u.s. cpg growth leaders...2020/08/05 · 430+ cpg manufacturers with >$100msales in measured...
TRANSCRIPT
August 5, 2020
U.S. CPG GROWTH LEADERS
IRI Growth Consulting
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CPG Growth LeadersWhich CPG companies are winning in the U.S. and why?
Eighth year reporting in partnership with BCGFirst to compare public and private CPG company performance
430+ CPG manufacturers with >$100Msales in measured channels1
Three distinct sets of top CPG winning companies:• Top 10 large: >$5.5B sales• Top 15 midsize: $1.0—$5.5B sales• Top 15 small: $100M—$1B sales
Disaggregation of the companies’ underlying performance
1. Multi-outlet and convenience (MULOC) retailers are defined as food, drug, mass, Walmart, club (excluding Costco), dollar, military, and convenience
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DisaggregationGrowth Metrics
Dollar Sales % Change Growth contribution due to distribution vs. productivity
Volume Sales % Change Growth due to volume vs. pricingPrice increases analyzed by true price vs. mix shift
Dollar Share Point Change Percent portfolio gaining, holding and losing share Category dynamics (e.g., category trends, portfolio concentration)
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We Use a Composite Growth Index to Understand Who is Winning
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3
Source: IRI and BCG analysis
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2019 GrowthLeaders
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2019 CPG Growth Leader RankingsReturning and New Companies in the Top Rankings
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Large Companies Mid-Size Companies Small Companies
1
1. Fairlife acquisition completed by Coca Cola in January 2020.
Note: Extra Small = <$100M, Small = <$1B Medium = $1B-$5.5B, Large >5.5B. Source: IRI data for multi-outlet and convenience (MULO+C). IRI Consulting & BCG analysis.
New to List vs. 2018 New to List vs. 2012-182018 Growth Leader
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#1 Growth Category Brand 1 ($M) Brand 2 ($M) Brand 3 ($M) Top 3 Sales
Combined Contribution %Top 3 GrowthCombined Contribution %
Beer +$380 +$118 +$22 71% 108%
Skincare +$90 +$86 +$51 42% 64%
Breakfast-Frozen & Meat +$166 +$108 +$24 52% 127%
Pet Food & Treats +$335 +37 +$29 13% 117%
OTC Medication +$125 +$118 +$100 22% 30%
Chocolate Candy +$176 +$34 +$30 30% 110%
Cookies +$92 +$63 +$47 40% 128%
Gum +$97 +$65 +$50 29% 56%
Salty Snacks +$148 +$83 +$33 35% 178%
Cream / Creamers +$48 +$30 +$27 31% 139%
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10
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3
4
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Large Growth LeadersBrands That Drove Sales Growth
INDICATES TOP 3 BRANDS GROWTH EXCEEDED OVERALL COMPANY SALES GROWTH
1
Note: 2019 year-over-year sales growth in US$ / 1. Coffee creamer contributed ~70% of growth.
New to List vs. 2018 New to List vs. 2012-182018 Growth Leader
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E-Commerce as a Growth Engine
Focused On Emerging Trends
Surgical Pricing Across Portfolio
Acquisitions Supplemented by
Innovation
1 2 3 4
2019's Large Growth Leaders Have Driven Sustained Growth Since 2014, Leveraging Several Common Drivers
2014-2019 Revenue CAGR Growth for Large Companies
Top 10 Growth Leaders
Others
1.7%
0.5%
3+xKey Growth Drivers
Deep Dives On Coming Pages
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More Large Leaders Drove 2019 Performance Organically
3% 1%
9% 19%
53% 85%
8% 100%
0% 1%
7% 15%
2% 12%
5% -2%
3% 7%
54% >100%
Acquisition % of Portfolio
2019 $M vs. YA (% of growth) Leading Acquisitions
-7
63
10
342
261
477 480
51
3
287
1
1,133 15
217184 33
337
19
358
138
323
-14 89
1,148
343
157
351
148
75
138
Acquired1 Declining AcqusitionLegacy
Acquisition % of Total Growth
Note: Based on acquisitions made in last five years (since 2014) / Source: IRI POS data ending 12/30/18. IRI Consulting and BCG analysis.
