unm anderson marketing = student success · 2020-06-09 · campaign and since then the two have...

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UNM Anderson School of Management mgt.unm.edu It’s May 2015 and the undergraduate students in John Benavidez’s marketing class find themselves in an enviable place. The team of David Baca, Alexandria Chavez, Morgan Kennedy, Kelvin Krupiak, Ruben Macias and Jacob McConkey are in San Francisco waiting for the judges to announce the winner of the Energy and Jobs Tomorrow Case Challenge, a national student marketing competition sponsored by the American Petroleum Institute (API). When the results are announced UNM takes top honors after competing in the finals against students from Michigan State University and Aurora University. It’s another impressive win for the Anderson Marketing Program. “Competitions are important because they give our students experience which is very important in today’s job market,” says Benavidez. “14.9% of Millennials are underemployed or unemployed, many because they lack experience. These competitions give our students hands-on learning. They can take their class project into a job interview. Our students manage real money and manage real campaigns. This is better than an internship. Here they make all the decisions.” The first competition and the first win by Anderson marketing students came with the Cadillac National Case Study Competition in 2005. Benavidez works with Associate Professor Catherine Roster every semester, producing impressive results. They joined forces when Dr. Roster set up the survey for the Cadillac campaign and since then the two have developed an award-winning program that allows Anderson marketing students to shine while competing against teams from some of the top universities across the country. Benavidez says there is a method to their winning ways. “Some schools do a good job on strategy, while others excel at research. We are strong in both here at Anderson and it makes us a better competitor.” It is a formula that works. In the past ten years UNM Marketing has participated in 16 competitions, always placing and earning seven first place honors. The program has been victorious in competitions sponsored by API, Credit Karma, and Subaru of America. The school has also created campaigns for the FBI, CIA, Honda, and the UNM Anderson MBA program. “These competitions are a great educational experience for our students,” said Anderson Interim Dean Craig White. “They enable them to associate with others who are at the top of their game.” Each competition has its own personality and the tactics have changed over the years. “Marketing communication has changed signficantly,” says Benavidez. “When we started ten years ago we would set up a booth on campus and hand out flyers. Social media, digital signage, posters, promotional videos, campus outreach, and public relations all played a prominent role in the school’s most recent winning campaign.” Benavidez and Dr. Roster worked with Anderson professor Dr. Nick Flor to mentor the students throughout the semester long competition that was conducted as part of Benavidez and Flor’s senior-level digital marketing course. Dress = Success Business attire is a must for the students in Benavidez’s class. “Students must have a dark suit that fits properly,” he says. “Men need a white or blue shirt and a professional tie. No bolos are allowed. Women can wear a pant suit or a skirt that hits at the knee and panty hose are required.” Benavidez says students joke with him about the two page dress guide that’s included in his syllabus, but adds that it is another key to the success of his students. “We are developing the next generation of marketing leaders, and it’s important for them to know how to dress in a professional setting.” Winning Anderson Team (l-r) Morgan Kennedy, Kelvin Krupiak, Jacob McConkey, Ruben Macias, David Baca, Alexandria Chavez UNM Anderson Marketing = Student Success 1 Credit Karma winning campaign summer 2015 New Name Just in time for its five year anniversary, the Rick and Debbie Johnson Marketing Center will now be called the Rick and Debbie Johnson Marketing Lab. The new name reflects the hands- on experiences available in this state-of-the-art facility that fosters learning valuable business skills like negotiation, persuasion, motivation and more. The new name comes from the fact that out-of- the-box ideas and thoughts can be concocted in a lab. Benefactor Debbie Johnson says the Marketing Lab is modeled after a conference room in the Johnson ad agency called the “creative kitchen,” wherein the creative staff “cooked” strategies and ideas. “This is an exciting way to recognize the five year anniversary of the generous donation made to the Anderson School by Debbie Johnson,” says Interim Dean Craig White. In August 2010, the marketing center was established as a tribute to the passing of UNM alum and great community leader, Rick Johnson.

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Page 1: UNM Anderson Marketing = Student Success · 2020-06-09 · campaign and since then the two have developed an award-winning program that allows Anderson marketing students to shine

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It’s May 2015 and the undergraduate students in John Benavidez’s marketing class fi nd themselves in an enviable place. The team of David Baca, Alexandria

Chavez, Morgan Kennedy, Kelvin Krupiak, Ruben Macias and Jacob McConkey are in San Francisco waiting for the judges to announce the winner of the Energy and Jobs Tomorrow Case Challenge, a national student marketing competition sponsored by the American Petroleum Institute (API). When the results are announced UNM takes top honors after competing in the fi nals against students from Michigan State University and Aurora University. It’s another impressive win for the Anderson Marketing Program.

“Competitions are important because they give our students experience which is very important in today’s job market,” says Benavidez. “14.9% of Millennials are underemployed or unemployed, many because they lack experience. These competitions give our students hands-on learning. They can take their class project into a job interview. Our students manage real money and manage real campaigns. This is better than an internship. Here they make all the decisions.”

The fi rst competition and the fi rst win by Anderson marketing students came with the Cadillac National Case Study Competition in 2005.

Benavidez works with Associate Professor Catherine Roster every semester, producing impressive results. They joined forces when Dr. Roster set up the survey for the Cadillac campaign and since then the two have developed an award-winning program that allows Anderson marketing students to shine while competing against teams from some of the top universities across the country.

Benavidez says there is a method to their winning ways.

“Some schools do a good job on strategy, while others excel at research. We are strong in both here at Anderson and it makes us a better competitor.”

It is a formula that works. In the past ten years UNM Marketing has participated in 16 competitions, always placing and earning seven fi rst place honors.

The program has been victorious in competitions sponsored by API, Credit Karma, and Subaru of America. The school has also

created campaigns for the FBI, CIA, Honda, and the UNM Anderson MBA program.

“These competitions are a great educational experience for our students,” said Anderson Interim Dean Craig White. “They enable them to associate with others who are at the top of their game.”

Each competition has its own personality and the tactics have changed over the years.

“Marketing communication has changed signfi cantly,” says Benavidez. “When we started ten years ago we would set up a booth on campus and hand out fl yers. Social media, digital signage, posters, promotional videos, campus outreach, and public relations all played a prominent role in the school’s most recent winning campaign.”

Benavidez and Dr. Roster worked with Anderson professor Dr. Nick Flor to mentor the students throughout the semester long competition that was conducted as part of Benavidez and Flor’s senior-level digital marketing course.

Dress = Success

Business attire is a must for the students in Benavidez’s class.

“Students must have a dark suit that fi ts properly,” he says. “Men need a white or blue shirt and a professional tie. No bolos are allowed. Women can wear a pant suit or a skirt that hits at the knee and panty hose are required.”

Benavidez says students joke with him about the two page dress guide that’s included in his syllabus, but adds that it is another key to the success of his students.

“We are developing the next generation of marketing leaders, and it’s important for them to know how to dress in a professional setting.”

