Want to Lose Customers? Do These 10

Things Online: Part Two

B Y : R I C K H E V I E R

And we’re back with Part Two of “Want to Lose Customers? Do

These 10 Things Online” Part One discussed strategy is essential to

SMM (Social Media Marketing) plans, the importance of consistent

voices on various social media platforms, the error of

exaggerating online to get things from your audiences, and why you

need to pay attention to your competition.

In Part Two, I establish six more things

businesses should never do online if you want to keep and gain more

customers!

5) Overstimulate Your Followership

Even if you are convinced you are publishing the best, most relevant

content for your users, if you post too much, you will lose followers. There is

plenty of information and metrics online about how often to post on each web

property. Take some time to research, as well as implement trial and error on your

audience to find that sweet spot that works for your business’ goals.

6) Constantly Self-Promote

If you are not taking the time to curate content, listen to your followers, and

respond to them and what they want to see, not just what you want them to see,

then you are going about digital marketing all wrong.

7) Relying Too Heavily on Automation

Programs like Narrow.io are brilliant in helping your organization to flourish

online. However, if you automate more than you organically post and interact with users, then you may have gone a little overboard. Step back, reevaluate if the automation is negatively affecting

your followers, and strategize to fix any misdeeds.

8) Ghost Your Engagers

If you plan on being incredibly active online but then “ghost” your followers, meaning, you stop being active for any

extended period of time, you will probably lose followers and people willthink you are irrelevant and probably

outdated.

9) Ignore the Question, “Will this hurt us later down

the road?”

If a post you are about to make-- whether that is publishing blogs,

curating content, commenting, responding, or the like--think twice before publishing. What goes on the

internet, stays on the internet. There is no turning back.

10) Use Negative Speech Publicly

Be careful!This goes along with point number eight, except that it is more

personal. If you have someone attacking your business, never,

and I mean never, respond harshly, rudely, or thoughtlessly to

their engagement. Publicly address that you hear their concerns

and take it seriously, and note that you will reach out to them

privately to resolve the issue. If you do this publicly, others will see

your care and concern and trust that you will care about them, as

well.

Thank YouF O R Y O U R T I M E !

P R E S E N T A T I O N B Y : R I C K H E V I E R

@ R I C K H E V I E R