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Roles in TechMBA Career Management
Dr. Sam Jones, MBACM Tech Team
October 17, 2016
Agenda
GOAL: Overview the major roles in tech companies and how they differ
Roles Overview• Product Management• Marketing• Strategy• Finance• Operations• Corporate Development• Business Development• Sales
Panel
MBA Roles in TechBusiness
Development
Corporate Development
Product Management
Strategy
Responsibilities: Partnerships– identify new partners , negotiate deals; expand relationships with current partners
Potential Titles: Strategic Partnerships, Corp. Dev., Strategic Partner Management, Partnership Sales
Responsibilities: Strategic Planning at the corporate or business unit level; understand and frame business problems
Potential Titles: Corporate Strategy, Strategic Initiatives, Strategic Planning & Analysis, Business Ops, Strategy Manager
Responsibilities: Product Roadmap: requirements & features; work cross-functionally with engineers, marketing and sales Potential Titles are consistent; requirements for the job are not; Product Marketing Manager
Responsibilities: M&A – identify target acquisitions or investments; oversee deals
Potential Titles: Business Development, Corporate Strategy
MBA Career Management
MBA Roles in Tech
Marketing
OtherJobs in this bucket include:• Corporate Finance • General Management• Analytics • Leadership Development Programs – Intel, Amazon, Box
Responsibilities: Link the product to the market ; evangelize the products, identify competitive position, narrative and analytics
Potential Titles: Marketing Manager, Product Marketing Mgr.
OperationsResponsibilities: Support procurement, manufacturing, fulfillment, and other logistics for product lines
Potential Titles: WW Operations, Sales Operations, Pathways Operations, Sales & Operations
SalesResponsibilities: Drive sales campaigns, develop product solutions for clientsPotential Titles: Account Manager, Lead Enterprise Geographic Online (Google Maps), Sales & Marketing, Partner Sales-Often organized by SMB, Enterprise; or EU, Northeast Region
MBA Career Management
Product Management
Titles and Companies
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Title CompanyProduct Manager Amazon
EventbriteElectronic ArtsGoogleGrouponJawboneQuantcastLinkedInNvidiaSpotify SymantecSalesforceVMWareVisaZillowZynga
Product Marketing Manager AppleProgram Manager Microsoft
Responsibilities & Deliverables
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Product-related
Strategy, Roadmap, Go-to market, Expansion, LaunchTechnical requirements, Requirements and specifications,Business requirements document, Prototype, Proposal, Prioritize product requirements
Strategy Business plan for new product, Developed mockups and wireframes, Marketing plan, Developed strategy, Executed experiments, Time-to market
UX/UI Delivered prototype, Designed UI for product, Defined and create UX for mobile app, Designed user personas and UX flows
Cross functional
Worked with software developers, Cross-functional relationships across reengineering, Work cross functionally across teams to create a unified program for implementing new products, Managed 7-person engineering team
Customers and user feedback
UX explorations and user feedback, Interviewing customers to understand pain points, A/B testing, Conducted over 25interviews with sellers, Formulated hypothesis about usernbehavior, designed and ran experiments
Marketing
Titles and Companies
MBA Career Management
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Title CompanyMBA Retail Digital Marketing Intern AppleStrategic Marketing Manager eBayProduct Marketing Manager Global Marketing SolutionsProduct Marketing Manager, Monetization Intern
MBA Marketing Intern GoogleDigital Marketing InternProduct Marketing Manager
Microsoft
Global Brand Marketing InternProduct Marketing InternBrand Marketing InternContent Marketing Intern
Nvidia
Product Marketing ManagerSolutions Product MarketingAnalytics Product Marketing
Salesforce
Marketing Analytics Intern VenmoProduct Marketing Manager VMWare
Responsibilities & Deliverables
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Research Conducted customer survey, Ran pilot project, A/B test to assess hypothesis, Consumer insights project, Focus groups, Marketingexperiment to increase clicks and conversions, Conduct competitive analysis
Analysis Analyzed customer data using SQL, Statistical modeling and machine learning on user behavior and survey data, Analyzed consumer, sentiment by analyzing consumer posts across social media