Winning Anderson Team(l-r) Morgan Kennedy, Kelvin Krupiak, Jacob McConkey, Ruben Macias, David Baca, Alexandria Chavez

UNM Anderson Marketing = Student Success

1

Credit Karma winning campaign

summer 2015

New NameJust in time for its fi ve year anniversary, the Rick and Debbie Johnson Marketing Center will now be called the Rick and Debbie Johnson Marketing Lab. The new name refl ects the hands-on experiences available in this state-of-the-art facility that fosters learning valuable business skills like negotiation, persuasion, motivation and more.

The new name comes from the fact that out-of-the-box ideas and thoughts can be concocted in a lab. Benefactor Debbie Johnson says the Marketing Lab is modeled after a conference room in the Johnson ad agency called the “creative kitchen,” wherein the creative staff “cooked” strategies and ideas.

“This is an exciting way to recognize the fi ve year anniversary of the generous donation made to the Anderson School by Debbie Johnson,” says Interim Dean Craig White.

In August 2010, the marketing center was established as a tribute to the passing of UNM alum and great community leader, Rick Johnson.

Page 2: UNM Anderson Marketing = Student Success · 2020-06-09 · campaign and since then the two have developed an award-winning program that allows Anderson marketing students to shine

UNM Anderson Department ChairsMarketing, Information Systems, Information Assurance, and Operations Management:

Steven A. Yourstone, Ph.D., is a Professor of Operations Management. He has chaired the MIDS Department since 2006. He earned his Ph.D., MBA, and BBA from the Foster School of Business at the University of Washington. Dr.

Yourstone joined the faculty at the Anderson School of Management in 1988. He chairs the Campus Development Advisory Committee (CDAC) for the University of New Mexico. CDAC reviews capital project proposals in the programming phase and submits recommendations to the provost and the president. Dr. Yourstone is the Anderson School of Management lead planner for the new Anderson buildings.

Joining Dr. Yourstone are three new chairs for the departments of Organizational Studies, Accounting, and Finance, International, Technology, and Entrepreneurship.

Organizational Studies:

Michelle Arthur, Ph.D., is an Associate Professor of Labor and Industrial Relations. Dr. Arthur earned her B.A. in Economics at the University of Massachusetts, her M.A. in Economics at the University of Colorado at Boulder, and her Ph.D. in Labor

at the University of Illinois. She joined the faculty of the Anderson School in 2002. She has held the ASM Alumni Endowed Professorship, the Albert and Mary Jane Black Professorship, the Regents’ Professorship of Management, and the Foundation Board Endowed Fellowship.

Accounting:

Leslie Oakes, Ph.D., accepted the position of chair after the appointment of former chair Craig White as Interim Dean. An Associate Professor of Accounting, Dr. Oakes received her A.S. in Nursing from Grossmont College, her B.A. in Economics from the University

of California in Los Angeles, her M.S. in Health Care Fiscal Management from the University of Wisconsin at Madison, and her Ph.D. in Accounting from the University of Wisconsin at Madison. She joined Anderson’s faculty in 1995 and has since received the Charter Bank Research Scholar Award, the University of New Mexico Native American Scholarship and Research Council Award, and the Anderson School’s Hall of Fame Faculty Community Leadership Award.

Finance, International, Technology, and Entrepreneurship:

Suleiman “Sul” Kassicieh, Ph.D., is a Distinguished Professor of Operations Research and an Endowed Chair in Economic Development. Dr. Kassicieh received his B.S. in Mathematics and his MBA in

Finance from the University of New Mexico, and his Ph.D. in Operations Research and International Business from the University of Iowa. He joined the Anderson School in 1981. He has held many professorships at Anderson including the Regents’ Professorship, the Albert Franklin Black Professorship in Entrepreneurship, the ASM Foundation Professorship. He was also the fi rst recipient of the ASM Endowed Chair in Economic Development as well as the fi rst professor at the Anderson School to receive a Distinguished Professorship.

I hope you enjoy this newsletter relaying many of the highlights of the School’s academic year 2014/2015. These accomplishments were due to the hard work of our faculty, staff, students, alumni, and other supporters. It has been a pleasure to serve as Interim Dean working with this talented group of individuals.

A broad focus of the year was setting a course for the future with a revision and update of the School’s strategic plan. The updated plan provides the following goals: 1) Becoming the Regional

Business School of Choice, 2) Preparing Lobos for Life-long Success, 3) Advancing Discovery and Innovation, 4) Advancing and Accelerating both Economic and Community Development, and 5) Improving the Anderson School’s Infrastructure. Over the next year, we will be designing and implementing the activities necessary for us to achieve these goals.

We also made substantial progress in fi nalizing the location and funding plan for a new facility. As discussed further below, a new building will provide the space and academic environment necessary to continue to attract outstanding faculty and students.

As we look to the future, the accomplishments of Anderson Alumni, supporters, and faculty are a great source of inspiration. Each year the School provides recognition at the Hall of Fame event. This year the theme of the event was “Imagine the Possibilities.” The honorees exemplify what is possible with

education, hard work, and persistence. We are truly proud of what they have accomplished and look forward to seeing what other amazing things the Anderson community will achieve.

If you are ever on campus, please drop by and say hello. You can also keep up with the Anderson School through Facebook and Twitter.

Craig White Interim Dean

Greetings from the Anderson School

UNM Anderson’s December 2014 commencement ceremony marked a milestone: nine dedicated students were the fi rst candidates to receive their Master of Science in Information Systems and Assurance. Those students were followed by 14 additional graduates in May 2015.

In an incr easingly cyber-connected world, information assurance is a must. If you’re buying a t-shirt on eBay, if you’ve ever verifi ed your bank balance online, or if you’ve booked a fl ight to London, you rely on information assurance, probably without thinking about it twice. Beyond the consumer level, information assurance on a corporate level encompasses areas such as encryption, network security, fraud and forensic accounting, security policy and implementation, and a number of legal and privacy issues.

Following the events of 9/11, information assurance became a greater global concern. UNM was already a leader in cybersecurity-related research with activities in multiple departments within the Schools of Management and Engineering. In 2006, UNM established CIARE, the Center for Information Assurance Research and Education in collaboration with national laboratories and federal agencies. The FBI, CIA, NSA, US Attorney’s offi ce, the Secret Service, as well as local law enforcement have all partnered with CIARE, engaging in cooperative research and internships. Sandia National Laboratories and Los Alamos National Laboratories both offered research and internship opportunities as well, concentrating on cyber security research, intrusion detection, and incident response. Various industries also took part in the program, providing research and hands-on experience to students.

