Want to Lose Customers? Do These 10

Things Online: Part One

B Y : R I C K H E V I E R

When implementing an SMM (SocialMedia Marketing) strategy, there are many aspects of the plan to

consider. While you are strategizing, make sure that you

do not do any of the following things online, ever!

1) Post Without a Strategy

Let me make this loud and clear.

If you do not have a strategy

for your business’ digital

marketing efforts, DO NOT

POST ANYTHING.

Businesses oftentimes fail to plan properly for their digital

marketing efforts. They ignore the basic three deliverables

that companies need to continually do online:

BROADCAST self-created and curated content,

LISTEN for KPIs and your followership’s opinions, and

RESPOND to engaged users. To create a successful SMM

plan, follow the directions from industry leaders Hootsuite

and Social Media Examiner.

Hootsuite: https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

Social Media Examiner: http://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/

2) Have More Than One Person Operating Each

Social Profile

If you have more than one person posting to your business’

social media profiles, you risk confusing and potentially losing

your audiences. If your company does have more than one

person posting on the same web property, it is imperative

that the content is reviewed and agreed-upon by all parties

before posting every single time. The reason for this is that if

two people are posting to the same account under the same

identity, followers will eventually pick up on the differences

in voice and tone and will become (1) confused and (2)

disengaged, as it seems suspicious of internal failures in the

company.

3) Exaggerate

Here is a perfect “If, Then” statement to memorize to make

sure you never exaggerate.

If you exaggerate, your followers will

exploit your lies publicly and ruthlessly.

I like to believe that all people are kind souls, but the reality of

the internet these days is that people tend to hide behind their

screens and use that as a reason to share sometimes rude,

awful, inconsiderate, and totally not-thought-through

statements. Basically, don’t hand your followers a silver platter

of reasons why they should bust on you to their followers and

your target audiences.

4) Unfollow Your Competition

If you ignore your competition online, that does not mean

they will ignore you, too.

Don’t let them have the ability to post good content that you

cannot be inspired by to create even better content. If you don’t

follow them, you cannot react to their failures or good finds. You

may even lose out on the opportunity to see how they are

pricing and promoting their services and products, giving them

an advantage to competing against your business.

Come back for Part Two!Want to know the other six things businesses should never do

online? Come back next week for Part Two of “Want to Lose

Customers? Do These 10 Things Online.” Also, tweet me with your

challenges, examples, or questions @RickHevier!

Thank YouF O R Y O U R T I M E !

P R E S E N T A T I O N B Y : R I C K H E V I E R