Strategy Go to market strategy, Define value proposition, Recommendations to increase user adoption, Identify top market, Develop segmentationTargeting using customer data, Present project to CMO, Increase customer engagement, Customer targeting and growth strategy,Built customer personas, Created demo to illustrate the use cases
Execution Optimize user sign up process for customer data, Partnerships with resellers and content providers, Launch fb and email marketing campaigns, Designed and executed online marketing campaign for the product, Social media campaign and it’s performance, Performed first user segmentation, Worked with product marketing with PR,Privacy and PM team to develop messaging about the productDrove go to market strategy for product launch
Analytics/Data Science
Titles and Companies
MBA Career Management
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Title CompanyData Scientist C3IOT
FacebookOrchard PlatformUberWealthfront
People AnalyticsTalent Analytics
GoogleLinkedInMicrosoft
Product AnalyticsCustomer Analytics
PayPal
Marketing AnalyticsAnalytics Engagement Manager
Venmo
Business Intelligence/Business Insights EtsyZocDoc
Responsibilities & Deliverables
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Growth Strategy
Analyzed monthly acquisition spend data to optimize audience, creative and copy of campaigns; Conducted consumer research via surveys and user interviews and interpreted data to recommend changes to inventory mix, user experience, operations and marketing
People Analytics
Developed a predictive model based on data for 120,000 employees from 14 countries and created competitive positioning for Fortune “100 Best Companies to Work For” award ,Designed Excel optimization tool for quarterly talent planning to increase executive gender diversity by 50% within three years
Marketing Analytics
Led statistical modeling and machine learning projects on user behavior and survey data, Fit usage data on sample of users to Pareto/NBD stochastic model of customer lifetime value, Performed first user segmentation and built first data-based customer personas. Created segmentation through model-based clustering with demographic and behavioral data
Strategy
Titles and Companies
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Title CompanySummer Intern, Corporate StrategyIndustry Strategy & Marketing
Adobe
Strategy & Planning MBA InternCorporate Strategy Manager Intern
Cisco
Corporate Strategy Intern Electronic Arts
Intern Manager, Corporate Strategy Consulting EMC
MBA Strategy Intern Expedia
Summer Intern in Strategy for Agencies in LCSIntern, Global Business Strategy Google Fiber, Business OperationsStrategic Operations Intern
Intern, Global Product ConsultingIntern, Business Operations
Business Operations & Strategy Intern NerdWallet
Master/MBA Intern Sales, Business Value & Strategy RotationSales Strategy & Ops - MBA Intern
Salesforce
MBA Intern, Strategy & Business Development Samsung Strategy & Innovation Center
Strategy, MBA Intern Zillow
Responsibilities & Deliverables
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Product Product strategy, Product launch, Mock products, Product specific pipeline analysis
Revenue Revenue strategy, Evaluated market entry opportunity for new product vertical,Assess industry growth and economics, Implementing pricing strategies,Recommendations for pricing strategy
Operations Consumer operations, Developed value proposition for members and partners operations strategy to improve efficiency of internal processes, Assessed user issues and recommend 5 strategic initiatives, Operational changes that will raise customer satisfaction, Identified issues to be resolved based on interviews with key stakeholders and benchmarking on leading players
Sales &Marketing
Conducted competitive analysis, Supported sales team to develop action plan to improve relationship with strategic planning team in major agency,Analyzed full funnel performance metrics and developed go to market and pricing recommendations, White paper and thought leadership on trends in digital marketing, Defined competitive landscape, Led country level segmentation
Other Developed cross-functional profitability mode assessing profitability of,individual advertising products at a country level, Identified global growth opportunities, Led b2b partnership strategy for small business, Ran A/B test to grow website traffic of small businesses, Analyzed international user growth,Create financial models, identify gaps
Finance
Titles and Companies
MBA Career Management