UNM addressed cybersecurity workforce needs through multiple Master’s degrees. Students could pursue a Master of Business Administration with a concentration in IA, after which graduates embark upon careers with national labs, defense agencies, federal law enforcement agencies, public accounting fi rms, and public or private corporations. Students could also pursue a Master of Accounting with a concentration in IA, where graduates principally work in fraud or forensic accounting, internal auditing, and public accounting. UNM also offered a Master of Computer Science degree as well as a Master’s in Electrical and Computer Engineering. But the rapidly shifting job market meant that specifi c professions that demanded extensive knowledge of information assurance were expanding beyond the content and capabilities of those programs.

The length of Anderson’s MBA program, at 48 credit hours, as well as an imbalance between managerial and technical content, meant that few students with computer science or engineering Bachelor’s degrees enrolled. In addition, although Anderson School of Management enjoyed strong success placing graduates in both MBA concentrations, feedback from employers hiring information assurance

graduates indicated that they tended to prefer candidates from an MS background rather than an MBA background for its greater technical depth and application of skills to complex academic assignments and projects with real-world scope. How was UNM Anderson able to meet this challenge?

Enter Dr. Stephen Burd, Ph.D., an associate professor of Management Information Systems who has been with the Anderson School at

UNM since 1984. Dr. Burd saw an opportunity to attract additional students, better match employer needs, and fi ll the expanding IA market by creating a Master of Science in Information Systems and Assurance program. The new program would build upon UNM’s existing IA infrastructure and incorporate elements of the CIARE program to enhance IA-related research and teaching capabilities. It would continue the long tradition of partnerships that existed between UNM, national labs, federal agencies, and other employers, both large and small, in New Mexico. It would create an infrastructure

for student success, enabling faculty and students to tailor programs of study to individual student and interests, while drawing both in and out-of-state students. It would increase community engagement, not only with UNM students, but also with K-12 students and the larger business community by initiating new research and educational modules, presentations, training, and awareness programs. Finally, the new degree would integrate with related programs in computer science and electrical and computer engineering by providing a natural graduate pathway for CS and engineering undergraduates.

Dr. Burd and his advisory committee discovered that a very limited number of peer institutions offered an MS degree in information systems and assurance in a business school setting; thus, the proposed program would bring a unique set of specialized qualifi cations to students and interested employers. Additionally, the budget projections indicated that no new resources were needed to implement the program. Armed with this information, Dr. Burd developed a formal proposal and shepherded it through needed approvals at the Anderson School of Management, UNM, and state government. The process took approximately two years from start to fi nish.

The 23 students who received their degrees on December 13th and May 9th were only the fi rst wave of the far-reaching vision of Dr. Burd and other pioneering members of UNM Anderson, taking broad steps in the education and success of students at the University of New Mexico.

Welcome

New Master’s Degree Offered at UNM Anderson

32

Shawn Berman, Ph.D., is the Anderson School’s new Associate Dean. Dr. Berman, an Associate Professor of Business and Society, received his Bachelor of Arts degree in Mathematics from Occidental College, and his Ph.D. in Strategic Management from the University of Washington. Dr. Berman joined the faculty at Anderson in 2007.

“I’m looking forward to working with Dean White to further enhance Anderson’s already high standing as a premier institution for business education in the Southwestern region,” says Dr. Berman.

Dr. Berman is the Anderson Alumni Endowed Professor of Management in the Department of Organizational Studies and serves as a UNM Bill Daniels Business Ethics Fellow. He has won several awards for his teaching and recently served as one of the inaugural Distinguished Teaching Fellows at UNM’s Honor College. Dr. Berman was appointed Division Chair of Social Issues in Management D ivision of the Academy of Management from 2011-2012, and was named a Senior Fellow of the Olsson Center of Applied Ethics, Darden School, University of Virginia, in 2012.

M E S S A G E F R O M T H E D E A N

Dr. Stephen Burd

Page 3: UNM Anderson Marketing = Student Success · 2020-06-09 · campaign and since then the two have developed an award-winning program that allows Anderson marketing students to shine

donor generosity

We Wish to Thank Our Donors

54

Gifts from July 1, 2014 – June 26, 2015

$10,000+Anderson School of Management

FoundationBank of AmericaBank of the WestCAANESCarol and Mark FidelDaniels FundDebbie and Jeff Van DykeDiane and Joel BergerJefferson Investments, LLCLinda and Carl AlongiLinda and James ParkerMarc AlongiSandia Corporation/Lockheed MartinTechnology Ventures CorporationU.S. BancorpUnited Way of Central New MexicoVan Dyke Software, Inc.Wells Fargo

$9,999-$5,000Anne and Jeff BingamanCity of AlbuquerqueClear Channel OutdoorClifton, Larson, Allen, LLPCynthia and Dennis GarciaFelicia Finston and Bernard Whaley Jr.First National Bank of the Rio GrandeHartman Publishing, Inc.KPMG, LLPLos Alamos National LaboratoryMaggie WilliamsMarcus MimsMark HartmanMelinda and David LeithMoss Adams, LLPNusenda Credit UnionPOSLavuProfessional Aerospace Contractors Assoc.

of NMSamaritan Counseling CenterSarah and Doug BrownSibilla and George BoerigterTECO EnergyVickie Wilcox and Jeffrey MyersZia Trust, Inc

$4,999-$1,000Albuquerque Publishing CompanyAlvarado Management, LTDAmanda AragonAmerican Indian Chamber of Commerce

of NMAmy Wohlert and Joseph CecchiAnn and Russell RhoadesAnonymousAnonymousArgus Investment Realty, Inc.Atkinson & Company, LtdBar Financial, LLCBarbara and Gary DushaneBarbara and John MorrisonBarbara and Stuart ChaseBeth and Steven ChaseBetsy and Bob MurphyBetsy CarlsonBrett and Cindy NewberryBroderick, Phillipi, Wright & CardBueno FoodsCarol and John GarberCB Richard Ellis - New MexicoCFA Society of New MexicoCharlotte and Stuart SchoenmannChristopher TaylorConnie and Paul CassidyCorinne KratzCynthia Allen-SikelianosDeborah Peacock and Nate KornDianna and Donald GreenhalghDMC LogisticsEdward JonesElaine and Wayne ChewElizabeth and Paul SmithElizabeth and Shaun McHughEmployees of Moss AdamsEmployees Of Sandia Lab FCUEulando WyckoffFamily of Seth D. MontgomeryFederated InsuranceFidelity InvestmentsFrench Funerals and CremationsFriday TrustGary PowersHeartland Financial USA, Inc.Heather and Jim DountasHeather BradyIrene Trujillo and John AttwoodJackie and James HoodJackie Baca and Kenneth GencoJames ThompsonJanet and Mike RicoJanet and Ryan ShellJanet Holmberg and Shawn BermanJano and John KelleyJaynes Corporation

The Anderson School of Management, in partnership with UNM administration and external stakeholders, is making substantial progress on fi nalizing the planning, obtaining the remaining funding, and moving forward with the construction of a new building. Once completed, the new facility will create a vibrant and welcoming learning community for years to come.

