v inside -what mussolini has done€¦ · ed mussolini as saying. she went on to explain the...

1
Inside 14• v 14. 1939 -What Mussolini Has Italy A Traveler from Abroad Studies the New Roman Empire Paris, France. I TALYDOES NOT want war, and Italians do not like Ger- mans. Italy Is not 111 post- tion to enduro a long war and will go to almost any extent to prevent a war that would make It a rmlltaryally of Germany. These are among some of the Impressions I received on my recent visit to Italy. Mussollnl, from my observa- tlons, has done a remarkably fine job In Italy. He is the idol of the working classes and seems also to have the support of the upper classes. Business men of the country are somewhat dlvid- ed In their opinion of his Inter- nal policies, but as a whole the opinion Is more favorable than unfavorable. His external polio cles, and In particular his rela- tions with Germany, have not been so favorably received by the people as a whole. It Is generally recognized that Mussollni has rebuilt Italy mor- ally, mentally, and physically. Those who knew the country fifteen years ago assert that It has been completely trans- formed and that Mussollni has done more for the Italians in a bare space of fifteen years than ever previously had been done for them In a whole century. Fifteen years ago there were disorders throughout Italy. A countess whom I know told me that her father, a distingUished This letter was 8ent to the editor of The Tribune and was 80 informative of conditions in Italy that it i8 being published. Because it is nece88ary to pro' teet 80ur('C8 from which thi8 information 'Was gathered, the name of the writer cannot be divulged. these companies lie in the ex- porting of the profits. They are Investing them, however, in or- fice buildings and in shares of Italian companies. •• Through information obtained from a business man In Milan I got the impression that Income taxes in Italy are lower in rates than those of the United States. The indirect taxes, on the other hand, are higher, because there is a tax upon every sales transac- tion. The income tax in Italy is determined by negotiation rather than by statement, so there is plenty of opportunity for manlp- ulatlon, The amount arrived at becomes the annual tax for a period of three years. The business man in Italy who conducts his business within the boundaries of his country and does not have to export his goods prospers and apparently is satisfied with the system. It is a worry to him, however, that he cannot convert his wealth or profits into something more sub- the leading Fascists of Rome, a man high In public life. In the course of our conversation he explained a number of points of the governmental policy of his country, including that In re- spect to Its dealing with the Jews. The Italian attitude to- ward the Jews, he pointed out, is altogether different from that of Germany. Since the war, and especially within the last few years, Italy has had a great In- flux of Jews. It therefore, ac- .. Children of the country are extremely patriotic:' . . . Two thousand boys and girls in exhibition in Muuolini forum honoring visiting notables. general of the World war, had lost complete faith in Italy when he saw people openly insUlting anyone wearing the Italian unl- form. After the war the country had the mental attitude of a de- feated nation. Today, however, the Italian people have learned disclpline. They have learned how to live better and cleaner lives. Children of the country are extremely patriotic. Sch 00 1 huiJdings and school equipment art' excellent. and education and training are said to be of a high order. Slums gradually are being elimlnated and modern hospitals are being built. There Is no unemployment. Italy has sufficient of food, al- though the workingmen and their families do not have. or cannot afford to have, much meat in their diet. There are no labor disputes. Of more than ordinary Interest to me was a sign in the office of a factory in Naples. It read: Discipline must be accepted. When not accepted it must be imposed. MUSSOLINI. Employes entering or leaving the premises read this sign daily with a show of respect rather than one of resentment. Every- where, especially In Rome and south of Rome, I noted-the love and admiration for Mussolini which was spontaneous among the workingmen. A guide and a chauffeur would tell me, "He Is one of us." During my travels in Italy I was accompanied by an Ameri· can banker and his Italian rep- resentatlve. Through them I learned that business was pros- porous In that country. Corn- panies, they told me, were mak- Ing lots of money in lire. They named two great American cor- porations which they said were making pnormous profits - as much as 70 and 80 pel' cent on thetr capital. The difficulties of stantial than the paper currency of his country. This leads to the crux of the whole matter, which is that Italy is not self-sufficient and that it requires raw materials. Musso- lini without doubt is establish- ing a state of society in Italy that commands admiration. But the question Is: Can he support it? And how can he get the nee- essary foreign credits to do it? I met an Italian woman of the nobility who was on friendly terms with Mussolini and who not longer ago than