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Title CompanySenior Finance Analyst AmazonWorldwide Sales Finance InternApple MBA Finance Internship
Apple
Strategic Finance Summer Associate AirbnbMBA Internship in Finance EtsyFinancial Planning and Analysis InternFinance InternFinancial Operations
Global Treasury Intern LinkedInFinance Manager Intern Microsoft
Responsibilities & Deliverables
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Planning Predicated profitability of global expansion by region, Proposed business model based on internal transaction data and external market research, Provided financial analysis, business decision support, Budgeting, Forecasting, Collaborated with business to determine which products to invest in, Recommended resources allocation decisions for bottom line growth, Identified and prioritized core growth and emerging markets for 2017 planning
Analysis Developed composite index of competitors for pricing benchmarks, Gross margin analysis, Identified key risks that could negatively impact cash flow, Analyzed financial impact of companywide cost reduction initiatives, Estimated size of inventory cross-listed on competitor platforms, Designed model to improve forecast accuracy for key product
Reporting Developed standard internal definition for reporting revenue by product, Revamped reporting tool using Tableau, Build interactive revenue dashboard
Other Streamlined key regulatory process by improving overall data management operations, Upgraded processes from spreadsheets to SQL, Recommended alternative to reduce risk exposure to high inventory levels, Modeled currency hedges based on EBITDA exposure to foreign currency
Operations/Supply Chain
Titles and Companies
MBA Career Management
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Title CompanyPathways Operations Manager InternSenior Product Manager, Prime & Supply Chain Systems
Amazon
Global Supply Chain ManagerWorldwide Apple Online Store Fulfillment Operations InternRetail Fulfillment Operations InternIntern, Supply Demand Management
Apple
MBA Intern, Service Delivery Management GoogleSupply Chain Intern Toms
Responsibilities & Deliverables
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Analysis Analyzed resource utilization, performance assessment and process defect data, Analyzed same day delivery offerings, analyzed supplier profitability and capacity constraints for upcoming product launch cycle negotiations; Analyzed inventory accuracy
Models Build operation model for delivery system to scale with greater efficiency with outsourced partners, established demand planning process, metrics and reporting for global division; Developed international pricing strategy for shipping costs in nine key markets
Pilot Piloted implementation before network-wide roll out
Negotiation Negotiated cost savings through supplier selection and re-allocation, Negotiated vendor partnership terms
Efficiency Improved operational efficiency between fulfillment centers and sort centers, Reduced mass production lead times by 3 months
Corporate DevelopmentBusiness Development
Titles and Companies
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Title CompanyCorporate Development Adobe
AmazonCiscoElectronic Arts GoogleLinkedInSamsung Strategy & Innovation Center
Business Development AdobeAlibabaEtsyGoogleIntuitLinkedInMicrosoftSalesforceSamsung Strategy & Innovation CenterSpotifyVMWare
Sales
Titles and Companies
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Title CompanyProject Manager Intern, Online Sales and Services AppleUS Agency TeamUS Sales MBA Intern
MBA Intern, SMB Agency SalesMid-Market Sales Operations MBA InternGlobal Client & Agency Solutions GfW Sales Operations MBA InternSMB Global Customer Experience SMB Sales
Resources
7 Resources about Roles1. Past Job Postings: spreadsheet of job titles on MBACM
website Tech Page (2012-2017)
2. Past Job Postings: job descriptions on CareerPath in Employer record under “OCI and Job Listings”
3. Intern Resumes: PDFs of WG16 & WG17 on MBACM website Tech Page
4. Offer Directory Summer Surveys: database on MBACM website with student evaluation of internships
5. Student Internship Memos: PDFs in CareerPath Resource Library
6. Alumni Interviews: PDFs in CareerPath Resource Library
7. Pod Casts: LearnEducateDiscover.com by Wharton alum
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CareerPath Resource Library
MBA Career Management
Step 1Find Resource Library on left-side navigation
Step 2Choose Technology folder
Step 3Choose specific company folder