The existing building has served the School well since its construction in the late 1960s. However, space requirements, technology, and other infrastructure needs of an AACSB accredited business school have moved beyond the capabilities of the current facility. The School faces challenges including small classrooms, inadequate space for team-based learning and collaborative projects, and a shortage of offi ce and other space necessary to maintain faculty and grow enrollment. In short, the building is no longer competitive with those of other business schools, thus, affecting potential faculty and students’ decisions to locate or study in New Mexico.

The plan for a new building includes utilizing the location of the current building. Construction of the new structure will be done in phases. The fi rst phase will be a new four story classroom/lab/offi ce building in the site of the existing parking lot just north of the Anderson School. This phase will provide approximately 65,000 square feet of advanced educational space. The funding for this

phase is from the McKinnon Family gift and projected University of New Mexico issued revenue bonds. The target date for this building is Fall 2018/Spring 2019.

The second phase will include the demolition of the existing building and the construction of a second four-story addition. Phase II is expected to be similar in size to the fi rst phase. When all phases are completed, UNM Anderson will have fl exible facilities designed to meet the School’s projected instructional offi ce space, and enrollment needs for decades to come. The timeframe for completion of the second phase will be dependent upon obtaining further private and public funding.

“A new facility will allow the Anderson School to continue to attract outstanding faculty, staff, and students,” says Interim Dean Craig White. “These individuals are the key to ongoing success in our research and educational mission. We look forward to celebrating the building’s completion with all supporters of the University of New Mexico.”

Naming opportunities are currently available for both building phases. For more information contact Emily Fox, UNM Anderson’s Development Offi cer. She can be reached at 417.849.4504 cell, 505.277.7114 offi ce, or via email at [email protected].

Melissa earned her accounting degree in May of 1989 and passed the CPA exam that same month. She went to work for Arthur Andersen with a specialty in corporate tax. Over the years Melissa has taken risks by seeing and seizing opportunities. During the advent of analytics-based marketing and e-commerce she steered her career in that direction. She led electronic marketing at Furr’s Supermarkets in the 1990s and continued her career as a marketing professional with H.E.B. Grocery Company in Texas and Wild Oats Natural Markets in Colorado. Melissa is currently Vice-President of Marketing for Grocery Outlet Inc., a fast-growing private equity backed discount supermarket chain on the West Coast with 225 stores and $1.7 billion in sales.

Melissa’s college career was interrupted when she became a mom at a young age and wasn’t able to resume her education until her late twenties, when her son was 5 years old. She was a single parent, working as a bookkeeper and going to school. She said it was a hard time and she felt very alone. When she was awarded a $600 scholarship, she says it made a signifi cant difference in her life.

“It was only a small scholarship of $600,”said Melissa. “But emotionally it made me feel like someone else was on my side. Someone invested in me. I was not alone.”

Her son Shannon still lives in Albuquerque and is now 34 years old.

Melissa grew up in College Station, Texas where both of her parents were college professors at Texas A&M University. Porter says she was raised in an environment where people just knew that they were responsible for helping each other, noting that Texas A&M alumni are very active in fi nancial support of their alma mater.

This year Melissa started an endowed scholarship in the name of her son, The Shannon Michael Porter Scholarship. The scholarship is aimed at helping single parents attending the Anderson School of Management. “I feel so good about my decision to give back to UNM Anderson School of Management and to the single parents trying to improve their lives. I just wish I hadn’t waited so long to do it.”

Contributing to the new building is just one way donors to UNM Anderson can support the school. Alum Melissa Porter chose to give back to Anderson in ways that were given to her.

Melissa with son Shannon,

2014

Melissa with son Shannon, 1981

new building…a priorityJeanne Logsdon and John YoungJennifer and Edward StreetJill Blacharsh and Roger ByrdJoni Pierce and Brian DebruineJoseph CollinsJudy and Howard MockKeith BandoniKimberly PenaKruti and Dhaval PatelLana and Terry LaudickLiz WertheimLockheed Martin CorporationLos Alamos National BankLydia and Stephen GriegoMaestas & Ward Commercial Real EstateMarketing Solutions, LLCMartha and Norman ThayerMary and Mike LowrimoreMary Lois and Jim HulsmanMary Torres and John ChavezMichael LyonMichelle and Richard AndersonModrall Sperling Law FirmMontgomery & Andrews, P.A.Morgan StanleyMountain States Insurance GroupMr. and Mrs. Duffy SwanMs. Eileen Grevey Hillson and

Dr. David HillsonNAIOP - NMNational ElectricNew Mexico Bank and TrustNew Mexico Mutual GroupNewberry & AssociatesNoreen and Jon WangNova CorporationPamela and Richard SalmonPeacock, Myers, P. C.PNM ResourcesRBC Capital Markets, LLCRebecca and Del ArchuletaSandia Laboratory Federal Credit UnionSandra and James HogeSarah SmithShara and John KennedySharon and Dan SmithStacy and Louis AbruzzoSue and Nim EvattSummit Electric Supply Co. Inc.Susan and Philip BriggsSutin, Thayer & Browne, PCSuzanne and Bill EbelSuzanne and Donald BrucknerTargetTerri Giron-Gordon and Gary GordonTrisha Powers and James NovakTulsa Community FoundationUnited Way of Santa Fe CountyVicki and Donald PowerWealth Management Group LLCWilcox & Sikelianos, P.C.YourCause

$999-$500Accounting and Consulting Group LLPAgilent Technologies, Inc.Alan SchroederAlbuquerque Certifi ed Public AccountantsAnne and Kenneth SaponAnne and Vince YeggeAnonymousAnonymousAON Risk Services, Inc. of New MexicoAudriana StarkBank of AlbuquerqueBelinda and Chris SnyderBenetta and Jim RapierBernie and Paul BeattyBill SabatiniBob LenbergCarolyn MonroeDebbie and Steph PerichDekker/Perich/Sabatini, Ltd.Dennis MonroeDiane and Dale DekkerEric ParadisEvelin and Joel WheelerFabian AragonGarry and Ronald HalvorsonGeneral MillsHorizon AG ProductsJennifer BrunaciniJessica and Justin StewartJohn LarsonJoseph FlemingKathleen Davis and Robert WengrodKimberly and Steven NunleyKirtland Federal Credit UnionLaura and Craig WhiteManuel MontoyaMichelle and William CoonsNancy SchmoldtNatalie and David MeadNetwork for GoodPulakos CPA’SRita and Robert MartinezRoberta and Barry RamoRosane and Geoffrey Hayes

Suzette and Ben LongfellowWagner Cat

$499-$100AnonymousAline Gonzales-Saiz and Joshua SaizAlvin BacaAnn and Donald SilvaAnn WhiteAnnamarie and Erik BacaAnonymousApril and Bob KoppAT&T United Way Employee

