ux/case study-style copywriting: product buying guides

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Page 1: UX/CASE STUDY-STYLE COPYWRITING: Product Buying Guides

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UX/CASE STUDY-STYLE COPYWRITING: Product Buying Guides (3)

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👋👋 Hello, CopyCon19...UX writing and copywriting • Similar, but a different purpose — Copywriting is writing to sell — UX writing is writing to inform • UX writing helps