video sponsorship at tecchannel.de. editorial contributions in tecchannel flash media player...
TRANSCRIPT
Video sponsorship at TecChannel.de
Editorial contributions in TecChannel Flash Media Player
CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS
Possible advertising formats and sponsorship
Sponsorship of video/download platform “powered by…”
Simple intro clips such as “TecChannel.tv is brought to you by…”
Embedding of advertising clips before and during the IP-TV stream
Video and audio webcasts
Event reporting for customers
Industry videos/demos/webcasts against a charge
CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS
Basic sponsorship options
CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS
Targeted messages to target group with Dart Motif In-Stream
Based on common encoding
Playlist on server
<xml>
<Content 1>
<Ad 1>
<Content 2>
<Ad 2>
</xml>
Streaming Serving
Content.flv (3Mgs)
Ad1.flv (2.5Mgs)
CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS
Targeted messages to target group with Dart Motif In-Stream
The Full Screen Experience™The Full Screen Experience™
Send to Video iPodSend to Video iPod
In-PageIn-Page
GamesGames
The Sweet-The Sweet-Spot™Spot™
Buddy ListBuddy List
CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS
Interactive Interactive elementselements
Original VideoOriginal Video
Benefits
Association with a technology that is still “cool”
Ad clips are often already available or can be produced cheaply for intro clips, i.e. high awareness with low creative costs
Efficient control of campaigns through dynamic, target group-specific delivery of ad clips (Dart Motif In-Stream)
Generation of top-value leads with video and audio webcasts
Extremely high awareness and lead generation through viewer interaction
CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS
Thomas FriedlKey Account Manager Tel.: +49 (0)89/3 60 86 - 778 Email: [email protected]
Sebastian SippelMedia Advisor Tel.: +49 (0)89/3 60 86 - 772Email: [email protected]
Jan Hantke Deputy Advertising Manager Tel.: +49 (0)89/3 60 86 - 628 Email: [email protected]
Dirk Limburg Publisher/Advertising ManagerTel.: +49 (0)89/3 60 86 - 871 Email: [email protected]
CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS