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Photos for Fundraising

How non-profits can use images in social media

2/21/2013

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FSC Interactive

• Online and Interactive Marketing Agency

• Specialize in Social Media Strategy, Paid Search Campaigns and SEO

• Focus in Hospitality and Tourism

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Tiffany Starnes

• Vice President of FSC Interactive

• PR professional turned online addict

• NOLA native with tours on both coasts

• Mom to Reily Danger

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Reasons to use social media

• Build Awareness for your cause

• Amass an army to help your cause

• Recruit volunteers

• Blow your own horn

• Raise money!!

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Why should I post images?

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We would like to ask for your support…

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What should I post?

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Photos

• Events

• Faculty

• Testimonials

• Quotes

• Get Creative!

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Infographics

• Industry or cause related Statistics

• Company successes

• Who, What When and Why

• Talking points

• Service areas

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Where should I post?

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Pinterest

What: An online pinboard. Users search, share and collect images creating a virtual scrapbook.

Why:

13 Million Users

well-educated, those with higher income, and women are particularly likely to use the site

Each image is an opportunity to link to you website.

It’s easy to re-pin, making it a quick way to gain exposure and grow your community

How:

Decide on Board themes

Make sure that you can regularly upload photos to your website

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Instagram

What: A mobile photo sharing application

Why: 90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second Doesn’t require or expect professional quality and filters help New web presence offer greater exposure Searchable hashtags allow for easy discovery

How:

Download the app to your phone

Connect to Facebook and Twitter

Aim, Shoot, Filter and post!

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Instagram

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Twitter

What: 140 character microblogging platform

Why: Highly adopted and fast growing Heavily used by national influencers and press Hashtags for search can uncover great new profiles Instagram photos no longer show in Twitter apps

How:

Download the app to your phone

Be mindful of character length: Photos count for 20 characters

Live Tweet from events and include hashtags

Tag people in your photos for greater reach

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Twitter

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Facebook

Well, duh, Tiffany!

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Use Your Cover Photo

And Your Icons!

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Highlight Photos

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How can you put this to use…

Any ideas?

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Questions?