Giving CampaignB. Paul EngelBarbara and David LarsonBernadette MartinezBeth and Charles HowellBeverly and Perry BendicksenBrian GillespieCarlo LuceroCarmen and David Griffi thCarny and Robert GatesCarolyn and Andrew MassiahCatherine Roster and Ted RooneyCauseLabsCheryl and Everett DixCheryl and Richard GoldmanCheryle and Richard BrodyCindy Abel Morris and Colin MorrisCommunity Link ABQCorrine Zajac-ClarksonDanielle DuranDeborah and Steven EllisDeborah BowerDeborah TorzaDenise Fligner and Terry EdwardsDennis GeeDiana and Windell BrentDiane and Robert McEniryDolores and William LewisDonald WilliamsDonna CraveyDoris RhodesDr. Jerry M. WatsonEdward MerrileesEileen and Rick GivlerElisabeth and Bill ClearyElizabeth and Donald JanneyElizabeth and Robert LillEllen and Paul AndersonEmily FoxEmily SalazarErick RodriguezErin and Chris BradenErvina Castillo-NewtonFaye and Jerome TruskowskiFirst Mesa Construction, Inc.Frances and Marvin SpallinaFred MondragonFred WinterGail and John StuckyGary LoydGeorgia Will and Charles PurcellGerald LindsayGeraldine Rivera and William DeatonGina and Brent EuellGinger and Frank WelchGlenn WolonskyGwen and John WheelerHelen KeeHelena and Tony StratiHermes CartagenaHeyam and Suleiman KassiciehHuman Resource Management

Association of NMHyunji Kim ChoiIrene and James ShinnIrene LeftonJack MichelsonJames LehmanJamie and Eric BeckstromJavier MorenoJeanette BuffettJeanine SteffyJeannine and Donald MaierJeffrey LongJennifer and Anthony WaltJennifer and Michael CiolekJennifer HallJess D. AragonJessica and Jim PrinzoJo Ann Kelly-Graham and Ronald GrahamJoelle MeviJohn BenavidezJohn CareyJon KaileyJordan Barela

Jori and John BowenJoshua GoodluckJudith MooreJudy and Michael HaugerJulie and Damon ChronisKaren AbrahamKaren King and G. Frost JohnsonKaren RossKarla and Casey SimoesKate SouthardKathleen and Charles AblesKathleen and Kyle SchroederKelly and Larry BorgesonKenneth McKenzieKim SouthLeslee Richards and Franklin FineLeslie and Steven RaelLeslie HoffmanLinda and Frank HeslinLinda and John TribbeyLinda and Kevin KingLinda DavisLisa and Donald HooperLisa and Ronald WestadLong DuongLouise Campbell-Tolber and Steven TolberMargaret and Hugh BellMaria and Jayant KumarMariano ValdezMark BennettMarla and John LoucksMartha and Tom DommeMarty and Rod WilsonMary and John KoerschnerMary Ann and Mel EavesMatthew MartinezMegan and Glen MillicanMichael MainzMichele and Ralph ChapmanMiriam and Larry RyanMonica ChavezMonica JojolaMrs. Lori A. MirandaMyra Jo BatesNed GodshallNeil SabolNicolai ArchuletaNisu and David SederNorthwestern MutualPam Hurd-Knief and Ronald KniefPamela and Victor ChavezPat and Ted PatePatricia and George SavagePatricia BriscoePaul CravensPaul Kazimiroff and Renee McReynoldsPhyllis Taylor and Bruce ThomsonQuickly CleanedReanna AguinoRebecca BourbonRichard BruggemannRichard DillerRobert AtcherRobert SebestaRox Meyers and Stanley MountRoxanne BlairRoxanne Turley and Joseph WeissSam and Sherri StoddardSandra SchwankSara TraubSarah and Chris BrackSarah and Paul HarrisSarah SparacioSean WeinerShannon Enright-Smith and Robert SmithSheila and A. Judson ElySherri and Loren HinesSmitty SmithSpear Electric LLCStephanie and Robert DelCampoSteve CookSteven TrujilloSusan and Stanley SiegSusan Gregory and John WalkerTamara and Anthony HaasTeresa and Frank CoonsThelma DomeniciTodd StrahanTom McQuillanUnited Way of Northern New MexicoValerie MartinezVerizon FoundationVictoria and John DavisVictoria Nance and Lawrence DoidgeVirginia and Bill ValiguraVirginia and Timothy SloanWanda HelmsWestly WellbornWhitney and Greg FoltzWilhelehmina de Smit and Richard Carter

Giving Back

Page 4: UNM Anderson Marketing = Student Success · 2020-06-09 · campaign and since then the two have developed an award-winning program that allows Anderson marketing students to shine

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The UNM Anderson School of Management Foundation Board celebrated and honored its 2015 Hall of Fame Inductees on Tuesday, April 7, 2015. This is the 26th year for the event that celebrates the best and brightest of our alumni, faculty, and community leaders. Hall of Fame candidates are selected for their professional success, contribution to community, and their ongoing commitment to continuing education. Funds raised at the dinner support The Hall of Fame Endowed Scholarship at the Anderson School of Management.

Interim Dean Dr. Craig White says the Anderson Hall of Fame event highlights the impact that UNM Anderson graduates have in the business community. “We are extremely proud to recognize the 2015 Hall of Fame honorees. Each demonstrates what is possible when using an Anderson education as a foundation to a career that benefi ts their family, business, and community.”

The theme of this year’s event was Imagine the Possibilities. Keynote speaker and Faculty Community Leadership Honoree award recipient Manuel Julian R. Montoya challenged all present to fully engage in

global citizenship and the support and pursuit of academic excellence for the betterment of humankind.

Dr. Montoya is a professor of global structures, an interdisciplinary scholar of globalization and the factors that produce a global political economy.

Joining him as new Hall of Fame Inductees are Sam Baca,President, Baca & Redwine, CPAs, Steven W. Keene, Managing Partner Albuquerque Offi ce, Moss Adams LLP, Carlo Lucero, President, Sparkle Maintenance, Inc., and Carol Sallee, BBA 1944/MBA 1951, the fi rst female to earn a graduate degree from UNM Anderson.

Fabian Aragon, Sandia National Laboratories, Brandy Davis, a partner with SingerLewak, and John Kynor, President and CEO of QRealty were recognized as Young Alums. The Distinguished Service Award went to Betsy Carlson, a twelve year veteran Insurance Agent/Broker with Western Assurance, the largest locally owned insurance agency in New Mexico.

UNM Anderson’s tenth annual Business Plan Competition was a rousing success! Twenty teams competed this year: ten in the Technology Ventures Track and ten in the Entrepreneurial Ventures Track. More than $100,000 in prizes were awarded to winning teams. Over forty judges comprised of venture capitalists, angel investors, experienced entrepreneurs, and local business leaders participated, and more than 25 faculty and staff members assisted with the competition and awards banquet.

The competition encourages student teams from all UNM schools to utilize the wealth of technological innovations developed in New Mexico federal laboratories and universities. Technology Ventures teams utilize technology from Sandia and Los Alamos National Laboratories, from STC.UNM, or their own source with which to create a new business venture. Entrepreneurial teams create new small fi rms in business not involving intellectual property.

