visual engagement in a digital world - david scott on riverside museum, a case study
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Visual Engagement in a digital world - David Scott on Riverside Museum, a case study from Glasgow for AmbITion ScotlandTRANSCRIPT
FORWARD FROM RIVERSIDEVISUAL ENGAGEMENT IN GLASGOW MUSEUMS
DAVID SCOTT - DIGITAL & NEW MEDIA CURATOR
GLASGOW MUSEUMS
GLASGOW MUSEUMS
•An object-based - visitor centred - interdisciplinary - storytelling museum service.
•Telling the stories that our objects carry.
•Using digital to engage people’s imaginations & intellects.
•To think about the past, about issues, to empathize with people different to themselves.
•Digital & New Media Department - Founded Jan 2012
•John Ferry - Digital & New Media Manager
•A cross-service, interpretive remit - commissioning content -
•Working with collections curators and wider Museums team
•Digital interpretation of the collection, both in-gallery and online
•Underlines Glasgow Museums’ commitment to digital interpretation
DIGITAL & NEW MEDIAGLASGOW MUSEUMS
OBJECT
KEY MESSAGEAUDIENCE
&EVALUATION
STORYTELLING: BUILDING BLOCKS
MUSEUM OF TRANSPORT / RIVERSIDE
DIGITAL & NEW MEDIA
•Primary interpretive types:
•eIntros
•eStorybooks
•Games
•Video
•Large scale ‘shows’
•Mobile
EINTRO
•Media-rich resource
•Multiple languages
•Object overview for each large object
•Accessible, intuitive interfaces
•Multiple mini-narratives
•40 installed
EINTRO
•Media-rich resource
•Multiple languages
•Object overview for each large object
•Accessible, intuitive interfaces
•Multiple mini-narratives
•40 installed
ESTORYBOOK
•Dramatised narrative•Object Focussed•Character Driven•Non-passive•Self-guided by target audience
ESTORYBOOK
Ship Conveyor
Ship Launch Show
Tram DancingTarget Audience - Teenagers
Tram DancingTarget Audience - Teenagers
Getting to the GamesTarget Audience - Teenagers
Getting to the GamesTarget Audience - Teenagers
Sinking of AtheniaTarget Audience - Schools
Millet: Under InvestigationTarget Audience - Families
Case Study - PS CometComet’s Final ReckoningTarget Audience - Families
PS Comet: Production & Process
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•Raising awareness of processes within wider team•Interpretation Planning - Scripting•Project & Asset Management•External Creatives - Scripting, Illustrator, Animator, Actor•Timescales•Budgets
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Key Message: We can find out lots of things from the account book:
•Who the crew were - Who the captain was•How many passengers carried•Where they were going•What a journey on board Comet would be like•How much coal the engine used•What repairs were done•What happened to the Comet when she sank
PS Comet: Key Message Development
The account book covers a 9 month period 1819-20
Summer - key points,
• Good business getting soldiers as passengers • Comet full for cabin class most journeys• Expensive cleaning and refitting – especially upholstery (sickness?) • Expense of coal – Bell has to pay £1 per ton (£75 since May),
PS Comet: Working from the objects
PS Comet: Interpretive Method: Animation
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•Knowledge & abundant content fuels:
•Dramatised narrative / timeline
•Place
•Characters
•Interpretive Method: Animation
•Audience: Families
PS Comet
PS CometTarget Audience - Families
MOBILE INTERPRETATION
MOBILE INTERPRETATION•Glasgow Household Survey - Autumn 2012•GCC commissioned - 1,015 Glasgow residents•Q27: Digital access and information - 41% have smartphones, 10% tablets
iBooksMobile
iBooksMobile
•Trial stages at 2 venues •Object Focus•Mobile or static•Quick to assemble &prototype•Media-rich environment•Growing device footprint
• Culture Hack 2012 - Data submitted with lat, long or NGR data - 980 records
GLAZOO
GLAZOO
•Interpretation of raw collections data
•Simple parsing of existing data
•Location aware
•Intuitive presentation & sense-making of data in a familiar interface
•Ability to pull many data types into a single interface
•External linking - Simple and dynamic use of data sources
GLAZOO
Afterlife: Book of the DeadIn-gallery AppSchools
Afterlife: Book of the Dead
Afterlife: Book of the Dead - Evaluation
•Families stated that they sought out the objects featured in the game
•Liked the competitive elements
•Wanted more levels
Global Treasure HuntsMobile Application
•Object Focussed - Digital Trail•Adults,-Children-Under-Fives -Audience Focussed•Non-passive•Prompts closer object investigation•High invisibility•Group play narrative
Global Treasure Hunts: Evaluation
•All families stated that they discovered displays they’d not previously noticed - despite all being regular visitors to the museum.
•Recall levels excellent - able to namecheck specific objects
•Using the app gave the visit structure
Going Forward
•Expansion and evaluation of existing provisions
•Raising digital literacy
•Continue advising on best practice
•Enriched web content
•New, cross-venue mobile project
•Burrell re-display