Recruiting Strategies: New and Experienced

My Experiences• Recruiting Solves All Your

Problems• Makes The Office Yours• Current Associates Feel Like This

is the Place to Be• Increases Open Houses• Excites PartnerUp Partners• Gets More People In The Office

Recruiting New Associates

• Career Center (internet job postings)• College Relationships• Job Fairs• Advertising• Social Media• Current Associates• Recruiting Sign in Front of Office• Call Ins

Weichert Career Center Leads

From Internet Job Postings

• Leads generated from internet job boards, resume searches• Career Center inputs possible hires into Capture• Manager receive email with new lead• Manager accepts lead and immediately places call• Manager closes for an appointment (don’t give info over the phone)• Manager utilizes Capture to create a follow up plan and take notes

College Relationships

• Visit the career centers

• Find out about becoming a guest speaker

• Learn about their real estate programs

• Get the dates for their career fairs

Job Fairs• If budget allows,

attend local career fairs

• Collect as many resumes as possible and follow up with everyone who stopped by

• Offer a scholarship for school if possible

Advertising• The Weichert Career Center

advertises on job boards• Utilize press releases and local

newspaper ads to promote career seminars• Use social media opportunities to

advertise

Using Social Media for Recruiting

• Accept everyone as a friend, follower, or accept them in your network• Promote career events and real

estate school schedules• Talk about the real estate market

in a positive way• Do not post any unit or dollar

volume statistics (as a privately-held company, we don’t release sales data) – speak in percentages only

Utilizing Current Associates to Recruit

New Ones• Let this happen naturally, they will come to you

• Pay for spouses and family members to get their license

Recruiting Sign (Where Allowed)

This will generate more leads than any other avenue.

Recruiting Experienced Associates

It’s all about building the relationship.It’s like the Great Wall of China…

How to Build the Relationship

• Through your Associates

• Broker’s Opens• Open Houses• Social Media• Calling (have a

reason to call)

Current Associates (Your Greatest

Recruiters)• During one on ones, ask them who they would like to have on their team

• Ask them to help get an appointment and you will include them in lunch (with RVP approval)

• Take your associate and the co-broke Brand X associate for lunch to congratulate them (with RVP approval)

• If they believe in you, they will bring you names

Broker’s Opens: Making the Rounds

• Go out and visit all of them to get to know the players in your area

• Put a face to the calls

Open Houses

• Visit Brand X Opens on Sunday to preview their inventory

• Don’t spend too much time there…it is just a teaser and a hello

Using Social Media• Build your friend list with Brand X

associates• Find them through searches and

your current associates• Get to know them personally• Place ads on Facebook to Brand X

associates• Drive them into your Facebook

fan page• Post good relevant real estate info