using photos in social media
DESCRIPTION
I presented at the 6th Annual Rochester Writers' Conference about the imporatance of using images to build brand awareness and engage followers.TRANSCRIPT
Using Photos on Social Media
6th Annual Rochester Writers’ Conference
Erin Janda RawlingsAdjunct Professor at Walsh College
Blogger/Freelance Writer
mommyonthespot.blogspot.comerinjandarawlings.com
[email protected]@mommyonthespot
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Words are . . .
Powerful
Imaginative
Magical
They can paint a picture in our mind.
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Now think about what photos can do
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Let’s now take a look at how we can use their power in social media
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Photos: Branding
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Photos: Blogging and Sharing
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Photos: Blogging and Sharing
The End of Summer
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Photos: Blogging and Sharing
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Using Photos on Social Media
• Part 1 – The power of social media: what is social media and why should we be using it?
• Part 2 – Examples of writers using photos in social media
• Part 3 – How can you use photos on social media to build brand awareness: tips and how-to demos.
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describes the online tools that people use
to share content, profiles, opinions, insights,
experiences, perspectives and media itself,
thus facilitating conversations and
interaction online between groups of people.
Social Media
These tools include blogs, message
boards, podcasts, micro blogs,
lifestreams, bookmarks, networks,
communities, wikis, and vlogs.
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Business and Social Media
• Socialnomics is the value created and shared via social media and its efficient influence on outcomes (Economic, Political, Relational, etc)
• More simply put, its word of mouth on digital steroids.
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• We will no longer search for products and services.
• They will find us via social media.
• 93% of marketers use social media for business
• 90% of consumers trust peer recommendations, only 14% trust advertisers
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Recent Facebook Statistics
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Facebook Statistics
• More than 1 million websites have integrated with Facebook in various ways. (source:Uberly)
• 80 percent of social media users prefer to
connect with brands through Facebook. (source: Business2Community)
• A whopping 77 % of B2C companies and 43% of B2B companies acquired customers from Facebook. (source: Business2Community)
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
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• There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)
• In 2012, 1 million accounts are added to
Twitter everyday. (source: Infographics Labs
• 34 percent of marketers have generated leads using Twitter. (source: Digital Buzz Blog)
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
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How do you cut through the noise?
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Using Photos
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Using Photos on Facebook
• 300 million photos per day were uploaded to Facebook by Nov. 2012 - HubSpot and Gizmodo
• According to a study done at Hubspot:– “Photos on Facebook Pages received 53% more Likes
than the average post. We also compared each businesses' average comments-per-photo to their overall average comments-per-post and found thatphoto posts attracted 104% more comments than the average post, too.”
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx
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Using Photo on Facebook
• Engagement (likes, comments) affects Facebook’s algorithm – EdgeRank
• Not every fan sees the every status update of a fan page
• When you increase EdgeRank, a larger percentage of a page’s audiece will see the status updates.
More interaction (with the help of photos) can help ensure more of your fans see your posts.
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Using Photos on Facebook
• Facebook recently increased the image size used with links
• New bigger photos – 5.55% more links clicks/reach
• Old, smaller photos – 3.29% more link clicks/reach (according to Sprout Social)
http://sproutsocial.com/insights/2013/10/facebook-image-size-study/
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Using Photos on Facebook
What does this mean?
• People are intrigued enough by a photo to click on it and go the website.
Images have impact
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• Tweets with image links have twice the engagement rates compared to tweets without images!
http://socialmediatoday.com/daniel-zeevi/1289016/twitter-increase-engagement
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But what about sites that are primarily image-based?
Why should we use them?
