vedatya's pg in sales & marketing management programme prospectus

MASTER ThE ART &SciEncE of SAlESAnd MARkETing

PoST gRAduATE PRogRAMMEin SAlES & MARkETingMAnAgEMEnT

Lead with the worLd’s Best Brands

Educator for the Service IndustryinSTiTuTE

VEdATYAinSTiTuTE

Success Isn’t Accidental.

it is ambitious, it is audacious, and it is bold. Yet, success will only remain a dream unless pursued with knowl-edge and purpose.

Vedatya, building upon its core values of research ori-ented faculty,world class curriculum, international placements and student orientation, is now crossing a milestone in its pursuit of knowledge with a brand new fully integrated campus. it is therefore an opportune mo-ment for us to adopt an identity that reflects our pursuit.

Vedatya reflects its core value. “Ved” in hindi means knowledge and “Aditya” means sun. “Vedatya”, there-fore, is a coined term that means “Source of knowledge”.

we push boundaries for lifelong pursuit of knowledge. Be successful, not by accident, but through Vedatya.

Vedatya. Educator for the service industry.

conTEnTS

From the director’s desk

From the Programme director’s desk

about Vedatya

ihG academy

school of hospitality & tourism Management

Post Graduate Programme in sales & Marketing Management

Programme structure

Fee structure and eligibility

teaching Methodology

alumni speak

industry speak

internship and Placement highlights

internship record Year 2012 & 2013

shtM Placement record Year 2012 & 2013

snapshot of Past and recent Placements

Faculty Profile

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fRoM ThE diREcToR’S dESk

Prof. Sandeep MunjalDirector

welcome to the Postgraduate community of Vedatya and a particular welcome to the Postgraduate Programme in sales and Marketing Management.

attending this programme represents a considerable commitment and investment by you. we aim to match your commitment by providing a challenging programme that encourages you to question the way that management processes operate in both indian and international context towards meeting sales objectives through a competitive marketing effort.

as has also been the case internationally, an innovative as well as effective selling ability is a critical success factor for any hospitality businesses in india. Being able to sell a perishable product, one with limited shelf life, in a highly competitive market to maximize profit is a constant endeavour of any practicing business. With technology driving availability of information and data for analysis, it is finally up to the users to take the right decisions. this industry need for a cutting edge sales and marketing team is the reason for Vedatya to offer this unique programme. the programme will provide you with the knowledge, skills and an experiential learning that will set up you up for a successful career in sales and marketing.

whilst we believe a programme should be challenging, your experience at Vedatya should also be enjoyable. therefore, all faculty and administrative staff associated with the programme look forward to working with you. we hope you will partake in both the educational and social life of our postgraduate community. when you leave, we hope that you will keep in touch and tell us about your career or academic progress. i wish you every success as you begin this exciting and challenging stage of your life experience.

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Programme Director Photo

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fRoM ThE PRogRAMMEdiREcToR’S dESk

Anjana SinghProgramme Director

welcome to Vedatya and to the Post Graduate Programme in sales & Marketing Management (PGPsMM).

with the advent of new technologies and the positive vibes in the indian economy, the business sector is poised for new benchmarks in growth. in such a phase, the only differentiator for the young business executives would be their vision for the future and the skill set they possess. By choosing this programme, i congratulate you for making an informed choice towards creating this differentiator for yourself.

Your academic journey at Vedatya would combine the knowledge, skills and attitude and be driven by market realities-both domestic and international which would help you make a mark in the field of sales management. The program would be marked by interactions with academicians, specialists from the hospitality and related community and other corporate stakeholders who would enrich you with the current trends and future prospects. it would also give you opportunity to establish a relationship with our dynamic alumni who are spread all over the world.

i wish you success as you begin this enriching journey towards a successful career path.