last summer had returned to Italy from a trip to Amerlr-a, Signor Mussolini, according to this woman, was eager to know why the opinion of him in America was so unfa- vorable. "People criticize me for the wars that I have made, but they don't think of the wars that I have avoided," the woman quot- ed Mussolini as saying. She went on to explain the premier's relations wit h the king. According to her, the two are on friendly terms and Mus- solinl does not undertake any move without first consulting the sovereign and obtaining his approval. Premier and king have long conferences twice a week. It Is the woman's belief that this respect for the klng's opinion on the part of Mussolini is an evidence 01 the latter's cleverness. Italians are thoroughly loyal to their king. Even my guide, a true Fascist, told me that all Italians trusted their king to control Mussollni or his succes- SOl'against any acts that would be detrimental to Italy's Inter- ests. Before going to Italy I had the impression that the king and Mussolini were not fully In accord. My visit taught me that I had been wrong; that the pre- mier was working in full agree- ment with the king. I had an audience with one of cording to my informant. be- came necessary to eliminate the undesirables among this racial group ann to prevent a large number of new ones with com- munistic doctrines from entering the country. The Italian law on this sub- ject, I was assured, does not affect Jews who were in the country before the war, being applicable only to those who have entered the country since the termination of the war. If any Jew can prove that he has done something of material advantage to Italy he Immedl- ately is classed outside of this restricting law. If he has served In the army, for example, con- tributed to art or industry, or done something for the better- ment of Italian industry or finance he Is left free of restrtc- tions. I found in my travels in that country that Jews do con- tinue their business enterprises in Italy. The Fascist leader whom I Interviewed told me that the Italians did not like the Ger- mans. This was his prelude to an ex\>lanation of Italy'S present position in international arratrs. To survive, he said, Italy must have raw products and colonies. These colonies, he went on to tell, were promised to Italy duro ing the war. Since that time, in answer to Italy's demands, France and England have con- tinuously said no. The reply has been unsatisfactory to Italy, and in the opinion of my Inform- ant the French policy for years has been a stupid one. A few years ago France could have Ilquldated all of the Italian claims, I was told, by either giv· ing up some German mandate or permitting Italy to go Into some undeveloped colonies or states such as Ethiopia. When Italy could obtain satisfaction rrom neither France nor Great I ••Muuolini does Dot undertake any move without first consulting the sovereign:' .•• II Duce and Xing Vic tor Emmanuel at an army review. Britain It moved into Ethiopia. Then France and England decid- ed to Impose sanctions. It was these sanctions that forced Italy into the arms of Germany. The Italians, my authority repeated, do not like the Germans and do not trust them. They look upon Germany as a colossus. It Is the belief of the man who thus revealed the Italian distrust and dislike for the Germans that if France could only come to a decislon to satisfy Italy a strong combination of Italy, France, and Spain would be in position to restrain Germany from rur- ther territorial acquisitions. His explanation of the Italian attitude was especially Interest- ing in view of subsequent events. Italy is discontented. Its actions, he said. were based not upon aggressiveness but upon a desire to make countries that have possessions collaborate In flnd- ing a basis for a true peace, with justice. The Italian conception of justice means some measure of the world's goods, such as raw materials and colonies. The distribution of colonies. the Ital· tans point out, does not corre- P•• e Three Done ••It is generally recoqnised that Muuolini haa rebunt Italy morally, mentally. and physically." . . . Italian girl members of national opera ballet on parade in Berlin. (A'me "hato •. ) spend with the size and popula- tions of foreign nations. Italy has claims upon France for certain colonies which were promised her during the war and of which. It contends, it was cheated through the post-war negotiations. My informant tn- timated t hat Italy's general claim might be liquidated if France and Great Britain could make it possible for Italy to de- velop its pmplre. The Suez canal charges heavy fees on all ship- ping passing through it, but France and Great Britain are compensated by dividends issued by the canal company. Italy. which is the second largest user of the canal, wants the adminls- trative regime revised so as to allow It a reduction in canal fees or allot it shares in the corn- pany. Italy also wants a port as an outlet for Ethiopia and a share in the railroad linking that country with the sea. •• While traveling in their coun- try I spoke with many Italians and became thoroughly con- vlnced that the French and the British could have bought Mus- solinl 01'1.' in March, Immediately after Hitler's con que st of