Dr. Sul Kassicieh, founder and chair of the competition, said, “As the UNM Business Plan Competition celebrated its tenth anniversary this year, we want to express our gratitude to the business community of New Mexico. The supporters of the competition have donated over $1.5 million for this eco-system to thrive as well as many hours mentoring the teams, judging the competition, and providing follow-on advice to the businesses that get started as a result. To all of our supporters, we say ‘thanks.’”

The message directs you to approach life, the world, and everything with an undaunted belief in your abilities to design the life you desire. It calls you to see things from a fresh perspective, to challenge old paradigms, and to create new avenues for professional growth, whether it’s in a short program or an MBA program. What better time to get started than now!

Our Career and Professional Education certifi cate programs are designed for individuals just like you. You strive to better equip yourself; you build a tool box of competencies that will project you forward with confi dence and determination. You are not afraid to be bold and go after the things you want; you empower yourself.

We know you have many choices when it comes to obtaining the necessary MBA in today’s business environment. The Executive Masters in Business Administration (EMBA) is a master’s program specifi cally designed for working professionals that will give you much more than simply those letters behind your name. Earn the degree that organizations value from our AACSB accredited program and network with top professionals from a wide variety of expertise. Anderson’s EMBA program meets every other weekend, so it minimizes its impact on your job, while maximizing the opportunity to collaborate with like-minded men and women. Your cohort becomes more than just a group of people who attend classes with you; they are your friends, your

cheerleaders, your mentors. They keep you energized and focused on the prize when things get tough. The enthusiastic EPEC staff pledges to do whatever we can to assist you. We will be there to assist you from the time you enter the program and far beyond the time they call your name and place that hood over your shoulders!

The Center is constantly looking for new ways to add value to the Anderson School of Management and the community at large. We see ourselves as catalysts for a better, more prosperous New Mexico. In that vein, EPEC in partnership with the Woodrow Wilson Foundation is launching a new master’s program this fall.

The MBA in Educational Leadership (MBA-ED) is a competitive master’s degree program that specifi cally targets educators. Through innovative programming, executive coaching, and with our legendary personal support and encouragement, we will be equipping a new generation of school administrators with the skills they need to catapult New Mexico education to new heights. Participants in the new master’s program are eligible for full tuition remission, graciously provided by the Woodrow Wilson Foundation. This is truly a bold opportunity to make a real difference in our educational landscape. It’s one more way in which the Anderson Executive and Professional Education Center motivates others to be bold.

Krista Savoca is the new Academic Program Support Manager of the new MBA in Education Leadership (MBA-ED).

A collaboration between the Anderson School of Management, College of Education, and the Woodrow Wilson Fellowship Foundation, this innovative new program will cultivate leaders to change the state of education in New Mexico. Krista holds a B.A. in History and Women’s Studies, an M.A. in Latin American Studies and an MBA from the University of New Mexico. As an alumna of Anderson herself, she is thrilled to help establish the MBA-ED Program. Please feel free to contact her on how to become a part of the MBA-ED cohort and a Woodrow Wilson Fellow. Krista can be reached at [email protected] or 505.277.2067.

BE BOLD!

“Whatever you can do, or dream you can do, begin it.

Boldness has genius, power, and magic in it!”

— Johann Wolfgang von Goethe

By Audrey Arnold, Executive and Professional Education Center Director

On June 4, 2015 UNM Anderson Interim Dean Craig White joined NMSU President Garrey Carruthers, NM Secretary of Education Hanna Skandera, NMSU Interim Associate Dean Steven Elias, and Arthur Levine, President of the Woodrow Wilson Foundation to announce the new MBA-ED at UNM and New Mexico State University.

New Mexico joins Indiana and Wisconsin as the fi rst states to offer the Woodrow Wilson MBA. The Woodrow Wilson Foundation will collaborate with the New Mexico schools to develop the MBA curriculum for the 15 to 18 month program.

The fi rst class of Fellows at UNM will be named later this summer through Anderson’s Executive and Professional Education Center.

“Anderson has more than 30 years of experience in Executive Education and collaborates with our students and the NM community to build strong leaders,” says EPEC Director Audrey Arnold. “We

believe this program will be extremely valuable to those who have the desire to lead K-12 public schools and are looking for a fi rst rate education in business and leadership.”

Funding for the Woodrow Wilson MBA’s New Mexico initiative was initially provided by a grant from the New Mexico Public Education Department, and recently the Daniels Fund awarded the program an additional $2.1 million grant to expand the number of individuals in the MBA Fellowship program in the state. Both UNM and NMSU are also part of a ten school consortium through the Daniels Fund Ethics Initiative that supports student leadership and principle-based ethical conduct in business.

Applications to the WW MBA Fellowship in Education Leadership are available by nomination only. To learn more about the WW MBA in Education Leadership, visit http://woodrow.org/fellowships/ww-ed-mba/new-mexico/.

(l-r) Steve Elias, NMSU, Hanna Skandera, NM Secretary of Education, Arthur Levine - President Woodrow Wilson National Fellowship Foundation, Interim Dean Craig White, UNM Anderson

2015Hall of Fame

UNM Anderson joins NMSU

in offering MBA-ED

Dr. Manuel Julian R. Montoya 2015 Honorees

Save the Date! 2016 Hall of Fame March 3, 2016 Nominate an Anderson Alum. Contact Felicia Rodriquez at 505.277.1504 or [email protected]

Next year’s event is scheduled for April 8, 2016.

Technology Ventures TrackTwist Resist, 1st Place $25,000 plus 90 days mentoring in ABQid Accelerator and and $20k investment

Entrepreneurial Ventures TrackSilver Leaf Farms, 1st Place $7,500

THANKS TO OUR SUPPORTERS

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Advisement Anderson’s convocation took place on Saturday, May 9 at UNM’s Johnson Center. We celebrated the success of 348 BBA undergraduates and 174 MBA, MACCT and MS-ISA graduates for spring and summer 2015. Anderson continues to emphasize social media use at graduation, and we made Albuquerque’s list of trending tweets for the fourth semester in a row.

Anderson received 329 applications for the graduate programs for fall 2015. This is an increase of 11 percent compared to last fall. We attribute this increase to a late application deadline we piloted this year. The extended deadline provided a great opportunity to allow prospective students to have additional time to prepare for the GMAT or GRE.

At the undergraduate level, Business Administration continues to be one of the most sought after majors at UNM. We received 304 applications for summer 2015, and we admitted 194 of the students who applied. Advisors are now in the process of reviewing the 308 applications received for the fall 2015 semester.