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ABouT VEdATYA inSTiTuTE

Vedatya institute is an initiative of iit & the wharton school alumni who wish to repli-cate their own quality educational experience for the benefit of students in India. It was established with the active support of corporations such as - the Carlson Group, Usa and the edwardian Group, UK. the institute is funded by the holding entity of radisson Blu Plaza delhi, radisson Blu Varanasi and a restaurant chain called the Great Kabab Factory. the institute’s campus, located on Gurgaon-sohna road, is fully integrated with academic, recreational and residential facilities for students.

the institute was established in the year 2000 as an institution of higher learning in india that offers internationally recognized, undergraduate and post graduate pro-grammes of study in hospitality and business management.

the institute’s record of academic excellence is demonstrated by its full time faculty, the journal called the Journal of services research (Jsr) that has been in publication for 10 years and an international conference on services management hosted by Ve-datya in india, and its global partners - Virginia tech University in Us, oxford Brookes University in UK, and institute of tourism studies in Macao.

SchoolS AT VEdATYA

Vedatya consists of various schools focusing on individual disciplines but with a common thread running through them. the basic philosophy behind this is to leverage synergies that exist between various disciplines such that participants get professional training to fit in general management as well as process management cadres in designated industry sectors. Keeping this in consideration the institute has established the following two schools.

School of hospitality and Tourism Management (ShTM)School of Management and Entrepreneurship (SoME)

these schools offer undergraduate and postgraduate programmes of study leading to award of degrees / diplomas in various disciplines. other than this each school promotes research, consulting and executive training in their chosen areas of excellence. each school has its dedicated staff and other resources and is governed by separate academic Councils to direct their academic pursuits.

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WhY VEdATYA

� Highly qualified faculty (85% of its faculty have a PhD or are pursuing a doctorate degree in their respective areas of expertise) who have published books and research publications

� a self-sustainable ”Green Campus” over 16 acres within 25 minutes of driving distance from Gurgaon with academic, recreational and residential accommodation for students

� First institute in india that will have an internationally branded on-campus training hotel, holiday inn

� academic partnership with interContinental hotels Group, one of the world’s largest hotel company, in the form of an ihG academy to groom future leaders in the hospitality industry.

� the latest episode of ‘escape from the boardroom’ aired on BBC featured Jan smith, Ceo, aMea of interContinental hotels Group interacting with Vedatya students. the episode also highlighted Vedatya’s brand new sprawling campus on Gurgaon sohna road

� Placement record of students across multiple continents and the most reputed companies in the respective industries

� a record of academic excellence of an international standard as demonstrated through multiple audits conducted by Qaa, a UK government independent accreditation body

� an academic culture and corporate policy that promotes applied research and industry focused consultancy assignments for faculty

VEdATYA cAMPuS

the institute’s state-of-the-art campus, amongst other facilities, has the following features:

� within 25 minutes of the heart of Gurgaon, a major suburb of the national Capital region (nCr)

� self-sustainable campus with academic, administrative, and residential accommodation for students

� Recreational facilities including football field, tennis courts, and an upcoming student center

� an environmentally-conscious design that minimises the developmental footprint � “Green” Campus as per Leed-india � Unconventional design of spaces � Mazes & Puzzles to foster team work, sharpen minds & critical thinking

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PARTnERShiP WiTh ihg To gRooM fuTuRE lEAdERS in ThE hoSPiTAliTY induSTRY ThRough An ihg AcAdEMY

interContinental hotels Group (ihG), one of the world’s largest hotel company has a formal partnership with Vedatya which expands ihG’s existing ihG academy programme across india. india’s workforce, those between 15 and 64, is expected to rise to 67 percent in 2020 and the challenge is to turn those people into an employable workforce. ihG wants to contribute to the education of the future generation in india through its ihG academy programme.Vedatya Institute benefits from the partnership through a range of initiatives including ihG guest lecturers and mentors on campus; work experience placements for its students at ihG hotels; sponsorship of campus facilities as well as the opportunity to connect students with a range of employment options when they are finishing their studies.the ihG academy was developed to attract and foster talent by providing real-life skills and enhancing employment opportunities. it is a global initiative by ihG and has more than 180 programmes running around the world.ihG (interContinental hotels Group) is a global organisation with a broad portfolio of nine hotel brands, including interContinental® hotels & resorts, hotel indigo®, Crowne Plaza® hotels & resorts, holiday inn® hotels & resorts, holiday inn express®, staybridge suites®, Candlewood suites®, eVen™ hotels and hUaLUXe® Hotels and Resorts. IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with nearly 79 million members worldwide. the programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.ihG franchises, leases, manages or owns over 4,700 hotels and 688,000 guest rooms in nearly 100 countries and territories, with more than 1,100 hotels in its development pipeline. interContinental hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in england and wales.

ihg AcAdEMY

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School of hoSPiTAliTYAnd TouRiSM MAnAgEMEnT

MissionStatementdevelop the next generation of hospitality leaders and entrepreneurs in asia through quality international hospitality education, training, development and research, using state-of-the-art facilities, self-learning, qualified faculty, and global certification.

