lead generation via tecchannel - efficient, measurable sales support

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Lead generation via TecChannel - Efficient, measurable sales support

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Page 1: Lead generation via TecChannel - Efficient, measurable sales support

Lead generation via TecChannel - Efficient, measurable sales support

Page 2: Lead generation via TecChannel - Efficient, measurable sales support

Focus on medium-sized companies

You are: a leading supplier of the full bandwidth of thin clients based on Linux and Windows

Your target group:IT decision-makers and IT managers

CIOs and IT executives

Network and system administrators

We offer:Generation of qualified customer data (leads)

Innovative platform for target group-specific advertising

High-quality services at no risk for a fixed price

TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT

Page 3: Lead generation via TecChannel - Efficient, measurable sales support

The lead generation programme

Procedure:

Collection of users in product-related fields (software, development, networks, etc.) via text ads

Provision of tangible added value (download) on a microsite

Customer data is generated in connection with the download, and customer-specific individualisation of registration criteria guarantees high-quality contact data

TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT

Page 4: Lead generation via TecChannel - Efficient, measurable sales support

The lead generation programme

Generation of customer data by means of:

High download rate through the targeted use of traffic drivers (text links) at the TecChannel web portal

Studies, white papers, tests, etc. available for download (microsite)

Games with prizes and information about new technologies

TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT

Page 5: Lead generation via TecChannel - Efficient, measurable sales support

Mechanics

Collection of users in product-related environment via text ad

Generation of customer data in connection with download

Offer of tangible added value

TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT

Page 6: Lead generation via TecChannel - Efficient, measurable sales support

Services

We make the following available:White paper, case study or a presentation in the form of a webcastVideo films, audio recordings, etc.Alternative: drawing lots for services or trial services

-> Tangible added value for readers guarantees high download rates

-> The download material makes positive positioning possible

-> TecChannel editorial staff are happy to offer assistance in the design and production of information material

TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT

Page 7: Lead generation via TecChannel - Efficient, measurable sales support

Services

Our services:

Integration of the download materials or drawing of lots in a microsite

A standardised registration (see image) or an individual registration by agreement

Free optimisation and control

-> Target group-specific advertising of your campaign

-> Guaranteed volume of high-quality address data

TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT

Page 8: Lead generation via TecChannel - Efficient, measurable sales support

Thomas FriedlKey Account Manager Telephone: +49 (0)89/3 60 86 - 778 Email: [email protected]

Sebastian SippelMedia Advisor Telephone: +49 (0)89/3 60 86 – 772Email: [email protected]

Jan Hantke Deputy Advertising Manager Telephone: +49 (0)89/3 60 86 – 628

Email: [email protected]

Dirk Limburg Publisher/Advertising ManagerTelephone: +49 (0)89/3 60 86 – 871 Email: [email protected]

TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT