websites & video

Video stats

• 19% of businesses already use video• Fastest growing website feature• By 2013 90% of all website traffic will be generated by

video• Video 53 times more likely drive a first page search result• Website video generates a 500% increase in visitor

engagement

Video stats

• Emails featuring video have a x3 higher click-through rate• 73% of retailers use on-line video, viewers 85% more likely

to buy• 60% of business users would watch a video before reading

anything on a website• 75% of business users watch work related video, of those

42% made a buying decision

Three Key Roles for Video

• Drive traffic to your website

• Capture visitors to your website

• Ensure repeat website visits

Drive traffic to a website• Search engine optimisation• Social Networks

– YouTube– Facebook– Twitter– LinkedIn

• Blogs and Vlogs• Advertising• Email marketing

Four Levels of Engagement

• Level 1 - Inform (This is Us)

• Level 2 - Educate & Entertain (This is what we do)

• Level 3 – Interface (This is how we work with clients/customers)

• Level 4 – Interact (Tell us how we’re doing)

MORE VISISTS

Video Improves Perception

• ‘Thought Leaders’

• Professional • Informed• Social savvy• Connected

Video Implementation• Appropriate to audience

– Presenters– Scripting– Setting– Music – Graphics sting

• Multi-platform packaging– Website– Social Networks– iOS & Apps