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the school of hospitality and tourism Management (shtM) was established in year 2000 as the institute’s first school in academic partnership with The Department of hospitality, Leisure & tourism Management, oxford Brookes University, oxford, UK. shtM provides its students the knowledge, skills and competencies for a career in the international hospitality and tourism industry. its programmes are designed to empower students with a complete range of managerial skills both at a conceptual and at an operational level, supported by practical training and a supervised work experience (swe). in its short existence, shtM has achieved many milestones:

� ranked amongst the premier hotel management institutions of india by the education times, times of india

� Vedatya is the first institute in India to have an internationally branded on-campus training hotel, holiday inn

� academic partnership with ihG, world’s largest hotel company, in the form of an ihG academy

� demonstrated record of placement at global hospitality chains like accor, interContinental hotels Group, starwood, hyatt, oberoi, J.w. Marriot, taj hotels & resorts and Carlson

� record of merit based full year paid internships in england, australia, dubai, Malaysia, singapore, Germany and india

� demonstrated record of over 10 years of excellence in academics and research � 100 percent placements at management trainee / management positions in leading

organisations � numerous ‘employee of the Month’ and ‘Gold awards’ won by the students during

the supervised work experience (swe) training � self- organised well received food festivals and events created and executed by

students � Many alumni have started successful entrepreneurial ventures

INDIA’S FIRST INTERNATIONALLY BRANDED ON-CAMPUS TRAINING HOTEL, HOLIDAY INN, ON VEDATYA CAMPUS

Vedatya is the first institute in India to have an internationally branded on-campus training hotel, holiday inn, on its new campus on Gurgaon sohna road in nCr. interContinental hotels Group, the world’s largest hotel chain, and Vedatya have recently signed the “holiday inn” contract that provides a unique opportunity for the students to get trained at a world class infrastructure.TOURISM AND HOSPITALITY SKILL COUNCIL (THSC)

Tourism and Hospitality Skill Council (THSC) is a Not – for – Profit Organization, registered under the societies registration act, 1860. the tourism and hospitality skill Council (thsC) is promoted by the Confederation of indian industry (Cii) with inclusive representation of the Government, industry, industry associations and Training Institutes across India, with financial support by National Skill Development Corporation (nsdC).tourism and hospitality skill Council (thsC) which is formed by the industry and for the Industry to tackle the skilling of large manpower to fulfill the industry requirement plays a crucial role in bridging this ever-growing gap.

Vedatya Institute is a THSC affiliated training partner, delivering jointly certified short term skills based courses.

School of hoSPiTAliTY And TOURISM MANAGEMENT (SHTM)

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PoST gRAduATE PRogRAMME in SAlES & MARKETING MANAGEMENT (PGPSMM)1 YEAR full TiME PRogRAMME including6 MonThS inTERnShiPthis cutting-edge, one-of-a kind programme provides an in-depth training and understanding of the ‘sales & Marketing’ function with a focus on the service industry. the programme, in partnership with interContinental hotels Group (ihG; the world’s largest hotel company), provides a world-class coaching and training by expert faculty and industry leaders, placing one’s career on a fast track. the programme has 6 months of theory followed by a one year on-the-job training with ihG along with expert coaching. Given this industry integrated approach, the programme is guaranteed to build industry ready professionals.the students are coached on various contemporary approaches to acquiring, retaining and growing customer base through discussions, case studies and collaborative exercises. the modules are designed to equip students with a thorough insight of all the related elements which essentially enable them to perform the role of a sales and marketing manager. this application oriented programme focuses on developing skills essential for providing excellent customer service, maximizing sales and enhancing business development for a high performing sales and marketing team. aspects like buyer behaviour, market research, relationship management, sales promotion techniques, financial analysis, fundamentals of personal selling, understanding of revenue management and online marketing are embedded in the curriculum. Upon completion of the programme, graduates will be equipped to approach managerial decision-making, develop effective sales strategies for building customer base, driving sales, maintain and build customer relationships.

