twitter for investor relations - euroland · euroland investors | @eurolandir implementation case...
TRANSCRIPT
![Page 1: Twitter for Investor Relations - Euroland · Euroland Investors | @EurolandIR Implementation Case Studies. Euroland Market Pulse is a twitter application aimed for communicating the](https://reader030.vdocuments.mx/reader030/viewer/2022040902/5e735ab1d78230209534200c/html5/thumbnails/1.jpg)
Twitter forInvestor Relations
A short presentation of successful implementation of IR twitter campaign in different markets
Euroland Investors | @EurolandIR
Implementation Case Studies
![Page 2: Twitter for Investor Relations - Euroland · Euroland Investors | @EurolandIR Implementation Case Studies. Euroland Market Pulse is a twitter application aimed for communicating the](https://reader030.vdocuments.mx/reader030/viewer/2022040902/5e735ab1d78230209534200c/html5/thumbnails/2.jpg)
Euroland Market Pulse is a twitter application aimed
for communicating the share related information and
performance to social community.
![Page 3: Twitter for Investor Relations - Euroland · Euroland Investors | @EurolandIR Implementation Case Studies. Euroland Market Pulse is a twitter application aimed for communicating the](https://reader030.vdocuments.mx/reader030/viewer/2022040902/5e735ab1d78230209534200c/html5/thumbnails/3.jpg)
Market Pulse is an automated tweeting robot that tweets the company’s share performance and also
includes many other features.
![Page 4: Twitter for Investor Relations - Euroland · Euroland Investors | @EurolandIR Implementation Case Studies. Euroland Market Pulse is a twitter application aimed for communicating the](https://reader030.vdocuments.mx/reader030/viewer/2022040902/5e735ab1d78230209534200c/html5/thumbnails/4.jpg)
IR Audience on twitter Basware
@BaswareT W I T T E R H A N DL E
5,643 *F OL L O W E R S
* The number of followers change over
time
— Basware official twitter account:
http://twitter.com/Basware
Basware uses Euroland Market Pulse to present
their weekly share performance to their
IR twitter audience
Twitter is a great tool for reaching and engaging with a seemingly unlimited audience. Over the last few years investor community have been proactively using it as a medium of active communication.
In the Nordics, more and more Insti-tutional Investors, Analyst Groups,
Private Investors are using twitter as a medium of sharing investment advice, their estimates on stock performance and present live comments on quarterly/annual reports and AGMs.
120,420 +I M P R E S S I O N S
+ Impressions are total number of times tweets were delivered
to timelines (including repeats) as measured by
www.tweetreach.com
![Page 5: Twitter for Investor Relations - Euroland · Euroland Investors | @EurolandIR Implementation Case Studies. Euroland Market Pulse is a twitter application aimed for communicating the](https://reader030.vdocuments.mx/reader030/viewer/2022040902/5e735ab1d78230209534200c/html5/thumbnails/5.jpg)
Market Open Alerts
Automated Market Open Alerts when the Helsinki market opens.
Market Close Alerts
Automated Market Close Alerts when the Helsinki market closes.
Fortum Oyj Helsinki
1 2
End of Day Summary
Daily summary of the stock performance with an image.
End of Week Summary
Automated weekly summary of the stock performance with chart.
3 4
@FortumT W I T T E R H A N DL E
984 *F OL L O W E R S
1,198 *T W E E T S
* The number of followers and tweets change over time
— Fortum Oyj official twitter account:
http://twitter.com/Fortum
Note: Only part of the tweets (stock data related) sent from Fortum twitter account are automated.
![Page 6: Twitter for Investor Relations - Euroland · Euroland Investors | @EurolandIR Implementation Case Studies. Euroland Market Pulse is a twitter application aimed for communicating the](https://reader030.vdocuments.mx/reader030/viewer/2022040902/5e735ab1d78230209534200c/html5/thumbnails/6.jpg)
Automated Alerts for your IR Audience
Kemira change alert as seen via iPhone Twitter App.
Unusual Change Alerts
Automatic change alerts when the stock activity is beyond a certain threshold.
5
Kemira Oyj uses Euroland Market Pulse to update IR audience with automated tweets about their share performance, daily and weekly summaries and unusual change alerts.
@KemiraIRT W I T T E R H A N DL E
944 *T W E E T S DE L I V E R E D
* Tweets delivered by Euroland
Market Pulse. The number of tweets delivered change
over time
— Kemira official IR twitter account:
http://twitter.com/KemiraIR
![Page 7: Twitter for Investor Relations - Euroland · Euroland Investors | @EurolandIR Implementation Case Studies. Euroland Market Pulse is a twitter application aimed for communicating the](https://reader030.vdocuments.mx/reader030/viewer/2022040902/5e735ab1d78230209534200c/html5/thumbnails/7.jpg)
Multi-Language supportLocalized Content
Capcom (Japan) uses Euroland Market Pulse to tweet automated daily and weekly share performance summaries in 2 languages, English and Japanese. Capcom also uses specialized hashtags (#CapcomIR) for content discovery.
@CapcomIRT W I T T E R H A N DL E
1,374 *F OL L O W E R S
* The number of followers change
over time
— Capcom official twitter account:
http://twitter.com/CapcomIR
![Page 8: Twitter for Investor Relations - Euroland · Euroland Investors | @EurolandIR Implementation Case Studies. Euroland Market Pulse is a twitter application aimed for communicating the](https://reader030.vdocuments.mx/reader030/viewer/2022040902/5e735ab1d78230209534200c/html5/thumbnails/8.jpg)
Euroland Investors Kronhusgatan 2D 411 13, Gothenburg Sweden
Phone +46 (0) 31 105600
Feedback [email protected]
Get in Touch...