VEL TECH HIGH TECH

Dr. RANGARAJAN Dr.SAKUNTHALA ENGINEERING COLLEGE

Accredited by NBA, New Delhi

An ISO 9001:2000 Certified Institution

(Owned by Vel Trust 1997)

Approved by AICTE, New Delhi & Govt. of

Tamil Nadu & Affiliated to Anna University

SYLLABUS

WEEKLY SCHEDULE

SEMESTER III 2016-2017

DEPARTMENT OF MBA

2 YEAR COURSE

# 60, Avadi-Alamathi Road, Chennai-600 062.

Phone: 26840181

E-mail : veltech@vsnl.com

Website: www.vel-tech.org

Dr. RANGARAJAN Dr.SAKUNTHALA ENGINEERING COLLEGE

DEPARTMENT OF MBA

WEEKLY SCHEDULE

SEMESTER – III

S.NO WEEKS DATE

FROM TO

1. WEEK 1 24.06.2016 02.07.2016

2. WEEK 2 04.07.2016 09.07.2016

3. WEEK 3 11.07.2016 16.07.2016

4. WEEK 4 18.07.2016 23.07.2016

5. WEEK 5 25.07.2016 30.07.2016

6. WEEK 6 01.08.2016 06.08.2016

7. WEEK 7 08.08.2016 13.08.2016

8. WEEK 8 16.08.2016 24.08.2016

9. WEEK 9 26.09.2016 01.10.2016

10. WEEK 10 03.10.2016 08.10.2016

11. WEEK 11 13.10.2016 15.10.2016

12. WEEK 12 17..10.2016 22.10.2016

13. WEEK 13 24.10.2016 29.10.2016

14. WEEK 14 31.10.2016 5.11.2016

15. WEEK 15 07.11.2016 12.11.2016

16. WEEK 16 14.11.2016 15.11.2016

II YEAR III SEMESTER CYCLE TEST – 1

S.NO SUBJECT CODE SUBJECT

NAME DATE

1 BA7301 ERP 22.07.2016

2 BA7302 Strategic

Management 22.07.2016

3 BA7011/ BA7021 BM/ SAPM 23.07.2016

4 BA7013/ BA7022 SM/ MBFS 23.07.2016

5 BA7015/ BA7023 CRM/ ITF 25.07.2016

6 BA7031 MBE 25.07.2016

7 BA7032 ED 26.07.2016

8 BA7034 IRLW 26.07.2016

II YEAR III SEMESTER CYCLE TEST – II

S.NO SUBJECT

CODE SUBJECT NAME DATE

1 BA7301 ERP 19.08.2016

2 BA7302 Strategic

Management 19.08.2016

3 BA7011/

BA7021 BM/ SAPM 20.08.2016

4 BA7013/

BA7022 SM/ MBFS 20.08.2016

5 BA7015/

BA7023 CRM/ ITF 22.08.2016

6 BA7031 MBE 22.08.2016

7 BA7032 ED 23.08.2016

8 BA7034 IRLW 23.08.2016

II YEAR III SEMESTER MODEL EXAM

S.NO SUBJECT

CODE

SUBJECT

NAME DATE

1 BA7301 ERP 13.10.2016

2 BA7302 Strategic

Management

14.10.2016

3 BA7011/

BA7021 BM/ SAPM

15.10.2016

4 BA7013/

BA7022 SM/ MBFS

17.10.2016

5 BA7015/

BA7023 CRM/ ITF

18.10.2016

6 BA7031 MBE

19.10.2016

7 BA7032 ED

20.10.2016

8 BA7034 IRLW

21.10.2016

BA7301 Enterprise Resource Planning

UNIT I – Introduction to ERP

Week-1-Overview of enterprise systems – Evolution - Risks and benefits – week-2- Fundamental technology – week-3- Issues to be consider in planning design and implementation of cross functional integrated ERP systems. Week-4