SEMESTER 3

Fundamentals ofselling-Basic skills

PGPsMM 101

Fundamentals ofselling- advanced

skills PGPsMM 201

Buyer BehaviourPGPsMM 202

research and Market intelligence

PGPsMM 203

Understandinge-selling anddistribution

PGPsMM 204

Understanding the Marketing MixPGPsMM 103

Financial skills for Profitable Selling

PGPsMM 104

SEMESTER 1

PRogRAMME STRucTuRE

SEMESTER 2

revenue Management Basics

PGPsMM 102

supervised work experience*

*“The training of six months will be conducted by IHG, who is the industry partner for the programme. Students will work as trainee sales & marketing and will be awarded certificate of successful completion by IHG”.

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ModulE dEScRiPTion

� Fundamentals of selling - Basic skills: this core module aims to build an understanding of the selling process and the skills that any sales person must have to perform in the field. The module continues into the second semester (advance skills) to build on the under pinning’s laid in the first semester. From prospecting to qualifying to handling objections, the module delves on the core components of a typical sales cycle. the importance of planning as a tool that helps in setting challenging yet realistic goals and then working to achieve them through an understanding of territory management is a part of the desired learning outcomes of this module. Communication and listening skills are interlinked with the role of a sales person as a core competency for successful selling.

� revenue Management - Basic skill: revenue management is an essential holistic operations management approach that encompasses the management of distribution, customer relationships, inventory and price control to ultimately enhance a firm’s long term profit. Almost all hotel, travel and tourism operations share most of the following characteristics – relatively fixed capacity, perishable inventory, services that are sold in advance, fluctuating demand from a variety of markets, relatively low marginal sales costs and high fixed costs. In these circumstances similar methods for optimising revenue (sales) and profits have been developed. This module introduces these methods and develops students’ ability to apply them.

� Understanding the Marketing Mix: what this module seeks to do is to provide you with a solid base of knowledge and understanding of the marketing discipline, effectively giving you a strong foundation upon which to build as you progress with your study of business and/or marketing. the effects of marketing activity are manifested in our lives, and whether you’re simply having a diet Coke break, or making the decision where to go on holidays, you are a consumer, involved in a marketing experience. while selling is seen as a subset of marketing, this module provides a required macro perspective that is essential for any sales professional.

� Financial Skills for Profitable Selling: Financial analysis and evaluation is an essential skill for hospitality sales managers and this module provides you with an introduction to finance for aspiring sales professional in the hospitality sector. By the end of the module, you will understand the key features of management accounts, be able to perform basic analysis so that you can interpret operational performance. through the use of relevant business scenarios you will explore the sales manager’s role in the realms of the key areas of revenue, expenditure and asset utilization. You will also acquire the excel skills to support financial business decision making.

� Fundamentals of selling- advanced skills: this advance module aims to build upon the basic module to build competencies that would enable a sales executive work towards a larger role as a future sales manager, expected to lead a team of sales executives. in a dynamic marketplace, the strength of the selling arm of a business is a critical success factor. skills like delegation, time management and teamwork are critical attributes required in any sales person. Being able to motivate peers and subordinates to achieve goals, assessing performance in a structured manner and making appropriate decisions based on the same are also skills that are discussed in this module. the module offers a macro perspective on the function that should allow a sales person to view a sales manager’s role with certain clarity.

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ModulE dEScRiPTion

� Buyer Behaviour: Understanding of the human psychology and its expression in the buying behaviour that is seen in individual consumers as well as institution or business based buying is the focus of this module. with the socio cultural context changing rapidly, responding to changes in gender equity, purchasing power shifts and demographic changes becomes important for a hospitality business. also enablement and impact of the internet for buying decisions is a critical area for research in buying behaviour. the module will enable a sales person to deploy this knowledge to strengthen selling skills for self and team.

� research & Market intelligence: not a taught module. student will be assigned a research topic in semester 1. Based on secondary research the student will submit a research paper/ project at the end of second semester. Mentor will guide progress on this component.

