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8/7/2019 Videocon Newsletter4 Web

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Vol. IV, April-June 2010


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For Private Circulation Only

Published by :The Marketing Department

Videocon Industries Ltd.248, Phase IV, I Floor,Udyog Vihar, Gurgaon

Registered OfficeVideocon Industries Ltd.

14 km Stone, Village-ChitegaonAurangabad-Paithan Road

Aurangabad 431105Maharashtra

Corporate OfficeVideocon Industries Ltd.

248, Phase IV, Udyog Vihar,Gurgaon

North Regional OfficeVideocon Industries Limited,

45, Aroma Medica,Okhla Indutrial Estate

Phase III, New Delhi -110020

South Regional OfficeVideocon Industries Ltd.

3-6-430, street no.-42nf floor, Mithai Mansion,

Himayatnagar,Hyderbad-500029

West Regional OfficeVideocon Industries Limited

Ashoka Steel Compound,Opp.banquet Plaza Hotel,

Kalina, Santacruz East.Mumbai -4000098

Phone No-02242324545

East Regional OfficeVidecon Industries Limited

3rd Floor Malik Court39a, Harish Mukherjee Road

Kolkata - 700025

For feedback, please write to us at

[email protected]

greetings from videocon group

www.videoconworld.com

www.edigiworld.com

Message from the desk of Vice-Chairman & CEO

The last quarter has been a very exciting period for all of us at Videocon. The

anticipation and frenzy that started with the preparation for the IIFA Awards in May

played itself out with the opening of the FIFA World Cup.

This is the second consecutive year that we have been associated with IIFA which has

today emerged as the foremost global celebration of the Indian Diaspora. We began

our association with IIFA last year at Macau which was also the year that marked the

journey of transformation for Videocon. We unveiled our new identity and kicked off

a high-decibel brand campaign that has since enabled us to entrench the distinctive

new Videocon identity among audiences across the globe.

This year as we played host to the Videocon IIFA Weekend in Sri Lanka, the Group was

delighted to showcase its powerful convergence of next-generation entertainment,

convenience and communication. Like last year, this year as well, the weekend at IIFA

proved to be a fun-filled and exciting event and presented a perfect opportunity to

celebrate our brand evolution amidst a global audience.

And if this was not enough, we were caught in the fever that gripped the world the

FIFA WORLD CUP. As spectators across India and the world lined up to be a part of

the excitement, we at Videocon took the opportunity to bring a world-class

experience into their living rooms by offering the 'Striker Offer'.

And at Videocon all good things don't come to an end. Friends and colleagues, the

revelry at Videocon has just about started with the Group completing its 25 years.

The months ahead will see renewed excitement, high-pitched fervour and anunfounded passion as we innovate, build and advance towards creating a whole new

world of opportunities, superior products and unparalleled services to offer

experiences that exceed consumer expectations.

I take this opportunity to thank you for your efforts in building the Videocon brand

over the past 25 years and invite you to join us on our continued endeavour to

'Experience Change' in the coming decades.

K.R. Kim


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The worldwide popularity of the FIFA World Cup is

undoubted. In India as well, the beautiful game, as football

has grown to be referred to, is becoming just as popular as

cricket. The magic of the FIFA World Cup gripped Videocon

customers as they lined up to bring a world-class experience

into their living rooms by availing Videocon's 'Striker Offer'.

When we watch matches on television we have certain

expectations from our TV set, which primarily includes

good sound and picture quality. A good television set can

change the entire viewing experience for a person, even

enabling him to feel as if he is watching the match sitting in

the stadium itself. Keeping these expectations in mind, the

'Striker offer' not only gave a chance to customers to

experience Videocon's superior products which are

equipped with High Definition Multimedia Interface, but

also presented an opportunity to win fabulous prizes

ranging from cash back options varying from Rs.500/- to

Rs.1000/-, attractive T-shirts of the world's most popular

football teams to winning a Honda City car.

The Striker Offer has been a huge success and the months

of June & July have seen a growth of about 6070 per cent in

sales of TV sets, LCDs and LEDs as compared to previous

months.

FIFA World Cup ManiaGrips Videocon

cover story

The Videocon brand has been driven by the philosophy of

delighting its customers with unique offerings, which not

only allow them to experience technologically advanced,

innovative products and services but also provide them

with value-for-money propositions. The mantras of

'Innovation' and 'Customer Centricity' were reiterated

with the launch of a unique offer providing doublebenefits to customers on the purchase of Videocon

Satellite LCDs.

'Paisa Vasool', as the name rightly suggests, provided a

never before opportunity to own a world class Videocon

Satellite LCD that combines the twin benefits of free

Videocon d2h services for 2 years (24 months) worth

Rs.9000 plus a money back scheme. Under the scheme,

customers got the chance to enjoy benefits worth Rs

20,000 on the purchase of Videocon Satellite LCD worth

Rs 25,990.