UNIT-2 ERP Solutions and Functional Modules

Week-5-Overview of ERP software solutions- Small, medium and large enterprise vendor solutions, week-6-BPR, and best business practices –week-7-Business process Management, Functional modules. Unit Test-2 – Week -8 CYCLE TEST-1

UNIT- 3 – ERP Implementation

Week-9-Planning Evaluation and selection of ERP systems - Implementation life cycle – week-10-ERP implementation, Methodology and Frame work- Training – Data Migration. Week-11-People Organization in implementation-Consultants, Vendors and Employees -week-12 UNIT-4 – ERP Post Implementation

Week-13-Maintenance of ERP- Week-14- Organizational and Industrial impact; Success and Failure factors of ERP Implementation. CYCLE Test- UNIT- 5 – Emerging Trends in ERP -Extended ERP systems and ERP add-ons -CRM, SCM, Business analytics - Future trends in ERP - Systems-web enabled, Wireless technologies, cloud computing. Model Test-Week-16

TEXT BOOK 1. Alexis Leon, ERP demystified, second Edition Tata McGraw-Hill, 2008. REFERENCES 1. Sinha P. Magal and Jeffery Word, Essentials of Business Process and Information System, Wiley India, 2012 2. Jagan Nathan Vaman, ERP in Practice, Tata McGraw-Hill, 2008 3. Alexis Leon, Enterprise Resource Planning, second edition, Tata McGraw-Hill, 2008. 4. Mahadeo Jaiswal and Ganesh Vanapalli, ERP Macmillan India, 2009 5. Vinod Kumar Grag and N.K. Venkitakrishnan, ERP- Concepts and Practice, Prentice Hall of India, 2006. 6. Summer, ERP, Pearson Education, 2008

BA 7302 – Strategic Management

Unit -1 – Strategy and Process

Week-1-Conceptual framework for strategic management, the Concept of Strategy and the week-2-Strategy Formation Process – week3-Stakeholders in business – Vision, Mission and Purpose – Business definition, Objectives and Goals Corporate Governance and Social responsibility-case study. -week-4 Unit – 2 Competitive Advantages Week-5-External Environment - Porter’s Five Forces Model-Strategic Groups Competitive Changes during Industry Evolution-Globalization and Industry Structure – week-6-National Context and Competitive advantage Resources- Capabilities and competencies–core competencies-Low cost and differentiation Generic Building Blocks of Competitive Advantage- Distinctive Competencies- week-7-Resources and Capabilities durability of competitive Advantage- Avoiding failures and sustaining competitive advantage-Case study. Cycle Test-1-week-8

Unit- 3 – Strategies

Week-9-The generic strategic alternatives – Stability, Expansion, Retrenchment and Combination strategies - Business level strategy- Strategy in the Global Environment-Corporate Strategy- week-10-Vertical Integration-Diversification and Strategic Alliances- Building and Restructuring the corporation- Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) – week-11-Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model – Distinctive competitiveness - Selection of matrix - Balance Score Card-case study. 3-week-12

Unit– 4 – Strategy Implementation and Evaluation Week-13-The implementation process, Resource allocation, Designing organizational structure-week-14-Designing Strategic Control Systems- Matching structure and control to strategy-Implementing Strategic change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case study. Cycle test-2-week-15

Unit-5 – Other Strategic Issues Managing Technology and Innovation-Strategic issues for Non Profit organizations. New Business Models and strategies for Internet Economy-case study Model Test-week-16

TEXTBOOKS 1. Hill. Strategic Management : An Integrated approach, 2009 Edition Wiley (2012). 2. John A.Parnell. Strategic Management, Theory and practice Biztantra (2012). 3. Azhar Kazmi, Strategic Management and Business Policy, 3rd Edition, Tata McGraw Hill, 2008.