� Understanding e-selling and distribution: the role of electronic media has become very crucial today as a selling tools as well as a well entrenched platform for distribution. identifying and optimizing different e selling tools is fast emerging as a differentiator of the selling strength of a hospitality business. in this module, you will develop understanding of different electronic channels, their internal operations, e vendor identification etc. It will also include work on some successful cases of E hospitality Business. it will enable you to survive in a dynamic market saturated with competitors and substitutes.

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fEE STRucTuRE And EligiBiliTY

65,000

installment 2* installment 3*

65,000 65,000 1,95,000

installment 1on Joining

Total fee(inR)

Note: Service Tax @14.5% and any other applicable taxes are additional. Taxes are subject to revision as per the statutory policy of the government of India.

*Exact payment dates will be communicated in due course.

TERMS And condiTionS

a refundable programme security deposit of rs. 15,000 is to be paid at the time of admission. this is fully refundable when the student completes the programme or for some reason when he/she leaves the programme. any taxes as applicable by law are not included in fees and will be charged additionally.

fEE REfund PolicY

Fee once paid is not refundable except the security deposit.

EligiBiliTY And AdMiSSion cRiTERiA

� Graduate with 50% marks in any stream from an Indian or a foreign university. � A candidate can either fill online application form or download it from the website and

send the duly filled application form to the address mentioned on the form along with a draft of rs. 1,000 drawn in the favour of “institute for international Management and technology” payable at Gurgaon. Candidate can also obtain the application form from the Institute’s Admission Office by depositing Rs. 1,000 in cash.

� selection is based on personal interview.

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TEAching METhodologY

cuRRiculuM dEliVERY

at Vedatya, we focus on learning that is vibrant, engaging, supportive and rewarding. students learn through critical enquiry with practical insight in preparation towards management careers. we have developed a wonderful blend of learning, which includes pedagogy where the teacher imparts his knowledge and experience, andragogy where the student is encouraged to learn by seeking information through research, and epistemology where the student applies one’s learning to real life situations. we develop the habit towards continuous learning throughout one’s life. Curriculum is delivered using the following methods:

ASSignMEnTS

as part of their course work and assessment of research, students are required to analyse and deliver solutions to professional issues. the training for six months will be facilitated by ihG, who is the industry partner for the programme. student will work as trainee revenue analyst and will be awarded a certificate of completion by IHG.

PRAcTicAl TRAining

Students work on the latest front-office software in the IT labs and get familiarized with e-formats of current day distribution systems.

lEcTuRES

Lectures provide the necessary theoretical framework and concepts, and students are expected to read the prescribed topic area in advance.

guEST SPEAkERS

the institute actively supports a variety of guest lecture programmes. subject specialists from both hospitality and the wider business community lecture students on current topics, thereby ensuring exposure to the latest industry thinking and approaches.

PSYchoMETRic TESTS / ASSESSMEnT cEnTRES

students undergo various psychometric tests that help them understand their learning styles, term roles, strengths and areas of improvement. we also run assessment Centers for students to assist them with interviewing skills and career planning aspects.

cASE STudiES / PRoJEcTS

these are used to develop student’s problem-solving skills. students analyze and evaluate a range of industry specific information, are expected to draw objective conclusions and provide workable solutions to the problems encountered.

induSTRiAl ViSiTS

these are seen as an essential component of the curriculum. these visits provide students with the opportunity to assess current operating systems, procedures and practices on a first hand basis.

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AluMni SPEAk

these are the comments from the alumni of school of hospitality and tourism Management.

“Vedatya has lots to offer to its students in terms of industry interaction, studies, events, participation in internal and external competition, conferences, workshops etc. all this and more forms part of a student development program which is holistic in nature. i was prepared and positioned to meet corporate expectations through various workshops and training sessions. the one year internship gave me the much needed training i needed to succeed in my career. thanks to Vedatya and all the faculty members who were all there for me throughout the program”.

Dionne Macker (2013 Graduate)Asst. Sales Manager, Crowne Plaza, Rohini, Delhi

“i thank Vedatya for all the guidance and support i got during and after my graduation. The institute has not only given me knowledge but also the confidence to succeed. Vedatya worked on each student’s all round development, we were provided with several platforms to discover and hone our talents. after graduating, i was placed with The Grand New Delhi as a Management Trainee Front office from where I was promoted as duty Manager and then i was transferred in revenue department as assistant Manager reservations & revenue from there i got an opportunity to move into sales as assistant sales Manager (Leisure sales). i worked for the Grand new delhi for 4.5 years and from their got opportunity to work with hyatt hotels Corporation as Global sales Manager. it’s been a wonderful journey and a wonderful experience for me”.

