ways to make a lasting impression at your next trade show
TRANSCRIPT
How to Make a Lasting Impression at Your
Next Trade Show
Trade shows give you the
chance to highlight your
best products and services.
You’ll want to create a
display booth that creates a
lasting impression with
potential clients.
Choosing the right branding
strategy is critical for your
success at these events.
Use one theme throughout your booth
You want to send a clear
message to potential
customers, so stick to one
theme with all of your
marketing products.
One logo and marketing
message will allow your
customers to associate your
brand with your product.
Too many clashing visual
statements can confuse
potential customers and
prevent sales.
Choose a Back Wall Graphic that Captures the
Attention of Potential Customers
Your back wall area acts as
a center point for your
booth. Be sure to add
interest to this area with a
bold graphic wall.
Ensure that any text is at
the top of the banner so
that it can be easily seen
even if your booth is
packed with people.
Choose a colorful image
that draws the attention of
people passing your booth.
Provide Literature for Visitors to Take Home
You’ll need more than just
business cards to make the
right impression in your
trade show booth.
Give your potential
customers something
tangible they can take
home with them.
Literature stands in your
trade show display give
people something to touch
and take, leaving a lasting
impression.
Pull Everything Together for a Powerful Brand
Message
Whether you use pop-up displays or modular displays, make sure that you are presenting a uniform theme throughout your trade show displays.
Adding banner displays, graphics, and literature stands help to give your booth a complete look.
Once you have assembled all of these branding pieces, you will have a booth that will stand out in the minds of your customers.
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Description
When creating a trade show display, the key is to create
a display that is engaging and catches the eye of people
passing by your booth. If you can get people into your
booth with your catchy trade show display, you can then
give them more information about your products and
services which can lead to new customers.