Acquisitions Supplemented by Innovation1
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Investment / JV
Acquired
Year
of A
cqui
sitio
n
Acceleration in Acquisition and Investment in Small Growth LeadersSmall Growth Leaders Acquired Since 2012
2013 2014 2015 2016 2017 2018 20192012
Acquisitions Supplemented by Innovation1
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Top 10 Large Growth Leaders Decreased in Volume Overall(vs. Prior Years Where Volume Increased)
Large CompaniesVolume and Price Contribution
5.4
3.3
2.3
-4.6
-0.6
-0.2
-2.1
-0.6
-0.7
1.9
3.7
0.5
8.5
3.1
2.2
5.1
2.4
2.0
2.5
0.8
2.1
4.5
7.3
3.4
2.7
3.9
3.0
1.7
1.3
Volume % Chg vs. YA Price/Mix % Chg vs. YA
Top 10 Large Growth LeadersOnly top 4 increased volume
-2.8
4.0
2.9All Others
Top 10 3.3
0.1
-0.6
Price/Mix % Chg vs. YAVolume % Chg vs. YA
2.9%Top 4 vol.
growth
-2.5%6-10 vol. decline
Note: Extra Small = <$100M, Small = <$1B Medium = $1B-$5.5B, Large >5.5B / Source: IRI MULO+C POS data. IRI Consulting and BCG analysis
Surgical Pricing Across Portfolio2
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P&G Drove Value with Price IncreasesVALUE
We’re looking, as we innovate, to be
able to modestly [increase] price and still build value.
- Jon Moeller, Vice Chairman, COO, CFO, Q4 Earnings call
P&G executed surgical pricing increases across portfolio
to drive value4.2%
4.1%
7.1%
4.6%
Top Categories by Sales Growth and Corresponding ASP Increase1
Examples of ASP Changes at SKU Level
Baby Wipes
Toilet Tissue
Paper Towels
0.5%
0.5%
Diapers
Laundry Care 2.8%
Deodorant
Air Fresheners
Cold/Allergy/Sinus Liquids
0.6%
2.3%Cold/Allergy/Sinus Tablets
3.0%Gastrointestinal - Liquid
$804 M
$614 M
$544 M
$193 M
$58 M
$29 M
$28 M
$26 M
$24 M
$21 M
Sales Growth ASP Growth
12 roll
1. Same SKUs with volume above 10k both 2019 and 2018. Excludes new and discontinued SKUs
2. Sales growth for Bounty Select a Size 12-roll SKU exceeded overall Bounty brand growth due to partial
cannibalization for smaller pack sizes.
2018 ASP: $13.412019 ASP: $13.55YoY Sales Growth:
+$36M
2018 ASP: $18.022019 ASP: $18.84YoY Sales Growth:
+$128M2
30 oz
• Driven by consumer insight and competitive landscape
• ASP increase differed by category; 38 of 56 categories saw an ASP increase relative to prior year
Source: IRI data for multi-outlet and convenience (MULO+C). IRI Consulting and BCG analysis.
Surgical Pricing Across Portfolio2
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VALUEDigital Shelf Growth Leader Winners Deploy a Consistent Approach• Restructuring channel operations and merchandising
to ensure right SKUs are available• Optimizing digital shelf / marketing for pre-purchased
in store pick ups at key retailers• Leveraging investment in trade marketing in an
e-commerce setting (e.g., banner ads on Amazon)• Investing in a digital commerce organization (CoE or
dedicated digital teams)• Having a dedicated brand store optimized for user
experience (DTC considerations)
of CPG portfolio in 2020
eCommerce is growing in significance –
especially after COVID estimated
~14%
Source: IRI Consulting analysis..
~4-5%
~10%
eComm penetration as % of CPG sales
GL DTC Store Examples
E-Commerce as a Growth Engine3
1014
2019 2020 2021
~16-18Series 1
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Multi-Functional Beverages
Beverages offering superior hydration or energy through simpler and cleaner ingredients
Protein On-the-Go
Quicker and easier options to meet daily protein needs
Better-for-You Snacking
Healthier versions of traditional snacks
Premium / Natural Self-Care
Willingness to pay a premium to take care of body and/or household
Simple & Transparent
Natural, organic, minimal ingredients
Hispanic-Focused
Geared toward growing Hispanic population emphasizing heritage
Winning Manufacturers and Brands are Tapping into Evolving Consumer Trends
Source: IRI Consulting and BCG analysis.