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• Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. (source: Sirona Consulting)
• 25 percent of Fortune Global 100 companies have Pinterest accounts. (source: Burson-Marsteller)
• Total unique visitors to Pinterest increased by 2,702.2 percent since May 2011. (source:Ultralinx)
• Pinterest referrals spend 70 percent more money than visitors referred from non-social channels. (source: Search Engine Journal)
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
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How to use Pinterest
• Helps build your brand identity
• Post things that may be an interest to your followers and are in line with your brand, something inspirational or helpful
• Drive traffic back to your website/blog by posting photos that are linked to a post
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Why Use Instagram• There are 575 likes and 81 comments by Instagram users every
second. (source: Digital Buzz Blog)
• The average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, while the average Twitter user over the same period spent 170 minutes viewing. (source: All Things D)
• In August 2012, Instagram hit 80 million users and counting. (source: Visual.ly)
• 40 percent of brands have adopted Instagram for marketing. (source: Marketing Land)
• In a six-month span, Instagram's average daily mobile visitors jumped from 886,000 to 7.3 million, which is a 724 percent leap. (source: Marketing Land)
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
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How to Use Instagram
• Show behind scenes – what is your inspiration? Where do you write?
• Provide something of value to your audience – inspire them, inform them
• Let your personality shine through
• Think of Instagram as a branding tool. Who are you and what do you stand for? What are the interests and styles that define your brand?
http://spinsucks.com/marketing/visual-content-how-starbucks-uses-instagram/
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But exactly how could an author, who is primarily using words, take
advantage of photo driven sites like Instagram and Pinterest?
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Author Case Study
• Emma Donoghue – author of Room. Room is turning into a movie
• Elizabeth Gilbert – Eay Pray Love. Gilbert is having her new book, Signature of All Things, published in October 2013.
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Emma Donoghue
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Emma Donoghue
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Emma Donoghue
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Emma Donoghue
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Elizabeth Gilbert
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• Erin Moregenstern – The Night Circus
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• Marcus Sammelson – Yes, Chef
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Part 3 Demos and Tips
• Watermarking photos• Making photos more searchable• Uploading photos– Facebook– Twitter– Pinterest– Instagram
• Tips
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Watermarking
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Making Photos More Searchable
• Alt text – words added to photos to help make them more searchable
http://www.myblogger-tricks.com/2013/06/what-is-alt-text-and-how-to-add-alt.htm
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Making Photos More Searchable
• Alt Title – Additional information about the photo
http://www.bloggingstage.com/2013/01/naming-images-and-the-difference-between-alt-text-vs-title-text.html
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Making Photos More Searchable
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Making Photos More Searchable
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Making Photos More Searchable
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Making Photos More Searchable
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Facebook – How to upload a photo
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Facebook – How to upload a photo
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Facebook: Photos with links
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Facebook: Photos with links
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Facebook: Photos with links
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Facebook: Cover Photo
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Twitter – Adding a Photo
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Twitter – Adding a Photo
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Twitter – Adding a Photo
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Pinterest – Adding a Photo
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Pinterest – Adding a Photo
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Pinterest – Adding a Photo
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Pinterest – Adding a Photo
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Instagram – Adding a Photo
• Two different ways to upload photos to Instagram
– Take a photo directly in the app– Upload the photo from your photo
libarary
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Instagram – Adding a Photo
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Word Art
• Don’t have to use photos, make art of your words
• Pickmonkey• Photoshop• Just write it down and take an
Instagram shot
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108http://www.beginnerbeans.com/2013/03/creating-transparent-solid-images-in.html
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Tips
• Make photos more searchable by using “alt text” and “alt title”
• Be sure to watermark your photos to show ownership and build brand awareness
• Can add watermark with iWatermark, PicMonkey, or Photoshop
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Tips
• Images don’t need to be perfectly edited - can upload them directly from computer or phone
• Great free and easy tools available to edit photos – Instagram and PicMonkey
• Perfect is not the goal – real and authentic is much better
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Tips
• Use photos to build brand awareness
• Use the same profile picture across all social media platforms
• People are more likely to engage with you if they see a face and feel that they know who you are.
• Take advantage of cover photos and header photos to display a new project or show your brand logo
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Tips
• Here is a cheat sheet for the ideal sizes for photos by Media Bistro:
http://www.mediabistro.com/alltwitter/social-media-image-dimensions_b44957
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Tips
• Don’t be intimidated, start small. Maybe update your profile photo, cover pic.
• Create an Instagram or Pinterest account
• Whatever you chose, have fun! Let your personality shine through. Be authentic!
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Do you have any questions?