Pavneet Singh (2010 Graduate)Regional Sales Manager, South Asia

“thanks to Vedatya for making me who i am today. the studies were rigorous but at the same time applied in nature so we never felt the pressure. the faculty was always there to support us in our ups and downs. the one year long internship gave us an international exposure plus industry work experience. I graduated a self confident, responsible adult and i owe it to all to Vedatya”.

Rohan Bhasin (2010 Graduate)Sales Manager, Pullman, Gurgaon

“Vedatya’s rigorous learning and training exercises helped me gain operational experience and insights into the hospitality sector. it gave me incredible exposure to the management models in every discipline. i also availed of an opportunity to be in UK and get global exposure. Vedatya’s faculty helped me adapt my skills to the industry standards”.

Mandeep Arora, (2008 Graduate)National Sales Manager, Marriot International, New Delhi, India

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induSTRY SPEAk

Vedatya - school of hospitality and tourism Management students have been well received by the industry.

we see Vedatya as a very forward thinking, responsive & responsible partner. the commitment, dedication & enthusiasm displayed by the Vedatya team is infectious. we at ihG look forward to continuing our great working relationship with them in the years ahead.

Major Rajesh chauhanDirector Human Resources, South West Asia IHG

the institute receives support from leading corporations in india and abroad such as radisson hotels and the edwardian Group. in collaboration with these corporations, Vedatya is able to offer programmes of study which are vocationally relevant, academically challenging and prepare students for successful careers in industry. strong emphasis is laid on overall personality development of the students by means of developing their language skills, business etiquettes, effective writing skills, and leadership ability. Vedatya has been able to provide internships to its hospitality Management students with internationally reputed hotels.

Arul ManiGeneral Manager, Corporate Learning & Developement, IHCL

it is indeed a pleasure to be associated with Vedatya as a mentor. Your hospitality programme is really well structured to deliver quality managers to the industry.

kushagra nagrathChief Operating Officer, Alchemist Hotels & Resorts

we have had a fantastic working relationship with ‘Vedatya’ over the last two years. the students are groomed to become true professionals. our experience with all the students from Vedatya has been that of exceptional performance, and a willingness to learn.

Yuvraj SinghFounder, Shloka Events

We are extremely pleased with the quality of students at Vedatya. This is reflected in our very high selection rate of over 70% at your campus (i.e. 5 out of 7 students) vis-a-vis other institutes where our ratio of selected students over applicants have varied between 8-15%. This speaks volumes about the education and exposure that Vedatya is providing to its students through the 4-year B.sc. hospitality programme. Looking forward to visiting your institute again year after year!

Zia SheikhChief Executive Officer, Svenska Design Hotels

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inTERnShiP & PlAcEMEnT highlighTS

SHTM students at Vedatya have had excellent placements for the last 13 years. � Promoted by Radisson Blu Plaza, Delhi, founded by Carlson Group, USA, academic

partnership with InterContinental Hotel Group in the form of an IHG Academy � Ranked amongst the premier hotel management institutions of India, by Education

Times, Times of India � 100% placement and internship record with premium organisations � Majority students placed abroad for internships since inception � Students have interned at locations such as UK, Austrailia, Dubai, Mauritius Malaysia,

Singapore, Germany and India � Numerous ‘Employee of the Month’ and ‘Gold Awards’ won by the students, during

the SWE training

Students placed predominantly in management roles, such as � Management Trainee (MT) � Events Manager � Manager Revenue � Guest Relations Manager � Banquet Manager � MT - HR

� Front Office Manager � Conference & banqueting Manager � Supervisor � Meeting & Events Asst. Ops Manager � Chef � MT - OCLD

inTERnATionAl REcRuiTERS

nATionAl REcRuiTERS

holiday inn, Germany Crown Plaza, Malaysia sunway resort, Malaysia Grand hyatt, dubai

shanti ananda, Mauritius hotel strand, Germany ritz Carlton, singapore radisson south, Us