Czecho-Slovakla. While Premier Daladier's speech in reply to Italian demands was approved highly in Engiand, the United States, and France, It served to con v Inc e the Italians that through peaceful negotiations their claims on France and Great Britain could not be set- tled. This is an illustration. of the general proposition that these issues cannot be settled by peaceful means, but only by force. The two dictators, Mus- solini and Hitler, seem to be smart enough not to attempt to use force on either France or Great Britain, but only to use 11 at the propel' time against weak nations that are unable to defend themselves. In Rom e and everywhere south of Rome, as I have pointed out, the people are thoroughly In harmony with Fascism. As I went through the north of Italy I found less saluting and more opposition to the regime. In Florence I learned that between 90 and 95 per cent ·of the people in Rome and south of It were stanch supporters of the regime, that around Florence and other northern regions slightly more than a majority were for the regime, And that in some dis- tricts, as that around Venice, the opposItion was greater than the support. The farther north one goes the more outspoken do the people become against Mus, sollni's policy of collaboration with the Germans. They fear the inevitable battle that must occur some day between a pow- erful Germany and Italy. I was informed in Florence that a survey 01 homes already had been made in that region to determine the number of officers that might be accommodated in the event of war. The people of that city also confirmed the statements obtained elsewhere in the country that Italians had a universal dislike for Germans and that Germans held the Ital- ians In no high regard. In all my travel'! In Italy and Ger- many, I might mention here, I never have met an Italian with a good word for the Germans or a German with a good word for the Italians. It Is my conclusion that this alliance between Mussollni apd Hitler is 'In unnatural one and that Mussolini would not be sup_· ported by the Italian people in any war Involving France. and Great Britain in which the Ital- ians would have to fight side by side with the Germans. A story was told to me In Flor ence that when some Italian officers and their wives were sent to Vienna after Hitler's coup there was noticeable no little ill reeling between the Ger- mans and the Italians. One German officer, according to the story which came to me, said to a woman who was not an Italian: "We Germans do not like the Italians-furthermore, we don't trust them." The Germans when they went into Austria, I learned, sent a strong force immediately to the Brenner pass. From all that I heard and all that I saw in Italy I believe Italy does not wish for war. The Ital- ians openly discuss their aver- sion for the Germans. They also express a dislike for the French. Still, it is my impression that Mussolini does not want war. Those close to him believe he knows that war would mean the collapse of his regime and Italy. Next week-The same writer de. scribes conditions in Germany. .. Mussolini • • • is the idol of the workinq class.s:' ... n Duce frater- nizes with Fascists in Rome. THOUSANDS AMAZED BY ST1RTUNG ACTION OF NEW LIQUID WAY TO BRUSH TEETH Guaranteea not to contain chalk, grit, pumice -or abrasives of any kina Uses new dental cleansing ingredient ••• Cannot scratch teeth or gums THROUGH the discovery of an amazing dental cleansing ingre- dienr, a revolutionary dentifrice has been developed which seems des- tined to start a new era in the daily care of teeth. In home after home, where it was tried againsr popular dentifrices, our own survey showed more peo- ple prcferrinjC this new marvel than all brands of tooth pastes and pow. ders combined. Teel is the name of this remark- able dentifrice, which was de- vcloped by Procter &: Gamble after four years of research. It is not paste -not powder-but an arnaaing liqllid with "Beauty in Every Drop"! Because Teel is a Iiq uid, you can see it is free of chalk, !Crit, pumice- abrasives of any kind. It cannot possibl)' scratch teeth or !Cums. Teel is also free of harmful chemicals. Ir's actually safe as water on teeth. Teel uses a sensational patented dental cleansing ingredient that changes in a flash into active foam. Penetrates crevices between teeth. Acts to float away decaying' food particles. Leaves mouth feeling won, derfully refreshed. Helps sweeten the breath-as it cleans and hrijCht. ens teeth to dazzlinl! brilliance. Teel has been tested and approved by the Good Housekeeping Bureau. It's surprisinlCly easy and econom-: ical 10 use, for the few drops reo quired will not roll off the tooth- brusb. Get Teel from drug, department, or 1O~ stores. Start brushjng' your teeth twice a day with this liquid dentifrice wonder. And don't for. /let 10 visit your dentist regular ly, With this proper care, see how beautiful your teeth can be. TeeJ Liquid Dentifrice I. an amazing new product I' developed and guaranteed by Procter & Gamble takes plate ot tootH PAstI and POWDIR cont.'n. no ch ,k , ,rlt, pUllllce or abra.l"e. of .ny kInd. te ht••th or ,"111'. cannot• cr Prop.r d.nlol cor. can make a 101 of dlff.r· enc. In the b.auly and "cleon f•• I" of your t•• th. S•• for you".lff