REFERENCES 1. Adriau HAberberg and Alison Rieple, Strategic Management Theory & Application, Oxford University Press, 2008. 2. Lawerence G. Hrebiniak, Making strategy work, Pearson, 2005. 3. Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management – Concepts and Application, Prentice Hall of India, 2005. 4. Dr.Dharma Bir Singh, Strategic Management & Business Policy, KoGent Learning Solutions Inc., Wiley, 2012. 5. John Pearce, Richard Robinson and Amitha Mittal, Strategic Management, McGraw Hill, 12th Edition, 2012

BA 7011 – Brand Management

Unit-1 - Introduction to Brand Management

Week-1-Basics Understanding of Brands – Definitions - Branding Concepts –week-2- Functions of Brand - Significance of Brands – Different Types of Brands – Week-3-Co branding – Store brands. -Week-4

Unit-2 Brand Strategies

Week-5-Strategic Brand Management process – Building a strong brand – week-6Brand positioning – Establishing Brand values – week-7-Brand vision – Brand Elements – Branding for Global Markets – Competing with foreign brands. Cycle Test-1-Week-8 Unit-3 – Brand Communications Week-9-Brand image Building – Brand Loyalty programmes – Brand Promotion Methods – week-10-Role of Brand ambassadors, celebrities – week-11-On line Brand Promotions. week-12

Unit-4 - Brand Extension Week-13-Brand Adoption Practices – Different type of brand extension - Factors influencing Decision for extension –-Re-branding and re-launching. Cycle test-2

Unit- 5 Brand Performance

Week-14-Measuring Brand Performance – Brand Equity Management - Global Branding strategies – Brand Audit – Brand Equity Measurement – week-15-Brand Leverage -Role of Brand Managers– Branding challenges & opportunities. Week-16--Model Test TEXTBOOKS 1. Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing, Prentice Hall, 3 rd

Edition, 2007.

2. Moorthi YLR, Brand Management – I edition, Vikas Publishing House 2012

REFERENCES 1. Lan Batey, Asain Branding – A Great way to fly, PHI, Singapore, 2002. 2. Paul Tmepoal, Branding in Asia, John Willy, 2000. 3. Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002. 4. Jagdeep Kapoor, Brandex, Biztranza, India, 2005 5. Mahim Sagar, Deepali Singh, D.P.Agarwal, Achintya Gupta.–Brand Management Ane Books Pvt.Ltd – (2009).

BA 7013 – Services Marketing

Unit-1 – Introduction to Services Marketing Week-1-Definition – Service Economy – Evolution and growth of service sector –week-2- Nature and Scope of Services – week-3-Unique characteristics of services - Challenges and issues in Services Marketing. -week4

Unit-2 – Service Marketing Opportunities

Week-5-Assessing service market potential - Classification of services – week-6Expanded marketing mix – Service marketing – Environment and trends – week-7-Service market segmentation, targeting and positioning.week-8- cycle Test-1

Unit-3 – Service Design and Development

Week-9-Service Life Cycle – New service development – Service Blue Printing – GAP model of service quality – week-10-Measuring service quality – SERVQUAL –-Service Quality function development. Week -11-

Unit-4 – Service Delivery and Promotion

Week -12-Positioning of services – Designing service delivery System, Service Channel – Pricing of services, methods – Service marketing triangle - Integrated Service marketing communication. cycle Test-2-week 13 Unit- 5 – Service Strategy Week -14-Service Marketing Strategies for health – Hospitality – Tourism – Financial- week 15– Logistics - Educational – Entertainment & public utility Information technique Services. Week -16-Model Test TEXTBOOKS 1. Chiristropher H.Lovelock and Jochen Wirtz, Services Marketing, Pearson Education, New Delhi, 7th edition, 2011. 2. Hoffman, Marketing of Services, Cengage Learning, 1st Edition, 2008. REFERENCES 1. Kenneth E Clow, et al, Services Marketing Operation Management and Strategy, Biztantra, 2nd Edition, New Delhi, 2004. 2. Halen Woodroffe, Services Marketing, McMillan, 2003.

3. Valarie Zeithaml et al, Services Marketing, 5th International Edition, Tata McGraw Hill, 2007. 4. Christian Gronroos, Services Management and Marketing a CRM Approach, John Wiley, 2001. 5. Gronroos, Service Management and Marketing –Wiley India.

