ux lecture
TRANSCRIPT
User ExperienceQuinnipiac Interactive Master’s Online Program
ICM 501Issues in Contemporary Media
Learning Module 13
Prof. Mo Krochmal
Prof. Mo Krochmal [email protected]
“Every dollar invested in UX yields a return between $2 and $100.”
Principles of Software Engineering ManagementTom Gilb (1988)
Prof. Mo Krochmal [email protected]
“Good design is good business. Good design can materially help
make a good product reach its full potential.”
Thomas J. Watson, IBMSpeaking to Wharton School, 1973
Prof. Mo Krochmal [email protected]
Prof. Mo Krochmal [email protected]
What Is User Experience?A product that meets the exact needs of the customer without fuss or bother.
It’s simple and elegant and is a joy to own that goes above and beyond.
Takes a seamless effort from engineering, marketing and design disciplines.
The Definition of User ExperienceBy Jakob Nielsen and Don Norman
Prof. Mo Krochmal [email protected]
What Isn’t User Experience?User Interface (UI) is part of the design and part of the total user experience, but you can have good UI and still have a poor user experience.
Usability is a quality attribute of the user interface, but part of the larger user experience.
The Definition of User ExperienceBy Jakob Nielsen and Don Norman
Prof. Mo Krochmal [email protected]
The Design of Everyday Things First published in 1998 as The
Psychology of Everyday Things, then in 1995 under this title, and then revised in 2013, the book by Don Norman, a cognitive scientist and usability engineer, introduced the term affordance and popularized the term user-centered design.
Bad design is to blame for misuse or errors in using everyday items. Design to communicate and guide the experience. Prof. Mo Krochmal [email protected]
Badass: Making Users AwesomeWritten by Kathy Sierra and published in 2015 by O’Reilly, this book explores this question:
“Given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?”
The focus is not on design, but on what users do and feel as a result of using a product.
Prof. Mo Krochmal [email protected]
“If we want to create passionate users, we have to help them get better. Nobody’s passionate about things they suck at. If we can help them have richer, deeper, better experiences, we have a chance of making them passionate … If we could help our users be awesome, what would that mean to them?” – Kathy Sierra
Prof. Mo Krochmal [email protected]
The Future of User Experience
“The user’s experience is becoming just as important as the product or service.” Adobe
Prof. Mo Krochmal [email protected]
Growth of User ExperienceThe continued growth of the web and the mobile app economy will make user experience increasingly important as businesses move away from online marketing for new customer acquisition to favoring regular customers and streamlining recommendation rates.
Prof. Mo Krochmal [email protected]
UX Advice1) Observe What People Create2) Design for Mobile First3) Fuel Your Design With Empathy4) You Can’t Design Experiences5) Your Baby Might Be Ugly6) Test Your Design as Early as Possible7) Study the Human Mind8) Design to Make Life Better9) Design for Scanning
Credit: 9 Pieces of UX Advice I Stole from People Smarter Than Me
Prof. Mo Krochmal [email protected]
The FutureHow do we understand users' feelings. Empathy or science?
What is the best interface?
Google Glass and Leap Motion – the invisible interface
Haptic – touchable and adjustable
Then there are the devices – smartphones, tablets, glasses, VR, AR. How about languages and gestures. Ambient noise, geo-location, biodata from wearables . . .
This is going to be fun.
Prof. Mo Krochmal [email protected]
Prof. Mo Krochmal [email protected]
Credit: http://rtsoftwaregroup.io/user-interface-user-experience-design/
Instructor: Mo KrochmalPhone: 917 514 0197
E-mail: [email protected] Hours: Contact to schedule
Google Hangout or Skype
Prof. Mo Krochmal [email protected]