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Page 1: v Inside -What Mussolini Has Done€¦ · ed Mussolini as saying. She went on to explain the premier's relations wit h the king. According to her, the two are on friendly terms and

Inside14• v 14. 1939

-What Mussolini HasItalyA Traveler from Abroad Studies the

New Roman EmpireParis, France.

ITALYDOES NOT want war,and Italians do not like Ger-mans. Italy Is not 111 post-

tion to enduro a long war andwill go to almost any extent toprevent a war that would makeIt a rmlltaryally of Germany.These are among some of the

Impressions I received on myrecent visit to Italy.Mussollnl, from my observa-

tlons, has done a remarkablyfine job In Italy. He is the idolof the working classes and seemsalso to have the support of theupper classes. Business men ofthe country are somewhat dlvid-ed In their opinion of his Inter-nal policies, but as a whole theopinion Is more favorable thanunfavorable. His external poliocles, and In particular his rela-tions with Germany, have notbeen so favorably received bythe people as a whole.It Is generally recognized that

Mussollni has rebuilt Italy mor-ally, mentally, and physically.Those who knew the countryfifteen years ago assert thatIt has been completely trans-formed and that Mussollni hasdone more for the Italians in abare space of fifteen years thanever previously had been donefor them In a whole century.Fifteen years ago there were

disorders throughout Italy. Acountess whom I know told methat her father, a distingUished

• This letter was 8ent to theeditor of The Tribune and was80 informative of conditions inItaly that it i8 being published.Because it is nece88ary to pro'teet 80ur('C8 from which thi8information 'Was gathered, thename of the writer cannot be

divulged.

these companies lie in the ex-porting of the profits. They areInvesting them, however, in or-fice buildings and in shares ofItalian companies.

•• •Through information obtained

from a business man In Milan Igot the impression that Incometaxes in Italy are lower in ratesthan those of the United States.The indirect taxes, on the otherhand, are higher, because thereis a tax upon every sales transac-tion. The income tax in Italy isdetermined by negotiation ratherthan by statement, so there isplenty of opportunity for manlp-ulatlon, The amount arrived atbecomes the annual tax for aperiod of three years.The business man in Italy who

conducts his business within theboundaries of his country anddoes not have to export hisgoods prospers and apparentlyis satisfied with the system. Itis a worry to him, however, thathe cannot convert his wealth orprofits into something more sub-

the leading Fascists of Rome, aman high In public life. In thecourse of our conversation heexplained a number of points ofthe governmental policy of hiscountry, including that In re-spect to Its dealing with theJews. The Italian attitude to-ward the Jews, he pointed out,is altogether different from thatof Germany. Since the war, andespecially within the last fewyears, Italy has had a great In-flux of Jews. It therefore, ac-

