WDA Executive Director’s Update // WDA.org // WDA Journal // WDA Sourcebook

WDA.org WDA Executive Director’s Update




Phone ___________________________________________ Email ________________________________________________ Fax _________________________________________________


Check One: o Pay in fullo Pay in installments (I understand the credit card provided will be charged prior to the month of each insertion in the WDA Journal, WDA Executive Director’s Update and/or

WDA.org. This option is not available for advertisers paying by check or purchasing ads in the WDA Sourcebook only.)


Billing Address (if different from mailing) _________________________________________________________________________________________________________________________


The Wisconsin Dental Association does not invoice for display advertising. Payment by credit card or check is required with this contract. Advertisers who cancel their ad(s) early will have their credit card charged or be billed for discounts received. The WDA reserves the right to accept or reject any advertising. See our complete advertising policy on WDA.org.

Month(s) of Insertion/Deadline

January/Dec. 27, 2013

February/Jan. 24

March/Feb. 24

April/March 28

May/April 25

June/May 30

July/June 27

August/July 25

September/Aug. 29

October/Sept. 26

November/Oct. 24

December/Nov. 28

Frequency Rate(Check one) o 1X o 3X o 6X o 12X

Ô TOTAL: $____________________

Preferred WDA.org page on which to post your ad: _________________ Link ad to this URL: _____________________________________________

Month(s) of Insertion/Deadline

January/Jan. 24

February/Feb. 21

March/March 24

April/April 23

May/May 23

June/June 23

July/July 24

August/Aug. 22

September/Sept. 23

October/Oct. 24

November/Nov. 19

December/Dec. 16

Frequency Rate(Check one) o 1X o 3X o 6X o 12X

Ô TOTAL: $____________________________ Link ad to this URL: _____________________________________

Ad Sizes Ad Sizes120 x 600 pixels 275 x 550 pixels



Date Rec: Ck#:

Acct: $ 2306 journal advance $ 2304 web advance $ 4400 sourcebook $ 4400 web at time

NEW!



2014 TONGUE ‘N’ CHEEK...AND TEETH, TOO!ADVERTISING CONTRACT

Issue/Deadline

Spring/Summer/April 8

Fall/Winter/Aug. 12 In addition, one basic price pays for your display ad to appear in three formats (print and online in downloadable PDF and digital-flip with hyperlinks).

Ô TOTAL: $____________________________

Link ad to this URL: _____________________________________

Issue/Deadline

Winter/Feb. 7

Spring/May 9

Summer/Aug. 8

Fall/Oct. 10

Frequency Rate(Check one) o 1X o 3X

Ô TOTAL: $____________________________

Link ad to this URL: _____________________________________

Ad Sizes

Ad Sizes

2014 TONGUE ‘N’ CHEEK...AND TEETH, TOO!ADVERTISING CONTRACT

WDA Tongue ‘n’ Cheek...and Teeth, too! Patient Newsletter - Print

WDA Tongue ‘n’ Cheek...and Teeth, too! Patient Newsletter - Electronic

One-column-V One-column-H Two-column Square


NEW!



Phone ___________________________________________ Email ________________________________________________ Fax _________________________________________________

Subtotal $ _________________________________________


Check One:

o Pay in full

o Pay in installments (I understand the credit card provided will be charged prior to the month of each insertion in the WDA Tongue ‘n’ Cheek...and Teeth, too! patient newsletters.


Billing Address (if different from mailing) _________________________________________________________________________________________________________________________


The Wisconsin Dental Association does not invoice for display advertising. Payment by credit card or check is required with this contract. Advertisers who cancel their ad(s) early will

have their credit card charged or be billed for discounts received. The WDA reserves the right to accept or reject any advertising. See our complete advertising policy on WDA.org.



Date Rec: Ck#:

Acct: $ 2306 journal advance $ 2304 web advance $ 4400 sourcebook $ 4400 web at time


2014 TONGUE ‘N’ CHEEK...AND TEETH, TOO! ADVERTISING CONTRACT

wda 2014 media kit

Documents

glance wda advertising

dental professionals

dental hygienists female13

wisconsin dental association

team members

american dental association

electronic media kitabout

patient electronic newsletter