BA 7015 – Customer Relationship Management

Unit -1 – Introduction to CRM Week-1-Definitions - Concepts and Context of relationship Management – Evolution – week-2-Transactional Vs Relationship Approach – CRM as a strategic marketing tool – week-3-CRM significance to the stakeholders.-week-4

Unit-2 – Understanding Customers

Week-5-Customer information Database – Customer Profile Analysis - Customer perception, Expectations analysis – week-6-Customer behavior in relationship perspectives; individual and group customer’s - Customer life time value – week-7-Selection of Profitable customer segments. Cycle Test-1-Week -7

Unit- 3 – CRM Structures

Week-8-Elements of CRM – CRM Process – Strategies for Customer acquisition – week-9-Retention and Prevention of defection – week-10-Models of CRM – CRM road map for business applications. – Week-12

Unit-4 – CRM Planning and Implementation Week-13-Strategic CRM planning process – Implementation issues – CRM Tools- Analytical CRM – Operational CRM – week-14-Call center management – Role of CRM Managers. -cycle test -2

Unit-5 – Trends in CRM

e- CRM Solutions – Data Warehousing – Data mining for CRM – Week-15-an introduction to CRM software packages.Model Test-week-16 TEXTBOOKS 1. G.Shainesh, Jagdish, N.Sheth, Customer Relationships Management Strategic Prespective, Macmillan 2005. 2. Alok Kumar et al, Customer Relationship Management : Concepts and applications, Biztantra, 2008 REFERENCES 1. H.Peeru Mohamed and A.Sahadevan, Customer Relation Management, Vikas Publishing 2005.

2. Jim Catheart, The Eight Competencies of Relatioship selling, Macmillan India, 2005. 3. Assel, Consumer Behavior, Cengage Learning, 6th Edition. 4. Kumar, Customer Relationship Management - A Database Approach, Wiley India, 2007. 5. Francis Buttle, Customer Relationship Management : Concepts & Tools, Elsevier, 2004. 6. Zikmund. Customer Relationship Management, Wiley 2012 . 7. Mohammed Hp/Sagadevan.A Customer Relationship Management- A step by step approach, Iedition. 8. G.Shainesh, J.Jagdish N Seth. Customer Relationship Management.

BA 7021 – Security Analysis and Portfolio Management

Unit-1 – Investment Setting

Week-1-Financial and economic meaning of Investment – Characteristics and objectives of Investment – Types of Investment –week-2 Investment alternatives – week-3-Choice and Evaluation – Risk and return concepts.week-4-

Unit-2 Securities Market Week-5-Financial Market - Segments – Types - - Participants in financial Market – Regulatory Environment, Primary Market – week-6-Methods of floating new issues, Book building – Role of primary market – week-7-Regulation of primary market, Stock exchanges in India – BSE, OTCEI , NSE, ISE, and Regulations of stock exchanges – Trading system in stock exchanges –SEBI.week-8 cycle test--1

Unit-3 – Fundamental Analysis

Week-9-Economic Analysis – Economic forecasting and stock Investment Decisions – Forecasting techniques. Week-10-Industry Analysis : Industry classification, Industry life cycle – Company Analysis Measuring Earnings – week-11-Forecasting Earnings – Applied Valuation Techniques – Graham and Dodds investor ratios.

Unit-4 – Technical Analysis

Week -12-Fundamental Analysis Vs Technical Analysis – Charting methods – Market Indicators. Trend – Trend reversals – Patterns-week13 – Moving Average – Exponential moving Average – Oscillators -Market Indicators – Efficient Market theory--cycle test 2

Unit-5 – Portfolio Management

Week-14-Portfolio analysis –Portfolio Selection –Capital Asset Pricing model – Portfolio Revision week 15– Portfolio Evaluation – Mutual Funds. Week-16- Model Test TEXTBOOKS 1. Donald E.Fischer & Ronald J.Jordan, Security Analysis & Portfolio Management, PHI Learning., New Delhi, 8th edition, 2011. 2. Prasannachandra, Investment analysis and Portfolio Management, Tata McGraw Hill, 2011.

