user centered innovation
DESCRIPTION
TRANSCRIPT
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USER-CENTERED INNOVATIONLEARN, SHAPE AND CHECK
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WHO WE ARE
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CERTI
Reference Centers for Innovative Tecnologies Foundation (CERTI) is an institute of Science, Technology and Innova-tion located in Florianópolis (Santa Catarina), that offers a set of skills as a solution to different demands of private institutions, government and third sector.
The excellence of the projects we run and of the services and products we develop are the result of a careful and systematic work in network, started more than 25 years, through technical and scientific partnerships held with uni-versities and research centers in the country and abroad.
The Digital Convergence Center
The Digital Convergence Center (CCD) works in the de-velopment of innovative products and services to society software, internet, embedded systems, digital television, telecommunications, networks, mobile communications, digital inclusion, business strategy, market analysis and technology areas. CCD applies multidisciplinary approach and works collaboratively, working in three areas:
• Research and technology evaluation.• Software and plataforms development.• Hardware development.
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HOW WE WORK
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LEARN
INTERPRETATION,ANALYSIS AND
SYNTHESIS
EXPLORATION
SHAPE
IDEATION
CONCEPTION
CHECK
EVALUATION ANDVALIDATION
IMPLEMENTATIONAND RELEASE
PLAN
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LEARN
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Exploration
“QUESTIONS ABOUT NEEDS AND DESIRESARE ANSWERED BY PEOPLE” Appropriate solutions arise when there is a deep and well-directed knowledge about the problem and its elements. In-novative solutions emerge when there are efforts towards the understanding of the field, customer and users views,
in all its extension. Watch users and see what they think, make, use and feel in a real context, increase the chances of a successful solution.
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Techniques and Artifacts to Exploration
• Briefing.• Benchmarking.• User interviews.• Contextual interviews.• Focus groups.• Product Vision Box.• Elevator Statement.• Documentation analysis.• Specialized literature studies.• Accessibility and Universal Design studies.• Usability and sustainability studies.• Interface and interaction studies.• Sistematic observation.• Etnographic study.• Netnography.• Polls and surveys.• Questionnaires.• Records and database analysis.
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Interpretation, Analysis and Synthesis
“NEW OPPORTUNITIES FORTECHNOLOGIES ARE IDENTIFIED INOBJECTIVES, MOTIVATION AND LIMITATIONS” We recognize that for the understanding, maturation and transformation of information into knowledge, a multi-dis-ciplinary team of specialists is a key part. Our team consists of experienced and talented professionals in business, sys-
tems analysis, usability, design, psychology and engineer-ing, in order to achieve better results in the understanding of problems and synthesis of information.
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Techniques and Artifacts toInterpretation, Analysis and Synthesis
• Tasks Analysis.• Flowcharts.• Mental maps.• Goalstorming.• Personas.• Scenarios.• Use cases.• Matrix functions.• Specification Documents.• Infographics.• Storyboards.• Workshops.
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SHAPE
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Ideation and Conception
“IN THE DESIGN OF THE SOLUTION, USERSINFORMATION IS RAW MATERIAL FOR INNOVATION”We are aware that the success of an effective solution is deeply tied to the conversion of findings from studies and interpretations and unique solutions appropriate to the user. Conceive and devise means to make tangible the aspi-
rations and desires of people by understanding their needs. In its essence, conceive is materialize ideas, interpret needs and problems to create hypotheses and solutions.
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Techniques and Artifacts toIdeation and Conception
• Storyboards and Illustration.• Sketches and Wireframes.• Generation of alternatives.• Participatory Design.• GUI Design.• Interaction Design.• Information Architecture.• Card Sorting.• Copywriting.• Paper prototyping and non-functional prototyping.• Functional prototyping of high and low fidelity.• Product Design and CAD.• Design of accessibility and Universal Design.• Project sustainability and usability.• Solutions redesign.