Deep Dive in Subsequent PagesNew in 2019
Focused On Emerging Trends4
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Multi-Functional Beverages Are Outpacing Traditional Sugary Alternatives
Growth Leader ExamplesMulti-functional beverages provide
consumers with many nutritional benefits
Energy
Hard Seltzer
11%6%6%
17%11%
6%
2%0%
-1%-1%-2%
Refrigerated Teas
232%Hard Seltzer
Sports Drinks
Refrigerated Coffee
Seltzer/Sparkling/Mineral
Energy DrinksIced Coffee
Regular Soft DrinksRfg Juices/Drinks
Drink MixesCanned And Bottled Tea
Bottled Juices
2019 YOY growth (%)Hard Seltzer
Energy
Sugary Alternatives
HydrationHydration
Source: IRI ILD POS database, MULOC. IRI Consulting and BCG analysis
Focused On Emerging Trends4
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VALUEWhite Claw Capitalizes on Convenience
YoY growth
Convenient, personalized, and better for you, driving
300%+
Source: IRI MULOC; BCG and IRI Consulting analysis
57
20172016 2018 2019
10194
834
+449%+241%
+330%
Distribution1
Velocity2
35
$31
45
$113
60
$277
76
$804
White Claw Growth Trajectory2014-2019 Retail Sales, $M
Multifunctional ConvenienceEasily transportable product (slim, 12 oz. can) with advertising campaigns that highlight consumption in a variety of occasions
Personalized FlavorFlavored with clean and simple fruit based flavors, available in variety packs to appeal to varied tastes and occasions
Better-for-You Won drinkers from other alcohol categories with light, healthier alternative (100 calories only relative to beer); significant growth also coming from wine & spirits drinkers
1 – Max ACV Wtd Distribution, 2 – Dollars per $MM ACV
Focused On Emerging Trends4
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Protein On-the-Go: Ready-to-Eat and Convenient Offerings Driving Market Growth
6%
5%
5%Nutritional Health Bars
Frozen Breakfast Entrees
Dried Meat Snacks
Refrigerated Meat / Cheese / Snack
Frozen Breakfast Handheld
2019 YOY growth (%)
Growth Leader Examples:
Exemplar Set of Growth Driving Brands by Sub-Category
Snacking
Breakfast
Old trapper
Growth Leader Brand YoY Growth %
Hillshire snacking
One Brands
Jimmy Dean Delights
Jimmy Dean Delights
+24%
+25%
+57%
+25%
+27%
Jimmy Dean +7%
Jimmy Dean +4%
Sub-Category Growth
7%
2%
Source: IRI ILD POS database, MULOC. IRI Consulting and BCG analysis
Focused On Emerging Trends4
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2020 MarketTrends
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COVID-19 Boosts Moderate CPG Demand GrowthCPG Sales Growth / % Change vs. YA
Moderate CPG growth pre-COVID-19 driven by rising price / mix
Elevated demand post-COVID-19 due to more time at home
Changing shopping behaviors, consumer demand, and in-store environment after COVID-19
20142012 20162015 20172013 2018 2019 2020 Pre
COVID
2020 Peak
COVID
2020 Post
COVID
3.0%1.7%
2.5%3.0%
1.5% 1.4%2.0% 2.3%
1.7%
30.3%
12.1%
2.9% 1.6% 2.3% 2.4% 0.8%Price/Mix 1.4% 1.9%
Volume 0.1% 0.1% 0.2% 0.6% 0.7% 0.0% 0.1%
Dollars
2.5%
-0.2%
2.4%
-0.7%
1.8%
28.0%
4.5%
7.2%
2020
Note: Pre COVID-19 8 w/e 2/23/20, Peak COVID-19 4 w/e 3/22/20, Post COVID-19 w/e 7/5/20. Source: IRI data for multi-outlet and convenience (MULO+C), WE 7/5/20. IRI Consulting analysis.
