Steph WilsonUbuntu: UX copywriting

Table of content:

1. Brand guidelines (3-7)2. Onboarding screens (8-9)3. Ubuntu newsletter (10)4. Design blog (11)

1. Brand guidelines

The task was to design and produce the Ubuntu design guidelines for designers, developers and enthusiasts wishing to build an app or a scope on Ubuntu.

Scope design guide >

App design guide (new designs currently being implemented) >

Old design

● Poor navigation and scannability.● Hard to find key information.● Not enough diagrams and detailed

visual examples.● Not well linked to resources, such

as API documentation.● Terminology hard to understand.

User research & visual sprintResearch methods:

● Site testing with specific tasks to find information.

● Card sorting for navigational structure.● Interviewed 8 designers & developers to

understand their process of making an app or scope.

Visual sprint:

● Established a consistent style of diagrams, components and wireframes to complement copy.

● Designed a new template to best show visuals and copy that is easier to digest.

● Reduced copy to be more concise and understandable.

● Detailed visuals to show interactions in real app situations.

● Created icons for advice and developer links to breakup content.

● Consolidated previous sections and added new content based on card sorting results.

New design

2. Onboarding screens

Provided copy for key onboarding and primary app screens for mobile and tablet devices.

3. Ubuntu newsletter

Created a quarterly newsletter in MailChimp to reach over 1,500 subscribers who had participated in user testing.

The aim of the newsletter was to recruit participants for usability tests across the platform and apps. As well as giving them updates, competitions and news from the Ubuntu Research Team.

4. Design blog

Managed the editorial calendar and created posts for the Ubuntu design blog.

Article examples:

● App design guide to go live (bit by bit)

● Why the first impression matters

● SDK Convergence Sprint 2015