The efforts made to incorporate the “pre-business” student population within our purview has come full circle. Our center was recently featured on the UNM website detailing the importance that our team places on cultivating a positive professional brand in each student that we work with. The story elaborated on the best practices that our academic advisors maintained through a reorganization of advisement campus wide and outlined the benefi ts our students reap by having an integrated Career Services offi ce as a resource. You can read the article here: http://news.unm.edu/news/anderson-helps-students-develop-professional-identity.

Career ServicesThe spring semester started with the Anderson Internship Fair on January 28, 2015. The successful event brought together more than 250 student participants with 25 employer partners opening the door to new connections and new opportunities.

In March, General Mills returned to campus for a second recruiting trip to fi ll additional hiring needs. The fact that our campus was chosen as a return site for these open positions speaks to the quality of our student population as well as the rigor of our academic programs.

Two pre-Anderson students have been selected as General Mills Campus Ambassadors, and our offi ce looks forward to strengthening this relationship.

In March and April, we hosted our annual Industry Networking Series focusing on Accounting/Finance, Technology/Entrepreneurship, and Marketing/Operations/HR/Policy & Planning/Non-Profi t sectors. We welcomed an average of 20 employers and up to 40 students at each event. Each attendee benefi tted from networking during the events, and many students walked away with interview dates in hand!

On April 23, Target recruiters joined 10 students in the Jackson Student Center for the Elevator Pitch Competition. Students presented their personal brand statements for a maximum of 60 seconds, and were judged based on clarity, persuasiveness, creativity, and “hireability.” Jennifer Lake walked away with the top prize of $600 for her compelling pitch on her passion for medical advances, Jess Stafford took home $400 for his vibrant personal pitch (even fi lming his fi rst submission in an actual elevator!), and third place went to Richard Chavez for his personal values-based pitch. Exposure to professional recruiters and the ability to listen to diverse personal pitches was an advantage for the students.

In late April, we renewed our professional relationship with the Big Four accounting fi rm, PriceWaterhouseCoopers. Partner Joe Gallo met with our accounting faculty and associate dean, as well as our offi ce and some student leaders, to discuss the PwC organization, its values, and how they can begin to recruit on campus. For the fi rst time in many years, they will be joining us for the fall recruiting season, and we are eager to cultivate this collaboration.

Our full fall calendar is posted at www.jobs.mgt.unm.edu. If your organization would like to participate in any of our events, contact Kate Williams at [email protected] for more information.

By Darrell Garcia, Senior Alumni Relations Offi cer

The 2014-2015 academic year was a busy one for Anderson Alums and the Anderson Alumni Association. Over the past year, Anderson Alums shared knowledge and expertise about their profession and organization by participating in one of the many Job Fairs and Industry Networking Events hosted by Anderson Career Services, learned from industry leaders by attending the McKinnon Distinguished CEO Lecture Series and Boerigter Business Breakfast Programs, volunteered as judges at the Business Plan Competition, shared a great meal with MBA students who were part of the Washington Campus program in Washington, DC, learned about the UNM Men’s Basketball program from Head Coach Craig Neal at the Alumni Reception in Dallas, helped students sharpen their interviewing skills by participating in Mock Interviews, and had a great time enjoying each other’s company at the 2014 Homecoming Football Tailgate.

Remember, as an Anderson Alum, you are a part of a special network. With almost 19,000 alums spanning the entire globe, Anderson Alumni are having a global impact. Now more than ever, the Anderson Alumni Relations Offi ce and the Anderson Alumni Council are committed to enhancing the alumni experience by developing new and exciting engagement initiatives. To stay informed about these new initiatives and with everything Anderson, I encourage you to do the following:

Stay Connected!Tell us about promotions, marriages, births, and special events, or just say “hi” by completing the Update My Information form on the Anderson Alumni website (www.mgt.unm.edu/alumni).

Stay Informed!Keep up-to-date with everything Anderson by visiting the newly redesigned Anderson Alumni webpage and by connecting with Anderson social media accounts: Facebook, LinkedIn, and Twitter.

Stay Involved!Join us at one of the many Anderson events that happen throughout the year and become an active member of the Anderson Alumni Association. Whether you live close to main campus or afar, contact Darrell Garcia at the Anderson Alumni Relations Offi ce at 505 277-6264 or e-mail [email protected] to learn more about alumni activities in your area.

The 2015-2016 school year is poised to be the best year yet. With new engagement initiatives and a reinvigorated Anderson Alumni Council, I am confi dent that we will continue to strengthen the Anderson Alumni network. Go Anderson and Go Lobos!

In April, Anderson students won the 4th annual Daniels Fund Consortium Business Ethics Case Competition in Denver. The UNM Anderson team of Justin Fouts, Mercedes Pratt, Austin Tidwell, Lauren Wade, and Phillip Doerges was dedicated and professional in their win over nine other consortium schools. The UNM team was mentored by Anderson Professors Harry Van Buren, Shawn Berman, O.C. Ferrell, and Linda Ferrell. Student teams from the University of Wyoming came in second and the University of Northern CO was awarded third place.

This is the fourth year of the Daniels Fund Consortium Case Competition and UNM Anderson is the only school to fi nish in the top three all four years.

by Florencio Olguin, Student Success Specialist and Kate Williams, Career Services Manager

Numerous Anderson students spent the summer break getting ahead on their degree plans with extra coursework and internships locally and nationwide. Meanwhile our undergraduate advisement team was busy welcoming new students at 11 freshmen orientation sessions and at four transfer student orientation sessions.

Anderson Academic Advisement & Career Services

First Place at the 2015 Daniels Fund Consortium Business Ethics Case Competition

accomplishments

(l-r) Phillip Doerges, Justin Fouts, Mercedes Pratt, Lauren Wade, and Austin Tidwell

Upcoming EventsThursday, October 1, 2015

Fundraiser for the Johnson Marketing LabJoin expert culinary chefs from our community’s fi nest restaurants as they present an exceptional array of delicious and innovative gourmet treats

and intriguing and delightful beverages.

5:30 p.m. - 8:00 p.m. Hotel Albuquerque at Old Town

Friday, October 23, 2015The Parker Center for Family Business 9th Annual Family Business Symposium

Keynote Speakers: Bonnie Brown Hartley & Michael T. Hartley

8:30 a.m. - 5:00 p.m.Sandia Resort & Casino

Contact UNM Anderson for more information at 505.277.1504

A paper co-authored by Dr. Craig White and Dr. Rich Brody was named the Outstanding Paper of 2014. The paper, “The impact of audit reforms on objectivity during the performance of non-audit services,” was published in Managerial Auditing Journal and was selected by the journal’s editorial team as the Outstanding Paper in the 2015 Emerald Literati Network Awards for Excellence.

Dr. Shawn Berman, Department of Organizational Studies, recently had a paper accepted by the . His paper, “Corporate Social Performance and Economic Cycles,” co-authored with Jeff Harrison, will be published in an upcoming edition.