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Unprecedented Changes in Consumer Behavior Since the Start of the Pandemic, Resulting in Sales Gaps as Large as 10-15% Between Competitors
15-20% sales increases for some categories while other
categories are down 5-10% due to shifting consumer behaviors
10-15% increase in basket sizes based on shifts to larger packs
and volume price increases
10-15% drop in total store UPC counts due to out-of-stocks,
reduced product ranges and to facilitate shopping
30-40% new buyers for most brands during the
pandemic due to shifting behaviors and limited product availability
2-5 share point growth for e-commerce, grocery and
discounter channels; CPG e-commerce sales are up ~80% in the last 13 weeks
15-20% out-of-stocks for certain categories due to
supply chain disruptions
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01 02 03 04 05 06 07 08 09
Lifestyle trends that are
creating new usage patterns
are likely to persist beyond the pandemic
including increased focus on hygiene and
sanitation, studying and working from
home, self-care and minimal
business travel.
Lifestyle Shifts
Consumers required to stay
at home are increasing
consumption in certain
categories (e.g., Laundry, Alcohol), while
other categories are down where usage is more closely tied to out-of-home
activities (e.g., Dry Cleaning, Visiting Bars).
Food brands and retailers
experienced a significant
number of new and lapsed
buyers based on shifting
consumption behaviors and limited product
availability, which has disrupted historical
consumption patterns.
Even with countries
opening up, consumers are still exercising caution before
returning to normal social activities. This behavior will likely remain
until the threat of additional COVID-19
waves fades based on a vaccine or treatment.
Traditional demand spikes due to holidays, vacations and
celebratory events are subdued as events are
postponed and cancelled,
consumers are reluctant to travel, and
groups aren’t gathering for
holidays or large celebrations.
Changing consumer and
shopping behaviors led to significant
growth in e-commerce, click & collect,
grocery delivery and direct-to-
consumer sales, which are likely to keep growing
at an accelerated
pace even after countries exit lockdowns.
Governments will most likely continue to use
economic stimulus to prop up economies,
which could create future
demand surges. Elections and other events,
such as Brexit, could impact the pandemic containment
and economic recovery.
Global unemployment
is impacting disposable income and
creating severe financial strain and uncertainty
for some households while other
industries and households are economically untouched.
Depending on consumer
behavior and government
mandates, it’s likely there will be a pandemic resurgence in
some countries. Experts are predicting a
second wave, which could lead to more
stockpiling and increased CPG consumption.
In-Home Consumption
ConsumerTrial
ConsumerSentiment
Holidays / Occasions
ChannelShifts
GovernmentEvents
Unemployment PandemicPersistence
Nine Complex Interdependent Factors That Are Impacting Your Ability to Forecast the Future and Capture 3-5 Share Points Growth
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E-Commerce, Grocery and Value Channels Accelerated Post COVID-19Total CPG $ Share by Channel: Before, During, After Stockpiling Peak
31.2
32.8
22.1
20.2
14.2
13.3
12.7
15.6
8.9
8.4
4.7
3.7 2.2
4.3
3.8
1.9
AllOther
Pre-COVID-19
Post-COVID-19
eCom DollarMass DrugClubConv.Grocery
-1.0
+0.3
-0.5+1.6 -1.9 -0.9 +2.9 -0.5
Note: Top All Other retailers include Specialty Stores, Liquor, Pet, and Military. eCommerce sales are collected via 204 tracked categories, with share scaled up to match coverage of total store.
Source: IRI POS, Panel, and E-Market Insights Data. Pre COVID-19 8 weeks ending 2/23/20, Post COVID-19 8 weeks ending 5/17/20.