REFERENCES 1. Reilly & Brown, Investment Analysis and Portfolio Management, Cengage Learning, 9th

edition, 2011. 2. S. Kevin , Securities Analysis and Portfolio Management , PHI Learning , 2012. 3. Bodi, Kane, Markus, Mohanty, Investments, 8th edition, Tata McGraw Hill, 2011. 4. V.A.Avadhan, Securities Analysis and Portfolio Management, Himalaya Publishing House, 2011. 5. V.K.Bhalla, Investment Management, S.Chand & Company Ltd., 2012.

BA7022 – Merchant Banking and Financial Services

Unit-1 – Merchant Banking

Week-1-Introduction – An Over view of Indian Financial System – Merchant Banking in India – Recent week-2-Developments and Challenges ahead – Institutional Structure – Functions of Merchant Bank - Legal and Regulatory Framework – week-3-Relevant Provisions of Companies Act- SERA- SEBI guidelines- FEMA, etc. - Relation with Stock Exchanges and OTCEI. - Week-4

Unit-2 – Issues Management

Week-5-Role of Merchant Banker in Appraisal of Projects, Designing Capital Structure and Instruments – week-6-Issue Pricing – Book Building – Preparation of Prospectus Selection of Bankers, Advertising Consultants, etc. - Role of Registrars –Bankers to the Issue, Underwriters, and Brokers. – Offer for Sale – Green Shoe Option –week-7- E-IPO, Private Placement – Bought out Deals – Placement with FIs, MFs, FIIs, etc. Off - Shore Issues. – Issue Marketing – Advertising Strategies – NRI Marketing – Post Issue Activities. Cycle Test-1 – Week-8

Unit-3 – Other Fee based services

Week-9-Mergers and Acquisitions – Portfolio Management Services – week-10-Credit Syndication – Credit Rating – Mutual Funds - Business Valuation. Week -11

Unit-4 – Fund Based Financial Services

Week-12-Leasing and Hire Purchasing – Basics of Leasing and Hire purchasing – week -13-Financial Evaluation. Week-14-cyclet Test -2

Unit -5 – Other Fund Based Financial Services

Week -15-Consumer Credit – Credit Cards – Real Estate Financing - Bills Discounting – factoring and Forfaiting -Venture Capital.week-16 Model Test

TEXTBOOKS 1. M.Y.Khan, Financial Services, Tata McGraw-Hill, 12th Edition, 2012 2. Nalini Prava Tripathy, Financial Services, PHI Learning, 2011.

REFERENCES: 1. Machiraju, Indian Financial System, Vikas Publishing House, 2nd Edition, 2010. 2. J.C.Verma, A Manual of Merchant Banking, Bharath Publishing House, New Delhi, 3. Varshney P.N. & Mittal D.K., Indian Financial System, Sultan Chand & Sons, New Delhi. 4. Sasidharan, Financial Services and System, Tata Mcgraw Hill, New Delhi, 2nd Edition, 2011. 5. Website of SEBI

BA7023 – International Trade Finance

Unit-1 – International Trade

Week-1-International Trade – Meaning and Benefits – Basis of International Trade – Foreign Trade and Economic Growth – week-2-Balance of Trade – Balance of Payment – Current Trends in India – Barriers to International Trade – week-3-WTO – Indian EXIM Policy. Week-4

