VINEET SOOD

** Equal Parts Salesperson, Thinker Planner, Strategist & Orchestra Conductor **

+ 91 9810400633 ▪ send2vs@gmail.com ▪ https://www.linkedin.com/in/vineetsood

Why should a customer do business with us? Why Me? This inherent nuance in Sales & Partnerships is what’s kept me interested in this "Role of Selling Money (Profits)"

My career is a story of 2 halves, a Learning and a Building Phase. Learning phase was about perseverance to get grounded in direct sales & channel sales. The other half is about passion to build, where I have Established Emerging Businesses; Turnaround Sales Graphs and cultivated Reccuring Revenue Models.

The skills which have served me well in the build phase assignments include

Diagnose areas of sub-optimum Sales & Program performance Creating & Implementing mechanism to a scale Sales Ecosystem Program Oriented: Ability to Launch or Re-Model Programs that create Sales beach-heads

My specialties that have helped so far and will be handy in delivering goals in next assignment are:

1. Simplifying Complex Information: Identifying the key factors that makes Business grow.2. Art of Story Telling: Creative Business Pitches or Narration of Business Plans.3. Nurture long term relationships to build Recurring revenue models.

Adobe Systems ▪ New DelhiDirector – Global SMB Sales & Direct Commerce ▪ Jan 2015 – To Present Director - Channels & Inside Sales (India & South East Asia) ▪ June 2011 – Jan 2015

Director – Global SMB Sales & Direct Commerce | Sales & Life Coach | Building Scalable teams In this Sales Leadership role, I am driving a key Adobe business objective of building direct commerce rather than fulfilling through intermediaries/resellers. I lead a team of 100+ sales representatives making them adept across transactional and relationship selling. I have approached this role as a Life Coach & Sales Guide to corporate learners to make them more successful in their professional and personal lives.

(Giving momentum to young careers and help them to Take-Off)

Director Channel & Inside Sales (India + SEA)| Turnaround Manager | Recurring Revenue Model Succeeded in my role at Adobe by "Orbiting the Adobe Cocoon": Thinking ahead of times (away from corporate normalcy) to create strategy, infrastructure and execution methodologies to exceed the business expectations.

I took a fresh challenge at Adobe to turnaround a static Business Model and Partner Ecosystem. With planed overhauling and intuitive approach, I was able to make an impact in a span of 4 quarters, this manifested itself with India SMB sales & Channel becoming the best performing team in APAC.

In this role I transitioned a perpetual licenses business to al recurring revenue model. Redefined the Growth Curve of Adobe Sales in India by:

Multiplying the business coverage through inventive phone sales strategy and augmenting sales through outsource business engines

Vineet sood Page 2

Conceptualized & Implemented a New Partner Program to draw unfair mind-share for Adobe by changing the economic drivers for the partners

Created a new honeycomb based sales GTM and re-aligned the sales force to move from fulfilling demand to creating needs.

(Used all the 'Right Brain' abilities to see beyond the routine and make impactful changes)

Symantec Corporation Director –Channels & Alliances ▪ July 2004 – June 2011 | Establishing Emerging Businesses in India

As a leader of enterprise & mid-mkt channel team this role was critical for establishing the emerging Symantec brand in India. I learnt the art of partner management at Symantec; here I covered multiple milestones from an Individual Contributor to a Channel Manager to a Director Partner Organization and from managing Strategic Alliance to creating Alliance Strategy.

In my role as Channel Leader, I evolved a sense of ‘How Emerging Businesses and Partner Eco-System’ are built to Maximize Mutual Business Interests. I worked with depth and breadth partners to establish Relevance, Reach and Revenue for New Businesses in India.

Developed & Executed Frameworks to engage Large SI’s keeping in view the size and play of our portfolio in the given Market Opportunity (SSP)

Built own village of Authentic Relationships with senior people at SI’s, Channel Partners, Distributors and Domain Experts who support each other

Implemented Ingenious Models to create the Right Partner Mix & Sales Readiness Matrixes for effective Partner Mgmt.

(Covered the journey from being a plumber to becoming an Architect)

Ramco SystemsRegional Sales Manager, Information Security Services ▪ June 2001 – May 2004First signs of becoming a Rainmaker ▪ New Delhi

Wipro Account Manager, Data Centre; Networking and IP Solutions ▪ Dec 1999 – May 2001Young Start Up in Technology Sales ▪ New Delhi

Tata Teleservices LtdRegional Sales Manager, Information Security Services ▪ June 1998 – Dec 1999Fortunate to be part of Telecom Revolution in India ▪ Hyderabad

Education

Symbiosis SCMHRD – Pune ▪ June 1996 – May 1998Post Graduate Diploma in Management [PGDM] with marketing specialization

Jawaharlal Nehru Engineering College – Pune ▪ June 1989 – May 1993Bachelor of Engineering in Electronics & Telecommunications [BE – ECT]

My Uploads: To get additional insights in to my credentials please glance through the variety of thought process and work done in previous assignments showcased at http://www.slideshare.net/vineetsood