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Demand is Higher for Frozen Foods and Cleaning Products and Variable in Other Areas Stock-Up / Replenishment Matrix / Dollar Sales % Chg vs YA – MULO+C
-30
-25
-20
-15
-10
-5
0
5
10
15
20
25
30
35
40
45
50
55
60
65
20 120-20 60400 80 100
Office/School Supplies
P4 - Week Ending 6/14/20 vs YA
Baby Care
Drink Mixes
Non-Fruit Drinks
Frozen Meat/Poultry/Seafood
Personal Cleansing Paper Products
Frozen Baked Goods
Frozen Beverages
Refrigerated Meats
Frozen Fruits & Vegetables
Breakfast
Frozen Meals
Water
Frozen SnacksOther Frozen
Baby Food
Baking
Condiments & Sauces
Ethnic
Cosmetics
Meals
Ss Vegetables
First Aid
Fragrance
Other Refrigerated
Refrigerated Dough
Grooming Supplies
Automotive
Barbecue
Household Plastics/Storage
Ss Fruit
Small Appliance
Water Treatment
Hosiery
Feminine ProductsHealth Remedies
P3 4 Weeks Ending 3/22/20 vs YA
Household CleaningMiscellaneous General Merch
HIGH STOCK UP
"Necessities" High Stock-Up/
High Replenishment
HIG
H RE
PLEN
ISH
MEN
T
"Quarantine Needs" Low Stock-Up/
Elevated Replenishment
"Discretionary"Declining Stock-Up/
Declining Replenishment
"Pantry Stocking"High Stock-Up/
Low Replenishment
Note: Segments based on IRI Standard "Aisles“. Source: IRI POS data Week Ending June 14, 2020
Beverages
General Food
Frozen
Liquor
Refrigerated
Beauty
General Merchandise
Health
Home Care
Tobacco
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2.3 2.6
15.1
2.5 1.8
7.3
Expect Measured Channels CPG Sales to Remain Elevated Through 2021, Driven by Lingering Stay-at-Home BehaviorsCPG $ Sales % Chg. vs. YA Actual & Forecast –Multi-Outlet (MULO+C)
Assumes no major national quarantine event after March –May 2020 / Source: IRI Strategic Analytics proprietary forecasting models, IRI Growth Consulting analysis.
EDIBLENONEDIBLE
~12-14~9 to 11
2015-2018CAGR
2019
~3 to 5
2020Rest of
Year
2020 YTD
2021
~-4 to -6~0 to -2
2020Full Year
~4-6
Actual Forecast
Key FactorsLocalized containment if the virus spikes again; no national shut down. Fatigued by quarantine, consumers are going out again; out-of-home consumption occasions begin to recover.• Retail and recreation mobility improved
to -17% vs. pre-COVID-19 vs. -50% at height of pandemic1
• Restaurant spending improved to -33% vs. ~-70% at peak2
• In-home cooking weariness• Foodservice reshape with more delivery,
take-out, drive throughs and outdoor eating• Businesses and schools reopenAs economic stimulus, extra unemployment support run out / decrease, value seeking and in-home consumption increases. Work-from-home will be the norm for higher-risk and conscious segments and many white-collar workers (at least a few days / week)
2020-21 Sales Growth (2-Year CAGR)
Exceeds 2019 growth due to elevated in-home consumption
1. Google Mobility Report Total U.S. retail and recreation mobility as of June 12, 2020. 2. JP Morgan Chase Consumer Card Spending as of June 12, 2020.
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Small Manufacturers Continue to Gain Share, Including Post-COVID-19…% Share of Total Store Sales by CPG Manufacturer Size / Total U.S. Measured Channels (MULO+C)
49.0 47.8 47.1 46.7 46.4 45.7
15.9 15.9 16.0 16.0 15.9 16.1
12.1 12.5 12.6 12.6 12.7 13.2
8.3 8.5 8.6 8.6 8.3 9.2
14.6 15.3 15.6 16.1 16.7 15.8
2018
Medium(>$1B)
2020 Post COVID
2015 2019 2020 Peak COVID
2020 Pre COVID
Large(>$5B)
Small (>$100M)
Extra Small($<100M)
Private Label +0.3
+0.1
+0.1
+0.1
-0.7
+0.3
+0.1
+0.1
-0.1
-0.4
+1.1
-0.2
+0.1
-0.1
-0.9
2018-19 vs. YA vs. YA vs. YA
+0.7
+0.5
+0.7
+0.1
-1.8
Note: Note: Large is $5.5B+ in L52W, Medium $1-5.5B, Small $100M-1B and Extra Small <$100M. Pre COVID-19 8 w/e 2/23/20, Peak COVID-19 4 w/e 3/22/20, Post COVID-19 12 w/e 6/14/20.
+0.7
+0.2
+0.4
0.0
-1.2
2015-18
Source: IRI POS Data MULO+C. IRI Consulting Analysis.