Unit-2 – Export and Import Finance

Week-5-Special need for Finance in International Trade – INCO Terms (FOB, CIF, etc.,) – Payment Terms – week-6-Letters of Credit – Pre Shipment and Post Shipment Finance – Forfeiting – Deferred Payment Terms – EXIM Bank – week-7-ECGC and its schemes – Import Licensing – Financing methods for import of Capital goods.week-8-cycle Test-1 Unit-3 – Forex Management Week-9-Foreign Exchange Markets – Spot Prices and Forward Prices – Factors influencing Exchange rates – The effects of Exchange rates in Foreign Trade – week-10-Tools for hedging against Exchange rate variations – Forward, Futures and week-11-Currency options – FEMA – Determination of Foreign Exchange rate and Forecasting. Week -12 Unit-4 – Documentation in International Trade Week-13-Export Trade Documents: Financial Documents – Bill of Exchange- Type- Commercial Documents - Proforma, Commercial, Consular, Customs, Legalized Invoice, Certificate of Origin Certificate Value, Packing List, Weight Certificate, Certificate of Analysis and Quality,- Certificate of Inspection, Health certificate. Transport Documents - Bill of Lading, Airway Bill, Postal Receipt, Multimodal Transport Document. Risk Covering Document: Insurance Policy, Insurance Cover Note. Official Document: -Export Declaration Forms, GR Form, PP From, COD Form, Softer Forms, Export Certification, GSPS – UPCDC Norms. Week -14 cycle Test-2

Unit-5 – Export Promotion Schemes

Week-15-Government Organizations Promoting Exports – Export Incentives : Duty Exemption – IT Concession – week-16-Marketing Assistance – EPCG, DEPB – Advance License – Other efforts I Export Promotion – EPZ – EQU – SEZ and Export House.- Model Test

TEXT BOOKS 1. Apte P.G., International Financial Management, Tata McGraw Hill, 2011. 2. Jeff Madura, International Corporate Finance, Cengage Learning, 9th Edition, 2011. REFERENCES 1. Alan C. Shapiro, Multinational Financial Management, PHI Learning, 5th Edition, 2010. 2. Eun and Resnik, International Financial Management, Tata Mcgraw Hill, 5th Edition, 2011. 3. Website of Indian Government on EXIM policy. BA 7031 Managerial Behavioral and Effectiveness

Unit-1 - Defining the Managerial Job

Week-1-Descriptive Dimensions of Managerial Jobs – Methods – Model – Time Dimensions in Managerial Jobs – week-2-Effective and Ineffective Job behaviour – week-3-Functional and level differences in Managerial Job behaviour.-week-4 Unit-2 - Designing the Managerial Job Week-5-Identifying Managerial Talent – Selection and Recruitment – Managerial Skills Development – Pay and Rewards – week-6-Managerial Motivation – Effective Management Criteria – Performance Appraisal Measures – week-7-Balanced Scorecard - Feedback – career Management – Current Practices.week-8 cycle Test-1 Unit-3 – Concept of Managerial Effectiveness Week-9-Definition – The person, process, product approaches – Bridging the Gap – Measuring Managerial Effectiveness – week10-Current Industrial and Government practices in the Management of Managerial Effectiveness- week-11-the Effective Manager as an Optimizer. Week-12- Unit-4 – Environmental Issues in managerial Effectiveness Organisational Processes – Organisational Climate – Leader – week-13-Group Influences – Job Challenge – Competition – Managerial Styles. –cycle Test-2 Unit- 5 – Developing the winning Edge Week-14-Organisational and Managerial Efforts – Self Development -Negotiation Skills – Development of the Competitive Spirit – Knowledge Management – week 15-Fostering Creativity and innovation. Week-16 – Model Test REFERENCES 1. Peter Drucker, Management, Harper Row, 2005. 2. Milkovich and Newman, Compensation, McGraw-Hill International, 2005. 3. Blanchard and Thacker, Effective Training Systems, Strategies and Practices Pearson 2006. 4. Dubrin, Leadership, Research Findings, Practices & Skills, Biztantra, 2008.

5. Joe Tidd , John Bessant, Keith Pavitt , Managing Innovation ,Wiley 3rd edition,2006. 6. T.V.Rao,Appraising and Developing Managerial Performance, Excel Books,2000. 7. R.M.Omkar, Personality Development and Career Management, S.Chand 1stedition,2008. 8. Richard L.Daft, Leadership, Cengage, 1 st Indian Reprint 2008.

