TWITT

ER AND PUBLIC

RELATIONS F

OR YOUR

BANDJ O

S E P H PI S

A N O , PH . D

. (@ P I S

A N O J M)

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All of my session materials and links will be available on MusTech.net on/after Monday January the 9th

http://mustech.net/timejen12

BOOKMARK THIS PAGE

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DON’T KNOW WHAT TWITTER “REALLY” IS?• Twitter has been around for over five years already!• It’s an online social networking service• It’s a microblog… what is a blog?• Twitter generates over 300 million tweets per day and

nearly 1,600,000,000 searches per day!

When used effectively, Twitter can provide an incredible amount of content information to millions of people and effectively serve as a public relations (PR) distribution outlet for your band or group.

WHAT CAN I USE TWITTER FOR?Twitter allows for rapid communication using the latest technologies, especially when used in conjunction with smartphones like the iPhone or Android…

• Communicating with subscribers/friends/potential-customers/buyers

• Sharing of events, photos, gigs, and “subscription” options• Use it as a “post to everything” center for integration with

Facebook, LinkedIn, Google Buzz/Plus+, and other Social Media Networks

Use it to market yourself, your group, and your product!

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GETTING STARTED –ROOKIE MISTAKES!Getting a Twitter account is easy:1. Go to twitter.com – http://twitter.com2. Click on the “Sign-up”:

3. Click “Create my Account”…

WHAT THE QR CODE IS GOING ON HERE?

Scan this with a QR-Reader to go DIRECTLY to TWITTER! – So… What’s a QR Code you ask? ( C ) 2 0 1 2 J O S E P H M . P I S A N O / M U S T E C H . N E T

INTERLUDE… QR CODES“Quick Response” Codes = QR CodeThese “QR Codes” are here to stay, at least for awhile… and they are another

great way to publicize your band, your group, your Twitter account, or yourself on printed materials…

• Every newer smartphone/device with a camera has the ability to read these

• Direct potential customers/buyers to an exact URL or various types of recordable information instantly… AND most QR readers will automatically archive what you scan so that you may come back to it later. ..

Generate QR codes for FREE and print them or save them via these easy-to-use-sites:• http://qrcode.kaywa.com/• http://qrstuff.com/Shameless Plug QRC EXAMPLE: A.P.S. MusicMaster for iPhone:

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ROOKIE MISTAKES (CONTINUED)As soon as you sign up for a Twitter

Account there are a few MUST DOs:1. Upload a profile picture before you

Tweet anything!Click on the “mystery person” icon and then choose settings

2. Then fill out your profile… Be sure to include your website information and an informed bio and your location if applicable.

3. Also, if you have a band/group/user Facebook account you can post directly to your Facebook stream by choosing to “Post your Tweets to Facebook” and linking the two accounts

Do not Tweet anything until you have your profile information completely filled-out…

–else you may be thought of as a false account or spammer!DON’T BE AN EGG-HEAD!

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YOUR TWITTER NAME AND PAGEYour Name and your Twitter “USER NAME” are two different things…

Your Name can be your real name and/or the name of your group/band. Your “Username” needs to be something that is easily remembered and reflective of your group –this will become your “Twitter Name”… for instance, my public Twitter name is “@pisanojm”. The “@” signifies that you are specifying a Twitter user and is very significant in “Twitter lingo” and understanding this is the first step to becoming Twitter savvy.

Set a related/cool background for your Twitter page:

Twitter.com Settings Design – Choose a built-in background or upload your own…

Check out http://twitbacks.com or http://freetwitterdesigner.com as well!

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CONNECTING TO FACEBOOKAs stated earlier, one of the most “fabulous” integrations built-

in to Twitter is the direct connection with Facebook accounts. To access this feature, open Twitter.com Settings Profile. Then click on the “Post your Tweets to Facebook” button.

I, however, like more control over what I post to Facebook from Twitter so I use the “Selective Tweets” Facebook App. This App allows me to choose which Twitter updates go to Facebook by entering the Twitter hashtag #fb in any Tweet I send out (more about hashtags in the next slide) .

http://facebook.com/selectivetwitter - Login to Facebook to get this App! ( C ) 2 0 1 2 J O S E P H M . P I S A N O / M U S T E C H . N E T

TWITTER LINGOTwitter Lingo 101:• Twitter Name: @pisanojm or @”anything”• #”anything”: Hashtag –used to focus topic discussion

example #musicedchat, #ff, #fb, #mpln, #musiced, #timejen12, etc.• “d” or “D” @anybody: Used to send a DIRECT, non-public, message -

potential recipients must be following you in order to send a Direct Message (DM) to them… Note: you do not need the “@” sign: “d pisanojm” will work fine…

• RT: Re-Tweet – commonly used to when you are re-tweeting somebody else’s message – Example: “RT @pisanojm Twitter is very cool!”

• Follow, Follower, Following: All used to describe the association between Twitter users

• 140 – The amount of characters you get to type in an update (one-forty)

Twitter Help Center: http://support.twitter.com ( C ) 2 0 1 2 J O S E P H M . P I S A N O / M U S T E C H . N E T

ANATOMY OF TWITTER.COM (HOME)

Cool Twitbacks Custom b-ground!

Tweets from those you are following

Follower/Twitter Info

Current Trends

@ Discussions Button

Discover Button Compose Message

SearchHome Button

Settings/Profile

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ANATOMY OF TWITTER.COM (@ CONNECT)

Cool Twitbacks Custom b-ground!

Tweets to you or Interactions about you

Interactions (everything)

@mentions only

@ Connect Button Discover Button Compose Message

SearchHome Button

Settings/Profile

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ANATOMY OF TWITTER (# DISCOVER)

Cool Twitbacks Custom b-ground!

