Types of Event

1. Sole Event

2. Joint Event

Sole Event

1. Launching/Grand Opening/Opening Ceremony2. Anniversary3. Meeting/Convention/Conference4. Contest5. Competition6. Seminar/Symposium7. Award Presentation8. Incentive/CRM Event9. Public Relations or Corporate Social Responsibility Event10. Entertainment/Sport Event

Launching/ Grand Opening/ Opening Ceremony

Anniversary

Meeting/ Convention/ Conference

Contest

Competition

Seminar / Symposium

Award Presentation

Incentive Tour / CRM Event

Entertainment / Sport Event

Joint Event

1. Exhibition or Exposition (Expo)2. Trade Show3. Trade Fair or Consumer Fair4. Event Sponsorship

Exhibition/ Exposition (Expo)

Trade Show

Trade Fair/ Consumer Fair

Event Sponsorship

The Why, Who, When, Where, and What of Event Marketing

WHY

•Why should anyone want to come to our event?

WHO

•Who can we attract to our event?

•To whom are we marketing the event?

WHEN

•When should we hold the event?

WHERE

•Where should we hold the event?

WHAT

•What are we selling?

6 Ps of Event Marketing

The 6 Ps of Event

Marketing

PEOPLE

PLACE

PROCESS

PRODUCT

PRICE

PROMOTION

6 Ps of Event Marketing

•What it is that you are offering?

•What is your event actually?

PRODUCT•How

much you are charging your attendees?

•How much it is costing them to be so charged?

PRICE

•A useful and practical detail concerning the influence of venue upon event performance

•The reasons that might drive an event into a venue that does not reflect well upon it

PLACE

6 Ps of Event Marketing•Activiti

es that will bring an event forward to the attention of potential customers and which in doing so will generate attendance

PROMOTION•The

mechanics of booking and using an event

PROCESS

•All those event operatives who come into direct contact with attendees

PEOPLE

The Event Marketing Promotional Mix*

Advertising

Public Relations

Social Networking

Direct Marketing

Sales Promotion

Website Design

Viral Marketing

Experimental Marketing