triad advertising tým 1 (markéta bláhová, helena vavrdová)
TRANSCRIPT
TEAM 26 - TRIAD Advertising team 1
Everyday, a piece of history is written. Small history is composed from personal stories of each of us. Every story matters but only if it is told.
With missing piece, it is not a wh_le. Add yours!
TEAM 26 - TRIAD Advertising team 1
+Summary on one page Challenge: Increase the number of contributors to NC. Encourage to
regular contribution.
Objective: Drive people to project website.
Problem: Low awareness about the project.
Solution: Show people they are important for us and ask them for help. Let them know that every story matters. But only if it is told.
Creative idea: With missing piece, it is not a wh_le. Add yours!
Budget estimate: Media budget Facebook: 40 000 Kč ( reach 500,000 people) Production costs: 100 000 Kč Partners: free of charge
TEAM 26 - TRIAD Advertising team 1
TEAM 26 - TRIAD Advertising team 1
Hithit
Creating a fictional campaign on Hithit.cz.
Instead of money users will contribute with their stories redirecting to
our website with description of the project and encouraging them
to contribute here.
Special Hithit projectContribute to the history!
TEAM 26 - TRIAD Advertising team 1
Humans of Prague
As a popular project introducing stories and
people, HOP is very relevant partner for us.
The stories and pictures from HOP would become part of NC. The blog (FB
page) could also help us to spread the message about
the project by sharing
Cooperation with partners
ČT + Čro
We can take advantage of our
status of non-profit organization and establish media
cooperation.
TEAM 26 - TRIAD Advertising team 1
Will be used as a medium channel for direct traffic driving
to website and spreading awarness about the project via
its own page.
Direct online communication
TEAM 26 - TRIAD Advertising team 1
Puzzle to schools
Cooperation with schools:
a special senior programme +
distributing a puzzle to students. Realizing one
missing piece after almost completing it.
Put the history up together
TEAM 26 - TRIAD Advertising team 1
The National Museum
Buy a ticket and get a flyer and a special puzzle piece you can add in the puzzle installation in NM.
Everyday Life
You can make a history everywhere. That‘s why we notify you with little
stickers pointing out our little stories of other‘s
lives.
Website traffic
Look around
TEAM 26 - TRIAD Advertising team 1
Everyday placesoutdoor
TEAM 26 - TRIAD Advertising team 1
With missing piece, it is not a wh_le. Add yours!
NC submission
website
5,000 stories
National Museum tickets
Everyday places stickers
Put the history up together
Partners:• Humans of
Prague• Bytech a
lidech• ČT + ČRo
NC Facebook page + Facebook ads
Hithit
Building awareness
Driving traffic
Building awareness /
driving traffic
Building awareness