Dr. Kathryn Jacobson and Dr. Ryan Jacobson, Department of Organizational Studies, recently had a paper accepted for publication in Social, Psychological, and Personality Science. Their paper, “Self-control moderates the effectiveness of infl uence attempts highlighting injunctive social norms,” is co-authored with C.R. Mortensen and R.B. Cialdini and will be published in an upcoming edition.

Dr. Michele Chwastiak’s and Dr. Joni Young’s recent paper, “Silences In Annual Reports,” published in the Journal Critical Perspectives in Accounting, was recently featured as being among the top fi ve articles downloaded from the journal’s online archive. The paper explores how social injustice is fostered and perpetrated through the implicit and explicit silencing of iniquities on the part of corporations in order to maximize profi ts.

Anderson’s Dr. Robert (Xin) Luo was appointed Associate Editor for the publications Electronic Commerce Research and International Conference on Information Systems 2015.

Congratulations to our newly named Associate Professors with Tenure:

Robert Gary, Department of Accounting David Cavazos and Kathryn Jacobson, Department of Organizational Studies Dimitri Kapelianis, Department of Marketing, Information Systems, Information Assurance and Operations Management.

McKinnon Distinguished CEO Lecture SeriesUNM Anderson hosted Mr. Edward Lewis at the annual McKinnon Distinguished CEO Lecture Series on May 13. Mr. Lewis is a co-founder of Essence Communications, one of the country’s largest African American multi-media organizations. During his 35 years as chairman, CEO and publisher, Lewis nurtured Essence into a media powerhouse, addressing the needs of black women.

During his lecture Lewis discussed his journey from the Bronx to Albuquerque. When he arrived at UNM in 1958 he was one of only 12 African Americans at the school. Mr. Lewis’ talk was followed by a question and answer segment led by veteran journalist and interviewer Lorene Mills of the weekly PBS television show “Report from Santa Fe”.

Edward Lewis earned his Bachelor and Master of Arts from UNM. He is a recipient of the Henry Johnson Fisher Award, considered the “Oscar” in publishing, and received the Henry Luce Award from Time, Inc.

The next McKinnon Distinguished CEO Lecture Series is scheduled for October 13, 2015.

(l-r) UNM President Dr. Robert Frank, Ms. Lorene Mills, Mr. Edward Lewis and Anderson Interim Dean Craig White

alumni news

8 9

The Boerigter Business Breakfast Program featured Michael Swanson, Ph.D., Senior Vice President and agricultural economist and consultant with Wells Fargo on April

30, 2015. The Program is sponsored by UNM Anderson and George and Sibilla Boerigter of SoundOff Signal. Join us in the fall for our next program.

(l-r) Assoc. Dean Shawn Berman, George Boerigter, Sibilla Boerigter, Michael Swanson

Page 6: UNM Anderson Marketing = Student Success · 2020-06-09 · campaign and since then the two have developed an award-winning program that allows Anderson marketing students to shine

John W. Simmons is the new addition to the Anderson Development Team where he serves as the liaison between

Anderson Foundation Board Members and Anderson staff. He has a business degree from the University of North Texas and is an effective speaker and offi cer in Lobo Toastmasters.

UNMAnderson School of Management

University of New MexicoMSC05 30901 University of New MexicoAlbuquerque, NM 87131-0001

Learn about theoutstanding academic achievements at UNMAnderson School.

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EXECUTIVE COMMITTEE2015-2016

Terri Giron-Gordon, ChairDennis Garcia, Vice ChairJohn Attwood, Secretary

Edward Street, Treasurer & Chair, Finance Committee

Mike Lowrimore, Past ChairSuzanne Wood Bruckner,

Chair, Recruiting and Nominating Committee

Tracy Utterback, Advancement CommitteeRick Anderson, Strategic

Planning CommitteeCraig White, Interim Dean,

Anderson School of Management

ANDERSON ALUMNI COUNCIL BOARD MEMBERS2015-2016

Edited by Leslie Venzuela, Marketing/PR, [email protected] | Designed by Stubblefi eld Design Group, [email protected]

Lisa Beauchene is the newly appointed Student Recruitment Specialist of UNM Anderson. She fi rst came to UNM in 2005 as a Lobo

Volleyball Assistant Coach. She began recruiting for the Lobos in 2008. “I am thrilled to continue representing UNM and be part of the Anderson family,” says Lisa. As the recruitment specialist, Lisa brings new ideas for expanding the network of Anderson students by sharing all the great aspects of the school including the award winning faculty and programs. She has a master’s degree in Physical Education with a concentration in Sport Administration from UNM.

Anderson welcomes new staff members

Keith BandoniWayne BrownBret Blanchard

Stephanie CatascaBeth Chase

John T. ChavezJim DountasEd Garcia

Lisa GoodmanStephen A. GriegoAdam HoneggerTerry Laudick

Ella LeeperSuzette Longfellow (Advisory Only)

Clovis MartinMark MenicucciMarcus MimsLinda ParkerDhavel Patel

Marcus J. Rael, Jr.Ryan A. ShellDennis SnyderChris Taylor

Janeen Vilven-DoggettVickie R. Wilcox

Xavier Zamarripa

Anderson Foundation Board of Directors

BOARD OF DIRECTORS

Jim Novak EMBA ’96, ChairLeslie Hoffman EMBA ’09, Vice Chair

Kim Karnett DuPree BBA ’76, Secretary/TreasurerMike Strati, Chair, Nominating CommitteeBelinda Snyder BBA’93, EMBA ‘97, Chair,

Engagement CommitteeLisa Adkins BBA ’91

Cass Anaya BBA ’77, MBA ’78Bonnie Apodaca MBA ’99

Erik P. Baca BBA ’99Terri Nikole Baca BBA ’05

Tom Daulton BBA ’77Cheryl DiCarlo EMBA ’13

Monica Y. JojolaMaxwell Kagan BBA ’99, MBA ’10

Leean Kravitz EMBA ’04Loren Kuehne BBA ’69

Andy Lim BBA ’04Bill Littlefi eld MBA ’91Pamela Sedmak BBA ’84Mathis Shinnick BBA ’77

Dr. Marie Talnack BBA’79, MBA’85Randy Trask BBA ’04, MBA ‘05Krisztina Udvardi-Ford MBA ’11

John M. Walker MBA ’92

NOTE: Only Anderson School of Management Degrees are listed

Patricia Pembridge (Patti) is the Communication & Outreach Specialist at the Executive and Professional Education Center (EPEC). She is

involved in events planning for EPEC, working with our Career and Professional Development instructors in coordinating course materials and contracts, and networking with the community. Patti brings over 30 years’ experience in planning, event management, project management, customer service, supply chain management and professional networking to EPEC.

Bruncha Milaszewski is the new Career and Professional Development Program Director at EPEC. She is a diversifi ed

professional with more than 26 years of experience as an educational administrator, corporate trainer, career management consultant, and workforce development program designer. Prior to arriving in New Mexico in 2015, Bruncha spent 11 years training and consulting across the Arabian Gulf States with a home base in Abu Dhabi, UAE.