be heard on social media - icba...and instagram. • connect with icba on twitter, facebook,...
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![Page 1: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing](https://reader030.vdocuments.mx/reader030/viewer/2022041113/5f20ee1468a59006a4368403/html5/thumbnails/1.jpg)
Be Heard on Social Media
Joshua Habursky
Assistant Vice President of Advocacy, ICBA
Carissa Hampton
Director of Marketing Engagement, ICBA
/carissa-hampton/@JoshuaHabursky
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Why is Advocacy Important to Our Industry?• When lawmakers and regulators are considering policy initiatives that affect
community banking, your loud, clear and collective voice matters!
• Lawmakers seek reliable, trusted sources (That’s YOU).
• Your advocacy efforts allow you to engage on issues affecting community banks.
• You should be the trusted source on your local economy and the community banking industry for your lawmakers.
• Developing relationships and sharing your personal story is an important part of enacting change and bringing attention to important issues.
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Is Social Media Really an Effective Channel for Making Your Voice Heard?• Your lawmakers have multiple social media channels.
• Your lawmakers engage regularly on social media.
• Social media is an effective way to share YOUR story in a dynamic, engaging way.
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Choosing a Social Media PlatformTwitter: Live and influencer driven
• Tweet members of Congress, staff and media.
LinkedIn: Informational and professional
• Repost and comment on whitepapers, one-page documents, articles and formally written resources.
Facebook: the most used social media platform
• Drum up support from employees and community members.
• Share action alerts for maximum reach.
Instagram: Rising in popularity (especially among younger demographics).
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Social Media Best Practices• Tag your lawmakers when you’re discussing
relevant bills, topics, policies and issues.
• Use local, trending and industry hashtags to extend your reach.
• Be positive (and still firm and knowledgeable).
• Say thank you when your lawmaker is supportive and /or a champion for community banking.
• Ensure your posts are authentic, personal and conversational.
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Paint a Visual Picture of Your Reality• Tell stories about the history of your bank and its contributions.
• Show your personal involvement and the involvement of your bank using images and video.
• Get some help from your customers to tell your local story.
• Humanize your bank (who are the people in your bank and in your community that bills, proposals and policies affect?)
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Share Your Expertise
• YOU are an important resource for media and lawmakers.
• Share the niches and particulars of your community that you are an expert in (ag lending, mortgage, small business loans, technology).
• Author and share blogs, articles and commentary on your social media channels (putting your expertise on display for media, lawmakers and staffers.
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Stay Informed• Follow the issues that are important to your lawmakers.
• You may not agree with all of the issues and policies your lawmakers support but engaging in a professional dialogue and presenting facts and stories to support your viewpoint are vital.
• Use social media to follow important topics, hashtags, people and news so you can be as informed about the issues as possible.
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Ways to Make Your Story More Impactful on Social Media
• Video (grab your phone and make a 30-second video addressing important topics and how they impact your bank and community).
• Follow and engage with local media.
• Take a couple hours a month to plan social media posts that highlight your local knowledge and industry expertise.
• Choose the right channels.
• Mentor your emerging leaders and teach them the importance of community bank advocacy.
• Encourage your staff to actively share their stories (an array of voices and experiences is so important).
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Types of Social Media Advocacy
• ICBA Content• Drive engagement
• Gain powerful feedback
• Shareable Content• Action alerts
• Peer-to-peer
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ICBA Content
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Shareable Content
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What should I do next?
• Connect with your Members of Congress on Twitter, Facebook, LinkedIn, and Instagram.
• Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram.
• Retweet ICBA advocacy content.
• Utilize the ICBA Marketing Toolkit for social media content for your bank.
• Reach out to ICBA if you have questions or need assistance.
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QUESTIONS?