Four seasons, australia J.w. Marriot, dubai taj Palace, dubai Condrad hotel, UK

radisson hotel, delhi itC sheraton hotel Grand hyatt, Gurgaon Le Meridian, delhi

Crown Plaza, Gurgaon hilton, delhi trident, Gurgaon J.w. Marriot, delhi

the oberoi, Gurgaon taj hotels, delhi westin, Gurgaon Pullman, Gurgaon

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ShTM inTERnShiP REcoRdYEAR 2012 & 2013

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ShTM PlAcEMEnT REcoRdYEAR 2012 & 2013

Yuvraj Berry radisson Blu, Ghaziabad

Jatin Choudhary the Grand, new delhi

aman Gupta sarovar hotels

avantika Paracer People strong

nikhil agarwal self employed

shakti singh rathore self employed

avimukt taparia the oberoi (oCer)

rahil wats radisson, Jalandhar

Vivek sharma radisson, new delhi

Vibhor Kaushik Galaxy hotels

aashiya Goyal the oberoi

abhimanyu Ghuliani the oberoi

akshay sud itC hotels

akshit dhingra taj Palace, dubai

ankita Pandey ihG, delhi

dayaakaran singh Praxis, Gurgaon

dilawar singh shaheed ihG, delhi

dionne Macker ihG, delhi

himanshu Mahajan the oberoi, Gurgaon

Karishma singh Uor Consultany, new delhi

Kushal singh tanwar City Max, dubai

Mariya Kadri westin, Gurgaon

rudraksh singh Carlson rezidor, ahmedabad

sagar Garg the oberoi

sameer sharma self employed

srishti Gulia ihG, delhi

sugandha Malhotra J.w. Marriott, dubai

tarun Jewalikar J.w. Marriott, dubai

nAME oRgAniSATion

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SnAPShoT of PAST AndREcEnT PlAcEMEnT - ShTM

Kanika thakranasst revenue Manager,

Lemon tree hotelYear of Placement: 2009

deepesh sethi GM revenue,

radisson edwardian, UKYear of Placement: 2007

Karan Khannaarea revenue Manager silverbirch hotels & re-

sorts, CanadaYear of Placement: 2009

rhea nilanjanaswe in reveneu Mgmnt

sheraton, dubaiYear of Placement: 2013

akshay soodMt - revenue

itC hotelsYear of Placement: 2013

rishabh GambhirFront OfficeJw Marriott

Year of Placement: 2011

Steffi BehlMt - itC


Jigme wangchuk Lepchaassociate Programme -

F&B servicePullman Gurgaon

`Year of Placement: 2011

Bhavneet singhhoMt - Kitchen

taj hotelYear of Placement: 2011

alisha BedioCLd

the oberoiYear of Placement: 2011

raman KapoorMt - Food Production

taj PalaceYear of Placement: 2010

nitika ChopraMt

the LeelaYear of Placement: 2010

anshum sehgalMt - F&B service

svenska hotels Year of Placement: 2010

Karan ChakravartyMt - KitchenLe Meridien


sidhi raj ChitkaraMt - hr

radisson delhiYear of Placement: 2011

shailender singh tanwarF&B serviceJw Marriott


Farooq ManshaPr executive

ritz Carlton, dohaYear of Placement: 2009

amrita KandaloCLd

the oberoiYear of Placement: 2011

arjun BerryMt - outback steakhouse,

singaporeYear of Placement: 2005

rachna sharmaGuest relation Manager

radisson delhiYear of Placement: 2003

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fAculTY PRofilE

MUNjAL, SANDEEPdirector

� Masters in Business, temple University, Usa � Bsc(hospitality), widener University, Usa � diploma (hospitality) (Gold Medalist), ihM, aurangabad � Certificate of Teaching in Higher Education, Oxford Brookes University

Professor Munjal brings in a diverse experience of over 20 years in both industry and academia. during his early career he worked in management positions in the hospitality and retail sectors both in india and internationally. taj Group of hotels, aramark Corporation (Usa) and Compass Group are some of the prominent companies he has worked for at various management positions. in academics his strengths lie in the domain of ‘strategic Management’, ‘operations Management’ and ‘sustainable tourism ‘. he is an active researcher who has published widely in international and domestic journals of repute in the areas aligned with his teaching interests. his has also presented papers at numerous national and international conferences. in addition to the above Prof. Munjal has also worked on a range of consultancy assignments for industry partners and nGos.

