Trends & Opportunities in Science & Medical

Publishing

Jasna MarkovacUniversity of Michigan Medical SchoolSept. 23, 2010

From this…..

Reproduced from Elsevier, Inc.

To this…..

Reproduced from Elsevier, Inc.

To this.

Reproduced from Elsevier, Inc.

Where were we? Journals

Primary research

Clinical studies

Reviews

Books Monographs Multi-authored

texts References Encyclopedias Manuals

Where are we? Journals

Primary research

Clinical studies Reviews

Books Monographs Multi-authored

texts References Encyclopedias Manuals

Electronic content

How much does it cost? Everything on the Internet

is not free Real publishing costs Viable business models What to charge for?

What is the “unit” of sale? How much to charge?

By usage? By download?

Publishing models Subscriptions

Reader pays Libraries, end users, individual consumers

“Open Access” Author pays

Upon submission of content Public access upon publication

Author choice Author may pay for public access to content

on publication Delayed access

Content free after period of time post publication

What’s Next? Information

Communities Monographs Multi-authored texts References Encyclopedias Manuals

Primary research Clinical studies Reviews

Electronic content delivery

Modular, layered content, cross-linking, linking out to other resources

How will it look? Developed as an electronic product

Modular content creation Detailed reference linking Fully linked & cross-referenced Core content + layered content Supplementary material

Gene sequences, clinical case reports, animations Designed for various audiences

Students, teachers, researchers, physicians Designed for various markets

Libraries, individuals, industry, government Print on demand

Are we there yet?

Challenges Organization – editorial and

production/publication Need to have sustained content generation

Cost – setup and maintenance Who pays for all this?

Largely unproven business models Should we charge? How much to charge?

What about Open Access? What should be free? How will it be supported?

Are we there yet? Opportunities

“One stop shop” for medical and scientific information

Takes advantage of current and developing technology

Custom publishing, new products, tools Social networking Branding Community building

What’s happening now? Information communities are currently

being developed by: Learned societies Commercial publishers Not-for profit organizations University departments Large laboratories

But, still at a very early stage

How to publish?Where to publish?

How to decide?

Depends on type of content Primary research material, clinical studies,

case reports – JOURNALS Which journal(s)? What’s important to me?

Impact factor? Top tier journals, with highest IFs Top notch editors, editorial boards

Open access? Open access/open choice journals

Need to pay author fees Funding requirements

NIH, HHMI, Wellcome, other

U-M joins COPE

COPE: compact for open-access publishing equity

Consortium facilitates dissemination of scholarly works by supplementing publication fees

http://www.lib.umich.edu/cope

COPE Signatories (to date)

Cornell University Dartmouth College Harvard University Massachusetts Institute of Technology  University of California at Berkeley University of Ottawa Columbia University  Memorial Sloan-Kettering Cancer Center  University of Michigan 

Depends on type of content Review materials, educational materials –

BOOKS What type of book?

Single author, monograph Chapter(s)/article(s) in reference books Textbook

What’s important to me? Visibility

Open access? Broad-based, global marketing?

Publisher experience Need help with content development, manuscript

prep? No help needed – can do it myself – self-publishing?

Revenue generation Do I want to make some money from my publication?

“Textbooks”

How to publish a textbook? Identify your priorities/goals Identify your market Assess your resources Possible publication venues

Commercial company University Press Self-publish

For profit As OER

Building an information community

Identify the ‘community’ Department, Laboratory, Discipline

Identify leadership “Editor-in-chief”, “Editorial/advisory” board

Plan for content development Who will generate content? Over what period of time?

Plan for web development Choose your tech partner(s) – University/other

resources Assess your (financial) resources

How much will it cost, for set up, over time? Make a plan

GO FOR IT!

Publishing @ Michigan Opportunities for collaboration Technological resources MLibrary – MPublishing

Deep Blue – institutional repository Scholarly publishing office UM Press Copyrights office

Michigan MultiMedia Web, video, print, presentations

Publishing @ Michigan Publishing & Related Business Development –

Office of the Dean, UMMS Publishing advice

How to publish and where to publish? Choosing the best vehicle for maximal visibility and

distribution Choosing the best publisher

Contract negotiations How to secure the most attractive terms in order to

achieve the desired outcome Author rights

Retention of copyright, maximal freedom to use material Institutional repository rights Other repositories, funding requirements 

Publishing @ Michigan Publishing & Related Business Development –

Office of the Dean, UMMS Editorial services

Help faculty, staff, and students develop content for publication

Information communities Provide project management

Electronic references Manage editorial roles, publisher liaison

Journal management New journal initiatives Editorial management of existing journals

jasnam@umich.edu