Smaller manufacturers
continue to grow at a faster rate
Large manufacturers seeing slower growth
in Convenience channel post-COVID
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…With Similar Trends by Brand Trademark Size% Share of Total Store Sales by CPG Brand Trademark Size / Total U.S. Measured Channels (MULO+C)
39.7 39.0 38.9 38.2 37.4 37.8
12.2 12.3 12.3 12.6 13.1 12.2
18.2 18.8 18.9 19.0 19.1 19.1
15.3 14.5 14.3 14.1 13.8 15.1
14.6 15.3 15.6 16.7 15.8
20192015 2018
Large(>$1B)
2020 Pre COVID
2020 Peak COVID
Medium(>$500M
2020 Post COVID
Small (>$100M)
Extra Small($<100M)
Private Label 16.1+0.3
-0.2
+0.1
0.0
-0.1
2018-19 vs. YA vs. YA vs. YA
Note: Note: Large is $1B+ in L52W, Medium $500M-1B, Small $100-500M and Extra Small <$100M. Pre COVID-19 8 w/e 2/23/20, Peak COVID-19 4 w/e 3/22/20, Post COVID-19 12 w/e 6/14/20.
+0.7
-0.8
+0.6
+0.1
-0.7
2015-18
Source: IRI POS Data MULO+C. IRI Consulting Analysis.
Led by smaller hand sanitizer brands
Slower growth for discretionary
categories and pre-stocked brands
+0.3
-0.2
+0.2
+0.1
-0.3
+1.1
-0.6
+0.1
+0.7
-1.4
+1.1
+0.8
+0.2
-0.1
-1.4
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Rising Stars in 2020 Exhibit Continuing Trends and COVID-19 Winners
Large Companies Mid-Size Companies Small Companies
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
New to List vs. 2012-192019 Growth Leader
Note: CJ Foods present as Schwan’s in 2019 Growth Leaders ranking. GermX present as ViJon Labs, who also produces private label (not included).
Note: Extra Small = <$100M, Small = <$1B Medium = $1B-$5.5B, Large >5.5B based on L52 Source: IRI data for multi-outlet and convenience (MULO+C), data ending 6/14/20. IRI Consulting analysis.
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#1 Growth Category Brand 1 ($M) Brand 2 ($M) Brand 3 ($M)
Top 3 Sales Combined
Contribution %
Top 3 GrowthCombined
Contribution %
Rfg Dough / Biscuit Dough +$246 +$203 +$141 31% 50%
Household Cleaner +$324 +$144 +$84 35% 103%
Cookies +$96 +$77 +$59 45% 65%
Household Cleaner +$281 +$107 +$69 61% 80%
Fresh Bread & Rolls +$100 +$84 +$71 48% 53%
1
2
3
4
5
Large Brands Drove the Majority of Rising Star’s Performance to Date, as Well as COVID-19 Winners in Baking, Cleaning and Health
Note: 2020 year-to-date sales growth in US$ ending 6/14/20
New to List vs. 2012-182019 Growth Leader
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Supplement acquisition with core innovation across both acquired & owned brands
Increase price surgically by sub-category to counter higher COGS and lower sales volumes
Drive increased e-commerce penetration by deploying consistent approach to win on digital shelf including, Click & Collect
Tap into evolving trends, e.g., protein on-the-go, premium and natural self-care, Hispanic, etc.
Take bold action and reinvest for growth; seek opportunistic acquisitions
Retain new buyers, regain lost buyers via innovation (particularly value, premium-tier products) and
targeted marketing to drive new usage occasions
Reinforce overall value (price, benefits),offer right pack sizes and price points and seek to enhance price / mix through specialty products
Focus on strong distribution in e-commerce and value channels, ensuring products are
physically available where shoppers are
Continue to tap in to evolving trends; focus on building empathy and emotional
connection with consumers
2019Growth Drivers
2020Post-COVID-19
KEYTAKEAWAYS
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Insights and Strategic Guidance for Better DecisionsIRI’s Online Resources Include Real-Time Updates and Weekly Reports That Track the Impact of the Virus on CPG and Retail
The IRI COVID-19 lmpactIncludes COVID-19 impact analyses, dashboards and the latest thought leadership on supply chain, consumer behavior and channel shifts for the U.S. AND international markets.