.. Children of the country are extremely patriotic:' . . . Two thousand boys and girls in exhibition in Muuoliniforum honoring visiting notables.

general of the World war, hadlost complete faith in Italy whenhe saw people openly insUltinganyone wearing the Italian unl-form. After the war the countryhad the mental attitude of a de-feated nation. Today, however,the Italian people have learneddisclpline. They have learnedhow to live better and cleanerlives.Children of the country are

extremely patriotic. S c h 0 0 1huiJdings and school equipmentart' excellent. and education andtraining are said to be of a highorder. Slums gradually arebeing elimlnated and modernhospitals are being built.There Is no unemployment.

Italy has sufficient of food, al-though the workingmen andtheir families do not have. orcannot afford to have, muchmeat in their diet. There areno labor disputes. Of more thanordinary Interest to me was asign in the office of a factory inNaples. It read:

Discipline must be accepted.When not accepted it must beimposed. MUSSOLINI.

Employes entering or leavingthe premises read this sign dailywith a show of respect ratherthan one of resentment. Every-where, especially In Rome andsouth of Rome, I noted-the loveand admiration for Mussoliniwhich was spontaneous amongthe workingmen. A guide anda chauffeur would tell me, "HeIs one of us."During my travels in Italy I

was accompanied by an Ameri·can banker and his Italian rep-resentatlve. Through them Ilearned that business was pros-porous In that country. Corn-panies, they told me, were mak-Ing lots of money in lire. Theynamed two great American cor-porations which they said weremaking pnormous profits - asmuch as 70 and 80 pel' cent onthetr capital. The difficulties of

stantial than the paper currencyof his country.This leads to the crux of the

whole matter, which is that Italyis not self-sufficient and that itrequires raw materials. Musso-lini without doubt is establish-ing a state of society in Italythat commands admiration. Butthe question Is: Can he supportit? And how can he get the nee-essary foreign credits to do it?I met an Italian woman of the

nobility who was on friendlyterms with Mussolini and whonot longer ago than last summerhad returned to Italy from a tripto Amerlr-a, Signor Mussolini,according to this woman, waseager to know why the opinionof him in America was so unfa-vorable."People criticize me for the

wars that I have made, but theydon't think of the wars that Ihave avoided," the woman quot-ed Mussolini as saying.She went on to explain the

premier's relations wit h theking. According to her, the twoare on friendly terms and Mus-solinl does not undertake anymove without first consultingthe sovereign and obtaining hisapproval. Premier and kinghave long conferences twice aweek. It Is the woman's beliefthat this respect for the klng'sopinion on the part of Mussoliniis an evidence 01 the latter'scleverness.Italians are thoroughly loyal

to their king. Even my guide,a true Fascist, told me that allItalians trusted their king tocontrol Mussollni or his succes-SOl'against any acts that wouldbe detrimental to Italy's Inter-ests. Before going to Italy Ihad the impression that the kingand Mussolini were not fully Inaccord. My visit taught me thatI had been wrong; that the pre-mier was working in full agree-ment with the king.I had an audience with one of

cording to my informant. be-came necessary to eliminate theundesirables among this racialgroup ann to prevent a largenumber of new ones with com-munistic doctrines from enteringthe country.The Italian law on this sub-

ject, I was assured, does notaffect Jews who were in thecountry before the war, beingapplicable only to those whohave entered the country sincethe termination of the war.If any Jew can prove that he

has done something of materialadvantage to Italy he Immedl-ately is classed outside of thisrestricting law. If he has servedIn the army, for example, con-tributed to art or industry, ordone something for the better-ment of Italian industry orfinance he Is left free of restrtc-tions. I found in my travels inthat country that Jews do con-tinue their business enterprisesin Italy.

