using data to improve your recruiting strategies
TRANSCRIPT
The Recruiting Track at Affiliate Summit West, 2016
Sunday at 1:45 with Rick Gardiner from iAffiliate Management (Champagne Ballroom 4) Up and Comers: Recruiting & Engaging with Smaller Affiliates
Monday at 3:30 with Van Chappell from 5IQ (Versailles 1-2)Using Data to Improve Your Recruiting Strategies
Tuesday at 2:00 with Sarah Bundy from All Inclusive Marketing (Versailles 1-2)Useful Affiliate Recruitment Strategies That Work
When should you recruit?
1. New Affiliate Program2. Geographic Expansion3. Diversification4. Stalled Growth5. You Should Always Be Recruiting
How should you recruit?
1. Use your networks2. Actively recruit3. OPM/Agency4. Passively recruit5. Conferences6. Have your affiliates recruit for you
What types of affiliates should you recruit?
1. Comparison2. Content3. Coupon4. Display5. Social6. Loyalty7. Email8. Search9. Mobile10.Pay Per Call11.Toolbar12.Incentivized Traffic13.Conversion
What are the Steps in Recruiting an Affiliate?
1. Research2. Outreach3. Onboard4. Optimize
Data!!!!
Types of Data to Consider in Recruiting
1. URL2. Quality3. Contact information4. Social networks5. What networks do they work with6. Competitors7. Category
What does the world of possible affiliates look like if I am looking for Affiliates in the Wedding Category?
700,000 Affiliates in the World
970 Affiliates in the Wedding
Category
130 Affiliates in Linkshare
If your total addressable market of Affiliates is 700,000, how do you think about recruiting those affiliates?
If the total addressable market of Affiliates is actually 130, do you think about recruiting differently?
Based on this, do you need to rethink your approach to how you are recruiting?
1. Use your networks: Are you in the right network?2. Actively Recruit: Is it worth customizing your outreach to
prospective affiliates?3. OPM/Agency: Do they have the data they need in order to best
accomplish your recruiting goals?4. Passively Recruit5. Conferences: Are generic conferences worth it? Which
conferences do my target affiliates attend in mass?6. Have you Affiliates Recruit for You
What does the world of possible affiliates look like if I am looking at all of the Affiliates of all of my competitors?
700,000 Affiliates
3040 Affiliates working with
your competitors
796 Affiliates in Linkshare
500 Affiliates with US Traffic
Am I a Recruiter or a Researcher? Or both? Is it possible to recruit without having to do so much research?
Obtain Data
• Start Recruiting
Manual Research
• Find a site and then evaluate them• Is the site a competitor?• Does the site do affiliate
marketing?• If so, are they part of your
affiliate network?• Do they have an easy way of
being contacted?• Do they have enough traffic (not
really a problem on the first google page...but does become a problem when you get to later search result pages and you are unsure of traffic).
• Are they a repeat site?• Start recruiting process
Researcher Recruiter