Vedatya has extremely talented pool of faculty members and it is one the strongest asset for the institute. they have brought rich experience of research, industry and teaching to offer these to our present and future students.

SINGH, ANjANAProgramme Professor

� Pursuing Ph.d from iGnoU � Msc (hospitality administration), ihM Pusa, delhi � Post Graduate diploma in training and development, istd, new delhi � Ba, delhi University � diploma in hotel Management, ihM, Mumbai

anjana singh completed her full time Msc in hospitality administration from ihM Pusa, delhi. after qualifying she was recruited as an hr executive in radisson hotel, delhi where she was mainly handling recruitments, Induction and Remuneration Analysis. She has worked in Front Office operations as well with hotel imperial and hyatt regency, delhi.

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SHARMA, SANjAY associate Professor

� MBa, Birmingham City, UK � degree in hotel Management, ihM, Lucknow � Certificate of Teaching in Higher Education

sanjay sharma holds an MBa degree from Birmingham City, UK and brings a rich national and international level work and study experience with him. after completing his bachelor’s degree in hotel Management from ihM Lucknow, he started his career as management trainee with the Park hotels, new delhi and subsequently worked as chef with them before joining ihM PUsa, new delhi as Assistant Lecturer. His first industry interface was his association with Taj residency, Lucknow. his international work experience includes working with Premier inn, Birmingham, UK (UK’s largest hotel chain).

DE, dEBPRiYAassistant Professor

� diploma in hotel & Catering Management, international institute of hotel Management, Kolkata

� M.sc in hotel Management, sai nath University, ranchidebpriya de, assistant Professor at Vedatya institute, completed his diploma in hotel Management from iihM,Calcutta. he has total of 16 years of work experience out of which 11 years is in the industry and 5 years in academics. he has worked in various capacities with his core forte in the aspects of Bars an night clubs. he has worked with some of the prestigious hotels and restaurants in india, namely Carlson rezidor worldwide. the Park hotels, the Choice Group etc. his last teaching assignment was with Uei Global.

ARYA, MAMTAregistrar

� Ph.d (education), M.J.P. rohilkhand University, Bareily � MBa (hr), sM University � Masters in Psychology, anna Malai University � PG diploma in Guidance and Counseling, anna Malai University

dr. Mamta arya has over 18 years of experience in academic research and administration. Before joining Vedatya institute, she has worked with G.d. Goenka world institute. she has also been involved in conducting seminars and training programmes for Leadership, teamwork and spirituality. dr. Mamta Arya is the official custodian of all academic records. The general functions include assisting in planning and executing academic policies and programs; administration of policies and regulations pertaining to the aca-demic status of students; planning and executing orderly registration and graduation of students; develop the academic calendar, semester schedule of classes and final examination schedules; maintenance and security of stu-dent records; provide official transcripts; to interpret the academic policies to students and faculty members as required; and, to perform other academ-ic administration responsibilities as designated by Vedatya institute.

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DAS, NITIKAVisiting Faculty

� MBa, iiM Kozhikode � diploma in digital Marketing, niit � B.Com, delhi University

nitika has an overall experience of over 12 years in the industry with organizations like Barclays, hP, sP Jain and american express. in her previous assignment with Barclays as service Manager – retail Liabilities, she headed the customer service and complaints for the delhi region and managed the prestige customer base for Barclays, delhi. she has also worked with hP in Malaysia and sP Jain in singapore as account Manager and Business development Manager respectively. she has been associated with the institute for the last 3 years, heading the marketing and communications function.

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Vedatya campus on Sohna Road, Gurgaon

cAMPuS AddRESSVedatYa institUteGarhi Murli (Garhi Bazidpur), sohna road, Gurgaon - 122102, haryana

AdMiSSion officE AddRESSthe Corporate Floor, radisson Blu Plaza delhi, national highway 8, new delhi - 110037

conTAcT dETAilSPh: 011-26779069/67/68, +91-9711310079 | email: [email protected]

vedatya's pg in sales & marketing management programme prospectus

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