• • •The Fascist leader whom I

Interviewed told me that theItalians did not like the Ger-mans. This was his prelude toan ex\>lanation of Italy'S presentposition in international arratrs.To survive, he said, Italy musthave raw products and colonies.These colonies, he went on totell, were promised to Italy duroing the war. Since that time,in answer to Italy's demands,France and England have con-tinuously said no. The replyhas been unsatisfactory to Italy,and in the opinion of my Inform-ant the French policy for yearshas been a stupid one.A few years ago France could

have Ilquldated all of the Italianclaims, I was told, by either giv·ing up some German mandateor permitting Italy to go Intosome undeveloped colonies orstates such as Ethiopia. WhenItaly could obtain satisfactionrrom neither France nor Great

I

••Muuolini does Dot undertake anymove without first consulting thesovereign:' •.•• II Duce and XingVic tor Emmanuel at an army

review.

Britain It moved into Ethiopia.Then France and England decid-ed to Impose sanctions. It wasthese sanctions that forced Italyinto the arms of Germany. TheItalians, my authority repeated,do not like the Germans and donot trust them. They look uponGermany as a colossus. It Isthe belief of the man who thusrevealed the Italian distrust anddislike for the Germans that ifFrance could only come to adecislon to satisfy Italy a strongcombination of Italy, France,and Spain would be in positionto restrain Germany from rur-ther territorial acquisitions.His explanation of the Italian

attitude was especially Interest-ing in view of subsequent events.Italy is discontented. Its actions,he said. were based not uponaggressiveness but upon a desireto make countries that havepossessions collaborate In flnd-ing a basis for a true peace, withjustice. The Italian conceptionof justice means some measureof the world's goods, such asraw materials and colonies. Thedistribution of colonies. the Ital·tans point out, does not corre-

P•• e Three

Done

•• It is generally recoqnised that Muuolini haa rebunt Italy morally, mentally. and physically." . . . Italian girlmembers of national opera ballet on parade in Berlin. (A'me "hato •. )

spend with the size and popula-tions of foreign nations.Italy has claims upon France

for certain colonies which werepromised her during the war andof which. It contends, it wascheated through the post-warnegotiations. My informant tn-timated t hat Italy's generalclaim might be liquidated ifFrance and Great Britain couldmake it possible for Italy to de-velop its pmplre. The Suez canalcharges heavy fees on all ship-ping passing through it, butFrance and Great Britain arecompensated by dividends issuedby the canal company. Italy.which is the second largest userof the canal, wants the adminls-trative regime revised so as toallow It a reduction in canal feesor allot it shares in the corn-pany. Italy also wants a portas an outlet for Ethiopia and ashare in the railroad linkingthat country with the sea.

• • •While traveling in their coun-

try I spoke with many Italiansand became thoroughly con-vlnced that the French and theBritish could have bought Mus-solinl 01'1.' in March, Immediatelyafter Hitler's con que s t ofCzecho-Slovakla. While PremierDaladier's speech in reply toItalian demands was approvedhighly in Engiand, the UnitedStates, and France, It served tocon v Inc e the Italians thatthrough peaceful negotiationstheir claims on France andGreat Britain could not be set-tled.This is an illustration. of the

general proposition that theseissues cannot be settled bypeaceful means, but only byforce. The two dictators, Mus-solini and Hitler, seem to besmart enough not to attempt touse force on either France orGreat Britain, but only to use11 at the propel' time againstweak nations that are unable todefend themselves.In Rom e and everywhere

south of Rome, as I have pointedout, the people are thoroughlyIn harmony with Fascism. As Iwent through the north of Italy