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Appendix
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Large Winning Companies Switch Positions, But Several Players are Frequently in the Top 10
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Lorillard
Lorillard Mondelez Intl
Anheuser Busch InBev Mondelez Intl Altria Grp Tyson Foods Tyson Foods
Campbell Soup Dr. Pepper Snapple Grp Keurig Dr Pepper General Mills
Altria Grp Dr. Pepper Snapple Grp Tyson Foods General Mills
Campbell Soup Kimberly-Clark Conagra Brands
Nestle S A Switzerland Mondelez Intl
Imperial Brands
Kimberly-Clark Lorillard Mondelez Intl Inc. Kellogg’s
Campbell Soup Kimberly-Clark Altria
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#of times on list
6*
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3
2012 2013 2014 2015 2016 2017 2018
LAR
GE
2019
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*Constellation Brands appears in mid-sized players prior to 2017 / Note: Extra Small = <$100M, Small = <$1B Medium = $1B-$5.5B, Large >5.5B. / Source: IRI MULO+C POS data. IRI Consulting & BCG analysis.
© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 37
Many Medium Players Are Also Consistently in the TopM
EDIU
M
Keurig Green Mountain
Keurig Green Mountain
Mead Johnson Nutrition Glaxosmithkline The Wonderful Co. Juul Labs Vital Pharma
Keurig Green Mountain Hostess Hostess Cargill Juul Labs
McKee Foods Energizer Blue Diamond Growers
Mark Anthony Brands
Sterilite Link Snacks Egglands Best Post Boston Beer
Sterilite Hostess Schwan Food
Sterilite Land O Lakes Energizer Driscoll Strawberry
Bic The Wonderful Co. Abbott
Link Snacks Land O Lakes Schwan Food Co. Swedish Match
Link Snacks WH Group Land O Lakes Blue Diamond Growers
Blue Diamond Growers Ferrero USA Hostess Brands
Merck Sanofi Scandinavian Tobacco Foster Farms Blue Diamond
Growers
Snyders Lance Bic ScandinavianTobacco Post Driscoll Strawberry
Spectrum Bic Johnsonville Rank Group Pinnacle Foods Flowers Foods Rank Group
Bayer Pfizer Glaxosmithkline Energizer Flowers Foods
Carlyle Group Tyson Post WH Group Abbott Glaxosmithkline H P Hood
Hain Celestial Sanofi Aventis Lindt Dole Foods Co
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#of times on list
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2012 2013 2014 2015 2016 2017 2018 2019
*Juul appears in small-sized players for 2017 / Note: Extra Small = <$100M, Small = <$1B Medium = $1B-$5.5B, Large >5.5B. / Source: IRI MULO+C POS data. IRI Consulting & BCG analysis.
© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 38
Talking Rain Bev Co Kind Quest Nutrition Bodyarmor SuperDrink Pax Labs (Juul) Vital Pharma Njoy
Paris Presents Skinny Pop Eden Creamery Harry’s Bodyarmor Nutrition
Handi Foil Talking Rain Bev Co Kind Fairlife Bragg Live Foods Pastificio Rana Spa Bodyarmor Nutrition Pastificio Rana Spa
Gryphon Investors Old World Ind eos Bai Brands Bai Brands Bragg Live Foods Lamb Weston Baker Mills
Vogue INTL Talenti Pastificio Rana Spa
YoCrunch Materne Schreiber Foods Country Creek Farms Califia Farms Bodyarmor Nutrition Global Water Tech KT & G
All Market All Market Noosa Yoghurt Handi Foil Global Water Tech
Panera Bread Kind Old Trapper Kiss Kiss
Shurtape Tech Njoy Materne All Market Pete and Gerry's Natrol
National Fish & Seafood Aqua Star Advanced Beauty Fairlife Core Natural Sovos Brands Rao’s Lamb Weston
Roll Philips Electronics Paris Presents Kiss Foundation ConsumerHealthcare Old Trapper
Advanced Beauty Sys. Completely Fresh Foods Palermo Villa The Fishin' Co PDC Brands Swiss Precision
DiagnosticsFoundation Consumer Healthcare
Applegate Farms Mobil Corp Ready Pac Foods QuestNutrition American International Fairlife
Clif Bar Mobil Corp Applegate Farms Adv. Fresh Concepts Ready Pac Hisamitsu Pharm. Milos Tea
Kens Foods Atkins Nutritionals Aqua Star Icelandic Milk & Skyr Corp. Kiss Glanbia
Few Small Companies Have Consistently Led
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Note: Extra Small = <$100M, Small = <$1B Medium = $1B-$5.5B, Large >5.5B. / Source: IRI MULO+C POS data. IRI Consulting & BCG analysis.
233181
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#of times on list
0
SMAL
L
2012 2013 2014 2015 2016 2017 2018 2019