Improving awareness for Tuition assistance

Improving awareness forTuition assistanceBy: Anthony TucciBusiness Communications 512 Unit 6April 5, 2016

Improving awareness forTuition assistanceExecutive summary IntroductionBackgroundProblemSolutionReferences

Executive Summary

IntroductionEnhance in-store flyers and posters

Enhance the drive-thru menu boards

Background

Employ thousandsServe millionsRecruiting potential

Background continued

Full time employees are awareArchways introduced in 2015 for all restaurant staffUPS proves this benefit helps the bottom line

ProblemMcDonalds needs to create more awarenessUPS Vs McDonalds UPS in 2000McDonalds in 2015

Solution Current Marketing

UPS Marketing

Two recommendationsUpdate current posterMake it specificWho is eligible for tuition assistance and how much is paid out?Market in our Drive-thruUse our OPO boards70% of transactions will see the marketing

Drive-thru RecommendationUsing our Drive-thru to market Archways

ConclusionIncrease awarenessIncrease benefits for McDonalds and its employees Bottom line will be a bigger profit

References

McDonald's(R) awards first high school diploma through its archways to opportunity program. (2015, Apr 30). PR Newswire

McDonald's USA bolsters new employee benefit package. (2015). Food and Beverage Close Up

Soupata, L. (2001). Managing culture for competitive advantage at united parcel service. Journal of Organizational Excellence, 20(3), 19-26

UPS awards $9 million in tuition assistance. (2000, 10). Transportation & Distribution, 41, 16.

Wessel, H. (2003, Jan 01). Tuition assistance programs attract, keep employees. Knight Ridder Tribune Business News