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CHECK
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Evaluation e Validation
“SPECIALIZED ASSESSMENT TO ENSUREEFFICIENCY, EFFECTIVENESS AND SATISFACTION” The main objective of the evaluations, including usabil-ity, ergonomics and accessibility, is to validate the solu-tion based on norms and standards already consolidated, increasing its effectiveness for the user. Evaluation steps
carried out in pilot projects at various stages of the devel-opment, ensure consistency and increase the success rate of a solution after its market launch.
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Techniques and Artifacts toEvaluation and Validation
• Usability Testing.• Usability inspections.• Ergonomic assessments.• Heuristic evaluations.• Systematic observations.• A/B test.• Cognitive route.• Questionnaires.• Interviews.
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Implementation and Release Plan
“GOOD IDEAS TAKE SHAPE WHEN THEYARE INTRODUCED TO THE WORLD” The disclosure of a solution with the establishment of an implementation plan, containing specification documents, interface and interaction standards are key steps in the materialization of a new solution. Our participation from
the begining to the end of projects enable us to under-stand the needs of development teams and marketing dur-ing the life cycle of solutions.
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Techniques and Artifacts tothe Implementation andRelease Plan
• Standards GUI.• Interaction standards.• Documents specification.• Infographics.• IIustrations.• Animation (motion graphics).• Communication.• Branding.• Naming.
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WHAT WE DO
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Survey oftechnologies
Socio-educationalresearch in schools
Productconception andprototyping
Use observation
Ergonomics andusability research
Adjustments Documentationand final prototypes
LEARN SHAPE CHECK SHAPE CHECK
ProInfo ProjectorThe development of ProInfo Projector involved intensive
research for the definition of a projector and computer inte-grated into a single device for use in the classroom.
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Research launch
Presencial and onlinesystematic observation
Workshop andresults analysis
LEARN SHAPE LEARN SHAPE CHECK
Interviews, questionnairesand usability testing
Personas and scenarios
Sketches,wireframes,graphic project
High fidelityfunctionalprototypes
Presencial and onlinesystematic observation
Interviews, questionnairesand usability testing
Sketches, wireframes,graphic project
High fidelity functionalprototypes
Portal do Estudante PilotEvaluation of the Student Portal under development in
the real environment of use in 12 schools and different states of Brazil.
* In progress project
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Gathering information
Interviews
Ideation andconception
Validation Ideation andconception
LEARN SHAPE CHECK SHAPE
Analysis andinterpretation
Modeling
Especial EducationConcept development, prototypes and specifications of an
accessibility device for students with visual impairments. Focus on pedagogy.
* In progress project
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Understanding theproblem
Specialized literaturestudies
Brainstormingand workshop
Specification, interface and interactionstandards
LEARN SHAPE CHECK
Benchmarking andusability inspection
InformationArchitecture
Sketches,wireframes,prototypes
OiTV HD ProjectJoint development between OiTV and CERTI to es-tablish the base for solutions proposed by a study and by the identification of best market practices
and usability inspection.
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Benchmarking
Briefing
Graphic project Test versions tosolution validation
Implementationplan
LEARN SHAPE CHECK
Product vision box
Elevator statement
User research
Personas
Behavior andinteractiondefinitions
Adjustments
LabEEE ProjectDevelopment of a simulator for evaluating the energy
efficiency of commercial buildings to be used in the early stages of the project of new buildings, when
ecisions have great impact. * In progress project
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FOR WHOMWE DO
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CERTI Foundation
Campus Universitário UFSC, Setor C | Florianópolis, SC, Brasil CEP: 88040-970 | Tel: 55 (48) 3239-2000 | www.certi.org.br
Digital Convergence Center
Marcelo Otte - Diretor Executivo Tel: 55 (48) 3239-2171
Luciano B. Roncalio - GerenteTel: 55 (48) 3239-2158
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Copyright © 2011 CERTI Foundation