BA 7032 – Entrepreneurial Development

Unit-1 – Entrepreneurial Competence

Week-1-Entrepreneurship concept – Entrepreneurship as a Career – week-2-Entrepreneurial Personality - Characteristics of Successful, Entrepreneur – week-3-Knowledge and Skills of Entrepreneur. Week-4 Unit-2 – Entrepreneurial Environment Week-5-Business Environment - Role of Family and Society - Entrepreneurship Development Training and Other Support Organisational Services –week-6- Central and State Government Industrial Policies and week-7-Regulations - International Business.week-8 cycle Test-1

Unit-3 – Business Plan Preparation

Week-9-Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product - Ownership - Capital – week-10-Budgeting Project Profile Preparation - Matching Entrepreneur with the Project – week-11-Feasibility Report Preparation and Evaluation Criteria.week-12 Unit-4 – Launching of small Business Week-13-Finance and Human Resource Mobilization Operations Planning - Market and Channel Selection - Growth Strategies – week-14-Product Launching – Incubation, Venture capital, IT startups. cycle test-2

Unit-5 – Management of Small Business

Week-15-Monitoring and Evaluation of Business - Preventing Sickness and Rehabilitation of Business Units-Effective Management of small Business. Week-16-Model Test

TEXTBOOKS 1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001. 2. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi, 2001. REFERENCES 1. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis, Biztrantra ,2nd Edition ,2005 2. Prasanna Chandra, Projects – Planning, Analysis, Selection, Implementation and Reviews, Tata McGraw-Hill, 1996. 3. P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House, Chennai -1997. 4. Arya Kumar. Entrepreneurship. Pearson. 2012

5. Donald F Kuratko, T.V Rao. Entrepreneurship: A South Asian perspective. Cengage Learning. 2012 BA 7034 – Industrial Relations and Labour Laws Unit-1- Industrial Relations Week-1-Concepts – Importance – Industrial Relations problems in the Public Sector –week-2- Growth of Trade Unions – week-3-Codes of conduct.week-4 Unit-2 – Industrial Conflicts Week-5-Disputes – Impact – Causes – Strikes – Prevention – week-6-Industrial Peace – Government Machinery – Conciliation –week-7- Arbitration – Adjudication.week-8- cycle Test-1 Unit-3 – Labour Welfare Week-9-Concept – Objectives – Scope – Need – Voluntary Welfare Measures – week-10-Statutory Welfare Measures – Labour – week-11-Welfare Funds – Education and Training Schemes.week-12 Unit-4 Industrial Safety Week -13-Causes of Accidents – Prevention – Safety Provisions – Industrial Health and Hygiene – Importance – Problems – week-14-Occupational Hazards – Diseases -Psychological problems – Counseling – Statutory Provisions.- cycle test-2 Unit-5- Welfare of Special Categories of Labour Week 15-Child Labour – Female Labour – Contract Labour – Construction Labour –-Agricultural Labour – Differently abled Labour –BPO & KPO Labour - Social Assistance – Social Security – Implications. Week – 16- Model Test TEXT BOOKS 1. Mamoria C.B. and Sathish Mamoria, Dynamics of Industrial Relations, Himalaya Publishing House, New Delhi, 2007. 2. Arun Monappa, Ranjeet Nambudiri, Patturaja Selvaraj. Industrial relations & Labour Laws. Tata McGraw Hill. 2012 REFERENCES 1. Ratna Sen, Industrial Relations in India, Shifting Paradigms, Macmillan India Ltd., New Delhi, 2007. 2. C.S.Venkata Ratnam, Globalisation and Labour Management Relations, Response Books, 2007. 3. Srivastava, Industrial Relations and Labour laws, Vikas, 2007. 4. P.N.Singh, Neeraj Kumar. Employee relations Management. Pearson. 2011. 5. P.R.N Sinha, Indu Bala Sinha, Seema Priyardarshini Shekhar. Industrial Relations, Trade Unions and Labour Legislation. Pearson. 2004

INSTITUTION VISION Pursuit of excellence in technical education to create civic responsibility

with competency.

INSTITUTION MISSION To impart the attributes of global engineers to face industrial challenges

with social relevance. To indoctrinate as front runners through moral practices. To attain the skills through lifelong learning.