The campaign was launched with the vision of making

LCD ownership more accessible, thereby offering an

opportunity to customers to switch from CTV to satellite

LCDs thereby presenting a superior entertainment

experience .

The offer, launched during the month of May, has

garnered a huge response, helping Videocon engage with

a wider base of value-driven customers across

geographies.

Double Bonanza,Double Mazaa

cover story


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Videocon's revolutionary new range of washing machine which have

been designed entirely keeping in mind the convenience factor of a end

customer, has already started creating ripples in the industry. The

company with its customer centric approach has hired special Female

promoters, which are dedicated only to promote the sale of washing

machines.

These Young Female Brand Promoters are actually management/summer

trainees who have been hired to promote in keeping with the young,

vibrant and a technologically advanced brand. A total of 100 girls have

been placed at the key counters all over India the company plans to carry

it further by exhibiting at Key City Malls

These promoters have been made equipped with complete product and

range knowledge by Videocon, and are placed at key dealer counters. The

objective is to tap today's youth towards the new-age appliances which

have been designed to give them the ultimate comfort and convenience

keeping in mind their hectic lives.

The Mall Activation which will also be starting soon, Will have the young

brigade interacting with the audience, show-casing the new-age

technologies being floored for the first time in India. This event is sure to

give Brand Videocon the mileage that it commands and deserves as

Videocon stays true to its practice of delivering its customers with

revolutionary technology year after year.

around the nation

VideoconsWomen Connect

around the nation

Videocon has always been a pioneer when it comes to

marketing initiatives, be it the big branding exercise which

happened with the launch of new identity last year or its

association with IIFA. The Group is always present at all key

forums to strike a chord with its key audience. This year

again, the Videocon Group tied up wit h Wizcraft to weave

magic with its Videocon IIFA weekend awards.

This year the IIFA venue was Colombo, Sri Lanka. Videocon

was the key sponsor of IIFA Weekend where not only thefashion show took place but also a charity match was

played between Bollywood stars and Sri Lankan Cricketers

Forming the Sri Lankan Cricket side were Sri Lankan

cricketers, Muttiah Muralitharan, Sanath Jayasuriya,

Kumara Sangakkara and Jayawardena, among many

others. The Indian contingent prepared to put up the fight

for charity had Hrithik Roshan, Salman Khan, Suneil Shetty,

Riteish Deshmukh and many more. The match took place

on day 2 of the Videocon IIFA Weekend drew large crowds,

giving cricket and cinema fans to see the best of the two

fraternities, on one platform.

The Videocon IIFA Awards held from the 3rd to the 5th of

June, 2010. Videocon was delighted to partner with the

IIFA and present the Videocon IIFA Weekend for the

second consecutive year. The Videocon IIFA Weekend is an

extravaganza that brings together and showcases Indian

entertainment on a global platform and presents the

perfect opportunity to celebrate Videocon'c brand

evolution amidst India's colourful cult ural diaspora

Videocon & IIFAcoloring the Pitch together.


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in-sync with latestin-sync with latest

Capacity 6.5 Kg 15 Tilt Drum for easy loading of clothes Stainless Steel Drum PCM Metal Body Fuzzy Logic Control Direct Drive Motor Memory Back Up Do it Yourself program Digital Display Preset Time setting Sterilization program Aero wash technology 484mm door opening Water temp selection Multi Spin speed : 500 / 700 / 900 / 1200 rpm 8 Wash Program Tub Self clean feature Child Lock Anti Foam sensor Door Lock Adjustable Feel

Careen Plus

Capacity 6.2 Kg 15 Tilt Drum for Easy Loading of Clothes Stainless Steel Drum PCM Metal Body Fuzzy Logic Control Memory Back Up Do it Yourself program Digital Display Preset Time setting 484mm door opening Water temp selection Multi Spin speed : 500 / 700 / 900 rpm Door Lock Adjustable Feel 6 Wash Program Child Lock Anti Foam sensor

Careen

Excellent realization of multidimensional 3D effects

- delivers the best high-definition 3D images by using the polarization method- produces clear multidimensional images without ghosts or moire- makes use of lightweight and stylish polarized glasses- utilizes a stable 3D realization method without flickering, which causes dizziness or headache supports various 3D drivers that

are optimized to display high-quality 3D contents

With a real-time 2D/3D conversion function- converts 2D contents like broadcasting materials and movies into 3D images in real time- fast and easy 2D/3D conversion with the Hot Key button- can adjust 3D depth and focus

Less than 1% cross talk- Excessive optical cross talk between right-eye-image and left- eye-image, results poor stereoscopic effect- Viewer easily senses separated bluish and reddish pictures Very poor color reproduction

3D LCD


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offers & schemes offers & schemes


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