I found less saluting and moreopposition to the regime. InFlorence I learned that between90 and 95 per cent ·of the peoplein Rome and south of It werestanch supporters of the regime,that around Florence and othernorthern regions slightly morethan a majority were for theregime, And that in some dis-tricts, as that around Venice,the opposItion was greater thanthe support. The farther northone goes the more outspoken dothe people become against Mus,sollni's policy of collaborationwith the Germans. They fearthe inevitable battle that mustoccur some day between a pow-erful Germany and Italy.I was informed in Florence

that a survey 01 homes alreadyhad been made in that region todetermine the number of officersthat might be accommodated inthe event of war. The peopleof that city also confirmed thestatements obtained elsewherein the country that Italians hada universal dislike for Germansand that Germans held the Ital-ians In no high regard. In allmy travel'! In Italy and Ger-many, I might mention here, Inever have met an Italian witha good word for the Germansor a German with a good wordfor the Italians.It Is my conclusion that this

alliance between Mussollni apdHitler is 'In unnatural one andthat Mussolini would not be sup_·ported by the Italian people inany war Involving France. andGreat Britain in which the Ital-ians would have to fight side byside with the Germans.A story was told to me In Flor

ence that when some Italianofficers and their wives weresent to Vienna after Hitler'scoup there was noticeable nolittle ill reeling between the Ger-mans and the Italians. OneGerman officer, according to thestory which came to me, said to awoman who was not an Italian:"We Germans do not like theItalians-furthermore, we don'ttrust them."The Germans when they went

into Austria, I learned, sent astrong force immediately to theBrenner pass.From all that I heard and all

that I saw in Italy I believe Italydoes not wish for war. The Ital-ians openly discuss their aver-sion for the Germans. They alsoexpress a dislike for the French.Still, it is my impression thatMussolini does not want war.Those close to him believe heknows that war would mean thecollapse of his regime and Italy.

Next week-The same writer de.scribes conditions in Germany.

.. Mussolini • • • is the idol of the workinq class.s:' . . . n Duce frater-nizes with Fascists in Rome.

THOUSANDS AMAZED BY ST1RTUNGACTION OF NEW LIQUID WAY

TO BRUSH TEETHGuaranteea not to contain chalk, grit, pumice

-or abrasives of any kinaUses new dental cleansing ingredient •••

Cannot scratch teeth or gumsTHROUGH the discovery of an

amazing dental cleansing ingre-dienr, a revolutionary dentifrice hasbeen developed which seems des-tined to start a new era in the dailycare of teeth.In home after home, where it was

tried againsr popular dentifrices,our own survey showed more peo-ple prcferrinjC this new marvel thanall brands of tooth pastes and pow.ders combined.Teel is the name of this remark-

able dentifrice, which was d e-vcloped by Procter &: Gamble afterfour years of research. It is not paste-not powder-but an arnaaingliqllid with "Beauty in Every Drop"!Because Teel is a Iiq uid, you can

see it is free of chalk, !Crit, pumice-abrasives of any kind. It cannotpossibl)' scratch teeth or !Cums.Teelis also free of harmful chemicals.

Ir's actually safe as water on teeth.Teel uses a sensational patented

dental cleansing ingredient thatchanges in a flash into active foam.Penetrates crevices between teeth.Acts to float away decaying' foodparticles. Leaves mouth feeling won,derfully refreshed. Helps sweetenthe breath-as it cleans and hrijCht.ens teeth to dazzlinl! brilliance.Teel has been tested and approved

by the Good Housekeeping Bureau.It's surprisinlCly easy and econom-:ical 10 use, for the few drops reoquired will not roll off the tooth-brusb.Get Teel from drug, department,

or 1O~ stores. Start brushjng' yourteeth twice a day with this liquiddentifrice wonder. And don't for./let 10 visit your dentist regular ly,With this proper care, see howbeautiful your teeth can be.

TeeJ Liquid Dentifrice I. an amazing new productI' developed and guaranteed by Procter & Gamble

takes plate ottootHPAstI

and

POWDIRcont.'n. noch•,k,

,rlt, pUllllceor abra.l"e.of .ny kInd.

teh t•• th or ,"111'.cannot•cr•

Prop.r d.nlolcor. can makea 101 of dlff.r·enc. In theb.auly and"cleon f•• I" ofyour t•• th. S••for you".lff