utilize the king of social media, facebook to get an … docume… · facebook marketing 2016...

FACEBOOK MARKETING 2016

UTILIZE THE KING OF SOCIAL MEDIA, FACEBOOK TO GET AN EDGE ON YOUR

COMPETITION:

The RV world today

Connect with consumer throughout the purchase path

Increase dealership brand awareness

Build relationships through engagement

Increase quality website traffic

Discussion Topics

• Today people visit on average 1.2 auto dealerships

(1980 6-10)

• RV industry following the same trend

• Researching on the internet vs at your dealership

• Social media is a giant on the internet and you better be

there!

• Create a relationship and provide research

• You must consistently follow and engage the consumer

to be that 1.2 dealer they visit

Source: NADA

The RV World Today


Social Media & the Purchase Funnel

Source: Google




Links to Landing page



Links to

Inventory

• Build a strong geographically and demographically

targeted fan base

• Use Facebook Ads to build fans

• Post every day

• Engage consumers with a variety of relevant content

• Boost content to increase reach and engagement

• Encourage and continue conversations

Increase Dealership Brand Awareness &

Build Relationships


Geographically Targeted Fan Base


Demographically Targeted Fan Base


Lifestyle: Keywords in all Facebook ads and boosted posts helps us reach RV owners, intenders and

enthusiasts. (Interests on Facebook page and consumer searches on Google from cookies in their

browser)

Geo & Demo Targeted Fan Base


85% age 35+

“Like” to “Unlike” Ratio


Geo & Demo Targeted Facebook Ads Build Fans


Boosted Posts To Your Target Audience Is A Must!


– Product Albums, Carousels, Videos

– Service

– Brand Differentiators

– Retail and Dealership Events

– Lifestyle

– Local & Community

– Destinations

– Contests

– Charity

– Fun!

Post Daily a Variety of Relevant Content


Boosting a Post Is Simple…Sort Of


Specific

Geo

Specific

Target

Engaging Content

Events & Live Content

Engage With Your Community


• School Supplies Drive

• Food Drive

• Think Pink

• Toy Drive

• Military

• Contest

– Pet

– Destinations

– Recipes

– Tickets

– Albums

– Carousels

– Videos

– Features

– Comparisons

Post & Boost A Variety of Product Content


Videos Build Reach &

Awareness

Albums & Carousel

Create Website Clicks

Features and

Comparisons (?s)

Create Engagement

Feature Album

Carousel Comparison

Boosted Slide Show/Videos Create

Awareness & Reach


Boosted Product Carousel Ads Create

Website Clicks


Boosted Product Carousel Create

Website Clicks


Link To Vehicle Detail Page


Boosted Features & Comparisons Create

Engagement


Product Web Click Ads Create Website Traffic


Link to Inventory or VDP


Facebook Ads Placement


Always

Always

Always

Never

Sometimes

If your CPC

Is running too

high, delete


Facebook Ads Placement (Web Click Ads)

All mobile/ 3rd party sites with selected geo

and demo targeting/ extending outside FB newsfeed

Geo & Demo Targeted Facebook Ads Create

Quality Website Traffic (Google analytics)


Encourage Website Visits


Utilize UTM Codes For Tracking


Re-Marketing Facebook Ads

Website Traffic


URL

Leisure Time RV


Source:


UTILIZE THE KING OF SOCIAL MEDIA, FACEBOOK TO

GET AN EDGE ON YOUR COMPETITION:

Connect with consumer throughout the purchase path

Increase dealership brand awareness

Build relationships through engagement

Increase quality website traffic



THANK YOU!!

Q & A

Visit us at Booth #121

utilize the king of social media, facebook to get an … docume… · facebook marketing 2016...

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