Instantly find Twitter Users via your e-mail contacts…

Find People/Stories, etc.

Find people/via category

@Connect Button Discover Button Compose Message

SearchHome Button

Settings/Profile

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CREATING A TWEET/UPDATE–WHAT’S HAPPENING

Add Photo Add Location Character Limit (140)

Tweet your Update

Close/Cancel

@mention ~ To send a direct message use this format: d jamesfrankel

Hashtags

Type Update Here

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VIEWING & INTERACTING WITH A TWEET

View the Tweet as a Single Page with Information

View Threaded

Conversation

Who From? Reply to User

Avatar/Pict of Tweeter

Favorite this Tweet

Re-Tweet this Tweet

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NOTIFICATIONS VIA TWITTERTwitter makes it easy to get notifications when different events

happen to your account for tracking purposes (these are sent to you default twitter e-mail and you may change this e-mail address in the settings).

1. When sent a Direct message

2. When sent a reply or mentioned

3. When followed by someone 4. When Tweets are marked as

favorites5. Various updates from Twitter

Twitter.com Settings Notifications

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CONNECTING TO LINKEDINIt is easy to get connected to your Linkedin account. Login in

to Linkedin (http://linkedin.com) , then go to settings profile choose “Manage your Twitter settings”:

From here, connect your Twitter account and choose the various options you may want to choose to specify which Tweets are integrated into your Linkedin updates by checking the “#li” option…

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USING GOOGLE PLUS (G+) WITH TWITTERWhile it’s not possible to send Tweets into G+ YET via Twitter, it is

possible to use G+ to send updates out to Twitter (as well as other Social Media Outlets). One such source that I use is a Google Chrome/Firefox extension named SG Plus:

Output to Facebook

Output toTwitter

Output to Linkedin

http://sgplus.me ( C ) 2 0 1 2 J O S E P H M . P I S A N O / M U S T E C H . N E T

GETTING JIGGY WITH TWIGGY (ERR. TWITTER)The Power of Hashtags:While you typically have to build your “followership” in order for

anybody to “hear” you on Twitter; however, the strategic use of hashtags allows you to immediately get your message out and join in on relevant conversations. Using hashtags like #jazz, #newrelease, or #music will allow you to interface with people “watching” those tags. For instance #thingsIcantlivewithout was trending for the last four days… if you wanted to let people know about your latest or best album, you might try this as a tweet:My favorite #jazz #music album

http://somewhere.com - #thingsIcantlivewithout

Don’t be afraid to @mention someone you follow with something that may be of interest to them (especially if they have a lot of followers) – they may just re-tweet you!

Visit http://whatthetrend.com to find out

what is popular and trending on Twitter!

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ANALYTICS – HOW FAR IS YOUR REACH?

Great Analytic Sites: Tweetreach.com |Twitalyzer.com |

Trendistic.indextank.com ( C ) 2 0 1 2 J O S E P H M . P I S A N O / M U S T E C H . N E T

TRACKING YOUR TWEETED LINKSBit.ly makes it easy to track your

tweeted links if you sign up for an account and shorten your tweeted links (or any other ones that want to track and post somewhere).

BTW, URL-shorteners like Bit.ly have become widely popular because of the 140 character limit in Twitter.

This also works great for QR code print materials… rather than put the direct link in a QR code, put a bit.ly link and find out how many people are scanning your codes!

Very cool indeed.

http://Bit.ly

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POWER TWITTER MANAGINGFor incredible “power management” of your Twitter “enterprise” there are a number of excellent clients to use that give you incredible command and power over your Twitter experience…

I recommend Hootsuite.com and Tweetdeck.com

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MOBILE TWEETING - THE REAL POWERThe ability to easily use Twitter with your mobile phone and/or

smartphone is what really makes Twitter powerful and fast to use as a distribution network.

OLD-SCHOOL PHONE INTEGRATION – OUT OF THE BOX:

Set up your mobile (text) phone directly via your Twitter account, then simply text your message to 40404 to post it directly to Twitter!

Twitter.com Settings Mobile

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SMARTPHONE TWITTER APPS – WOW!These apps are “where it is at” as far as starting your mobile

public relations deluge of information via your Twitter account. iPhone, Android, etc. There is simply no faster way get text, photos, and even video links to the world any faster...

Droid:

1. Seesmic2. Tweetcaster3. Twidroid4. Twitter (official)

BlackBerry:

1. Seesmic2. Tweetcaster3. UberTwitter4. Twitter (official)

iPhone/iPad:

1. Echofon2. Tweetbot3. Twitterrific4. Twitter (official)

These Twitter APPS will AMAZE you! ( C ) 2 0 1 2 J O S E P H M . P I S A N O / M U S T E C H . N E T

IPHONE/IPAD DEMONSTRATION

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AARON LEE –TOP TEN REASONS FOR TWITTERAaron Lee’s Top 10 Reasons why your Business/Brand (BAND) Should Use

Twitter (http://askaaronlee.com)

1. Connecting with customers2. Branding3. Feedback4. Marketing5. News6. Promotions7. Viral Nature of Distribution8. Increase Sales9. Viewing Competition10.Loyalty

…and it’s FREE to use!!!

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FIND ME EVERYWHERE ON THE WEBJoseph M. Pisano, Ph.D. (@pisanojm)

• http://jpisano.com• http://twitter.com/pisanojm• http://mustech.net• http://musicednews.com• http://musicpln.org• http://apsdevs.com … Just Google me! ;)

…find this presentation at MusTech.net!

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